Jony Ive is responsible for overseeing the birthing of Apple’s entire product line, including the iPhone and iPad. Steve Jobs was his best friend, and he is considered a legend in the design community. Heck, the Queen of England has even knighted him twice!
So, when Ive talks, the world listens. Speaking at the British Embassy’s Creative Summit recently, Ive shared some of his own philosophies, including a core belief he shares with Apple as a company: the desire to not make money, but a good product.