Apple’s new design guru Marc Newson has barely been at Apple for nearly a month now, but that’s not going to stop him from also working on his own designs – like a fabulous new way to pour yourself a draft beer at home.
Marc unveiled his revolutionary new beer machine today in partnership with Heineken, but in an interview with Deezer, the famed designer also talked publicly for the first time about his new role at Apple, stating the position will only be part-time and he’ll still be based out of the U.K.
What Marc’s actually doing at Apple though is still a mystery. Apple’s PR handler wouldn’t let him comment on whether he had a hand in the Apple Watch’s design, and speculation on what he’s working on with Jony was quickly shot down. Whatever Apple does throw at him though, Marc said he can handle it, because “there isn’t really a big difference between designing a watch or a car or even a machine that pours beer.”
Vogue’s new profile of Apple’s head of design is a great read, especially because of the details it includes about Jony Ive’s work and personal life. For instance, Ive is in love with the “k-chit” noise the Apple Watch band makes it when it clasps.
The interview took place in a white room on Apple’s campus, which is fitting considering that Ive is always shrouded in white during his product design videos. Touching on the company’s secretive design studio, Vogue notes, “Ive’s wife, Heather Pegg, has never been—he doesn’t even tell her what he’s working on—and his twin sons, like all but a few Apple employees, are not allowed in either.”
Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.
This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.
Editor’s note: The iPod has enjoyed a good long run as one of the world’s most revolutionary music machines, but the time has come to bid adieu to the click-wheeled wonder.
Apple quietly removed the iPod Classic from its website this week, so now is the perfect time to wax nostalgic. Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22, 2011 — to mark this solemn occasion.
An Illustrated History of the iPod
The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.
Apple Watch's Milanese Loop strap is identical to that of the Ikepod Solaris.
The Ikepod Megapod's stainless steel bracelet appears to have inspired Apple's Link Bracelet.
Apple Watch's Link Bracelet also shares the same clasp design as the Megapode.
Apple's Sport Band is identical to the Ikepod Hemipode's rubber strap in almost every way.
They don't just share the same buckle, either.
Both straps look identical when closed.
Apple Watch's Leather Loop strap looks like it may have been inspired by the Ikepod Seaslug's strap.
The Apple Watch looks far more elegant than the rectangular smartwatches we’ve already seen from competing companies, but we couldn’t help noticing that some of its straps look a little… familiar.
In fact, several of Apple’s new strap designs look almost identical to straps from luxury watchmaker Ikepod, which not so coincidentally used to be run by Marc Newson, an Australian industrial designer who recently became a part of Apple’s design team.
Apple’s Industrial Design team is spotted after the Apple Watch unveiling. Photo: Leander Kahney/Cult of Mac
CUPERTINO, Calif. — This is the first group photo of Apple’s new Industrial Design team — the men and women behind the iPhone, iPad, Apple Watch and a long string of other hit products.
The group is super-secretive and rarely appears in public together. In fact, they’ve only been pictured once before. This picture was taken at the end of Tuesday’s launch event, when many of the journalists had been ushered out. In the middle is Jony Ive and the team’s latest and highest-profile hire, star designer Marc Newson.
The Industrial Design team is Apple’s idea factory. This is where Apple’s innovation comes from. They design and develop all of Apple’s products, and many of them were working at Apple before Steve Jobs returned in 1997.
Jony Ive shared a bit of insight into the design process behind the Apple Watch during his interview with ABC News, following Tuesday’s keynote.
With Tim Cook looking on, Ive described how his team “worked extremely hard to make an object that, one, would be extremely desirable, but would also be personal because we don’t all want to wear the same watch.”
When asked how many Apple Watch variations will be available, Ive claimed that there are “millions and millions” of different configurations available, taking into account the different combinations that are possible.
“There are different materials for the actual case, there’s two different sizes, you can choose one of six different straps or bands,” he says, in addition to noting the different watch faces that can be chosen within the UI.
We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.
As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.
Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”
As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.
See Apple’s original iPad introduction video below.