Former Tesla VP joins Apple as electric car project accelerates

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Tesla just lost another engineer to Apple.
Tesla just lost another engineer to Apple.
Photo: CC Wikipedia

Apple’s not-so-secret electric car project has added yet another Telsa engineer to its growing ranks.

Former Telsa VP of Vehicle Engineering Chris Porritt has reportedly been hired by Apple. Porritt also recently worked at Aston Martin as chief engineer. Now he’ll be working on “special projects” at Apple — like Project Titan.

How Steve Jobs and the industrial design team saved Apple, this week on The CultCast

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Together, they would rebuild Apple.
Together, they would rebuild Apple.
Photo: Apple

This week on The CultCast: We recall how Steve Jobs and the industrial design team brought Apple back from the brink. Plus: The reason Jony Ive gave up his car for a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomena we’ve been secretly loving in an all-new What We’re Into.

Our thanks for Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.

Why Jony Ive has a chauffeur, speed up your Mac, get ripped with Apple Watch

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Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Cover Design: Ste Smith/Cult of Mac

Why does Jony Ive, Apple’s chief designer, ride around in a chauffeured Bentley? It’s not like he doesn’t enjoy driving. It’s not because he’s incredibly wealthy, either.

Our very own Leander Kahney thinks he’s got Ive’s ride along motivation down, and you can read all about it in this week’s Cult of Mac Magazine, along with great stories covering 8 ways to speed up your Mac, getting ripped with your Apple Watch, why a veteran designer’s departure from Apple matters, and how to use your own Bluetooth headphones with Apple TV for a much more private experience.

All that and much more in another awesome issue of Cult of Mac Magazine, available now for download.

Here are the week’s top stories.

Does Apple’s design team need some fresh blood? [Friday Night Fights]

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fnf1
Or is its best yet to come?
Photo: Ste Smith/Cult of Mac

You can’t think about Apple without thinking about great design. The two go hand-in-hand, thanks to the company’s incredible ability to churn out hit products that make billions of dollars one after the other, year after year.

FNF-bugBut Apple’s design team isn’t perfect. There have been some missteps over the years, and it seems like they’ve become more common under Tim Cook. Its design has also become predictable; even before we get a new product, we have a good idea what it will look like.

Are we worrying about nothing, or is it time Apple invited some fresh blood into Jony Ive’s lair? Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight it out over this and more!

Why Jony Ive rides in a chauffeured Bentley

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This is the luxurious interior of the Bentley Mulsanne, Jony Ive's chauffeur-driven car.
This is the luxurious interior of the Bentley Mulsanne, Jony Ive's chauffeur-driven car.
Photo: Bentley Motors

The striking thing about Motor Trend‘s piece on the rumored Apple car is all the talk of the “user experience.”

The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.

They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.

This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.

And thinking about this made me realize why Jony Ive has a chauffeur. It’s not because he’s a one percenter. It’s about Project Titan, Apple’s future car.