All items tagged with "Jony Ive"

Jony Ive gushes over the ‘millions’ of Apple Watch combinations

Picture: ABC News

Picture: ABC News

Jony Ive shared a bit of insight into the design process behind the Apple Watch during his interview with ABC News, following Tuesday’s keynote.

With Tim Cook looking on, Ive described how his team “worked extremely hard to make an object that, one, would be extremely desirable, but would also be personal because we don’t all want to wear the same watch.”

When asked how many Apple Watch variations will be available, Ive claimed that there are “millions and millions” of different configurations available, taking into account the different combinations that are possible.

“There are different materials for the actual case, there’s two different sizes, you can choose one of six different straps or bands,” he says, in addition to noting the different watch faces that can be chosen within the UI.

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Get your Apple keynote bingo cards!

Apple bingo card, courtesy Appency.com

Apple bingo card, courtesy Appency.com

We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.

As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.

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Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”

As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.

See Apple’s original iPad introduction video below.

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Swiss watchmakers are ‘f**ked,’ says Apple’s Jony Ive

jonyivecars

“Switzerland is in trouble”

In his latest column for The New York Times, Nick Bilton drops an interesting tidbit about Jony Ive and the iWatch.

The mythical wearable, which is expected to finally see the light of day at next week’s Apple event, is something Ive has been bragging about around Apple HQ. He thinks it will be so good that even Swiss watchmakers won’t know what hit them.

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7 weird and wonderful Apple awards — and one that got away

Italy’s Prime Minister wants to learn from Jony Ive

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Italian premier Matteo Renzi’s desk. Photo: La Stampa.

Summer reading tends to lean towards the frothy or the ambitious. It looks like Italy’s Prime Minister Matteo Renzi is definitely in the ambitious camp.

His summer reads, as shown on his desk, include a work by an economist about innovation, a tome on the power of the labor force, and, oh yeah, Leander Kahney’s Jony Ive The Genius Behind Apple’s Greatest Products.

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Take a peek inside Jony Ive’s $17 million ‘Billionaire’s Row’ mansion

on-the-top-level-deck-theres-a-spa

Want to improve your Monday by seeing how design guru Jony Ive lives? Over the weekend, Business Insider ran a gallery, showcasing Apple’s acclaimed design guru’s home on San Francisco’s “Gold Coast,” also known as “Billionaire’s Row.”

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Kobe Bryant says making an iPhone isn’t too different than developing your hoops game

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Facing the end of his long, dominant NBA career, Kobe Bryant is branching out into the business world with Kobe Inc., and while he’s picked the brains of people like Oprah, Hillary Swank and Arianna Huffington, it was a meeting with Jony Ive at Apple Campus earlier this summer that caught the web’s attention.

What could one of the greatest basketball players of all-time learn from the world’s most famous designer? According to an interview with Bloomberg, the Black Mamba simply wanted to know how Ive approaches design and how he manages to see the world differently than everyone that makes hardware.

An NBA superstar reaching out to the world’s tech designer for help sounds like an odd fit, but Bryant says building an iPhone isn’t too different from developing a world-class basketball game because like building products, you approach both sequentially, piece by piece, to make it unstoppable.

Here’s the full interview:

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Coffee app lets caffeine junkies make sense of their habit

Photo: Jim Merithew/Cult of Mac

Jawbone’s new UP Coffee app can put your caffeine consumption into context. Photo: Jim Merithew/Cult of Mac

Apple relies heavily on caffeine. A recent company job listing advertised a role for an iCup technician, with the important task of providing “a fresh brew coffee to all Apple employees within their department.”

Jony Ive’s design team is especially obsessed with the black stuff: For years they kept a $3,000-plus Italian Grimac espresso machine, despite the fact that it leaked all the time. For a while in the 1990s, the design team was even mockingly dubbed “Espresso” for their unabashed love of caffeine culture.

Apple’s not alone in its coffee snob behavior. The rise of coffee shops — with seemingly hundreds of variations on the old coffee standards — have infiltrated every city across the United States: Americans spend $18 billion per year on specialty coffee alone.

But how much do we actually know about it?

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The unsightly labels on the back of your iPhone might soon disappear

The unsightley symbols on your iPhone might soon disappear Photo: Moridin, Flickr

The ugly government hieroglyphs on your iPhone might be going digital Photo: Moridin, Flickr

The back of your iPhone is about to get a little more minimalist.

Thanks to a new bill introduced in the Senate, manufacturers may soon be allowed to use digital stamps on smartphones, laptops, and other gadgets, instead of using the strange symbols etched onto the back of your iPhone.

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