Take a video tour of Apple’s secret design studio

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Take a peek inside Jony Ive's design lab.
Apple's secretive Industrial Design Studio is on the ground floor of Infinite Loop II, one of the main buildings on the Cupertino campus.

Very few outsiders have been inside Apple’s Industrial Design Studio, the amazingly creative product lab behind the company’s blockbuster hardware.

That may change this weekend, when 60 Minutes broadcasts a tour of the design lab. Apple’s lead designer, Jony Ive, gave journalist Charlie Rose a peek at the facility earlier this year — and his report airs this Sunday.

But you can take a tour of Apple’s secret Industrial Design studio right now. A virtual one, anyway.

Did Steve Jobs know about Apple Watch?

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Apple Watch is a super accurate timekeeper.
Apple Watch is a super accurate timekeeper.
Photo: Jim Merithew/Cult of Mac

The Apple Watch is the first major product to be launched without any involvement from Steve Jobs, but according to one of his long-time associates, the Apple cofounder was well aware that Jony Ive was working on a timepiece.

On Thursday at Glance Conf in San Francisco — the first Apple Watch conference ever — Tim Bajarin who had an on-and-off relationship with Jobs for over three decades, said Jobs had at least been told about the watch before he passed.

Internet questions Jony Ive’s sanity with new iPhone battery case

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My hump, my hump, my hump, my lovely little lumps.
My hump, my hump, my hump, my lovely little lumps.
Photo: Apple

Apple’s new Smart Battery Case is the ugliest product to come out of Cupertino since apps with leather stiching. 

The new case came as a surprise this morning, offering iPhone 6s owners some extra juice and protection, but its weird hump has drawn the attention and ire of fans, leading many to wonder, ‘did Jony Ive really approve this thing?’

Not only is the case so ugly it looks like Quasimodo had sex with a camel. It’s not even that functional. It can’t recharge the iPhone 6s from 0 to 100 percent. The only LED indicator is on the inside of the case. And you can’t decide when to have the case charge your iPhone.

It’s so awful I’d almost swear Scott Forstall snuck into the design lab and is pranking us. It’s ironic Apple’s obsession with sacrificing battery life to make the iPhone thinner has put the company in a corner, causing it to innovate its way into making a big bulky battery case.

We’re not the only ones that hate the new case. Apple fans went crazy on Twitter in disbelief over the Smart Battery Case. Check out some of the best reactions: