This Is What Jony Ive Has Changed In iOS 7’s Design [WWDC 2013]
Craig Ferenghi just gave us a demo of iOS 7. Here’s what is new about the look and design ethos of iOS 7.
Craig Ferenghi just gave us a demo of iOS 7. Here’s what is new about the look and design ethos of iOS 7.
Tim Cook just took the stage to unveil the latest version of iOS, the world’s best-loved mobile operating system. It’s iOS 7, a redesigned operating system for a new generation of mobile users who already take the iPhone for granted. And it’s a radical redesign: “the biggest change to iOS 7 since the iPhone.”
There are way too many changes to count here. Jony Ive has made a point that this is a vast simplification and clarification of iOS that was only made possible by a radical collaboration across all departments at Apple.
We’ll delve into more features soon. For right now, enjoy this gallery of iOS 7.
For the past year, Apple’s head of design Jony Ive has reportedly been taking a hatchet to the skeuomorphic design principles of iOS. When iOS 7 is announced later today, it is widely expected that he will show us a much more modern-looking operating system, one emboldened by what is widely called a ‘flat’ design aesthetic.
But let’s keep a little bit of perspective here. Jony Ive isn’t completely overhauling iOS 7 because of some petulant, blind hatred for skeuomorphism. He’s doing so because he’s a pro, and skeuomorphism is solving a problem that iOS no longer has: how to teach people to use devices that, a mere six years ago, seemed impossibly futuristic and sci-fi-like!
The current Internet scuttlebutt has it that when Tim Cook takes the stage on Monday for the WWDC keynote, he will not only unveil iOS 7, but a new, flatter ‘look’ for the entire mobile operating system spearheaded by Jony Ive. This would bring the look of iOS closer to modern design principles employed by the likes of Google and Microsoft, and finally flush Scott Forstall’s skeuomorphism turd.
Developer Steve King wanted to give people an idea what a redesigned iOS 7 with flatter, less skeuomorphic design elements would really look like, so he mocked up a flatter iOS 7. But what makes King’s mock-up even more existing is it’s all done in HTML, CSS and Javascript (no images!), meaning it’s fully interactive in any browser.
Apple always kicks WWDC off with a big keynote on Monday morning and this year will be no different. AllThingsD reports that Apple has officially stated that the keynote for WWDC is scheduled for Monday, June 10th.
No word on who the speakers for the keynote will be, but you can expect to see at least Tim Cook and Phil Schiller. Who knows, maybe Jony Ive will make an appearance to show off his changes to iOS 7, now that he’s the director of Human Interface. We’ll have to wait and see.
Mobileaks says the above render comes from a tipster who has seen the iPad mini 2 with Retina display. We’re not so convinced.
What would a budget or mid-range iPhone mini look like with a radical new vision of iOS 7 installed on it, fronted by that skeuomorph-hating design perfectionist, Jony Ive?
Martin Hajek — one of the most talented Apple concept designers around — wanted to know, so he created a new budget iPhone concept that features bighter colors, a smaller screen, and a plastic backshell inspired by the iPad mini, then “installed” Dámaso Benítez’ “really nice concept” of how Jony Ive might flatten iOS 7.
On my part, I seriously doubt iOS 7 will look anything like this: Ive’s sense of design sophistication is not going to have him making app icons that look as if they would be right at home in a preschoolers sticker book. But it’s a nice concept none the less.
Some more images after the break to wet your whistle.
Nothing’s driving design nerds as crazy as the rumor that Jony Ive is taking a torch to iOS’s egregious skeuomorphic design elements and coming up with something for iOS 7 a lot more modern and flat like Windows 8.
In truth, any hopes that Ive is going to completely raze the ground of iOS skeuomorphism for iOS 7 are probably optimistic: Ive hasn’t had enough time, and it’s just too deeply ingrained into the operating system. More likely, Ive’s sensibilities will more immediately be felt in more subtle pairing-downs, like the way Apple’s Podcast app had the reel-to-reel player removed in a recent version.
But what does Jony Ive eventually want iOS to look like? A stunning new concept video has a very compelling take on that question.
There’s been a lot of hullyboo about skeuomorphism in the Mac and iOS community right now. Ever since the debut of iOS, Apple’s software has become increasingly ornamented with unnecessary textures and details that many people consider tacky, such as the fake Corinthian leather in Calendar or the green felt background in Game Center. This style of design is called skeuomorphism, and outed ex-Apple VP Scott Forstall was one of Cupertino’s main proponent for its wide spread use in iOS and OS X.
All signs point to Jonny Ive getting away with a lot of skeuomorphic details in iOS 7, adopting instead a more modern, ‘flat’ design.
The way people talk, though, it’s like skeuomorphism is a unique problem of the digital age. It’s not. In fact, the ancient Greeks had a problem with skeuomorphism too. So before you revile Scott Forstall for using it too much, keep in mind, it’s a design technique as old as civilization.
Over the last few months developers and websites haven’t seen much iOS 7 beta traffic coming out of Apple’s set of IP addresses in Cupertino. However, over the last few days traffic from devices running iOS 7 has increased for a number of websites and apps.
Onswipe has reported that it has seen a big spike in traffic on its partner sites that run its HTML5 optimized mobile websites. Cult of Mac has seen the number of visits from iOS 7 users increase in our traffic logs, starting around April 29th as well.