Apple’s not-so-secret electric car project has added yet another Telsa engineer to its growing ranks.
Former Telsa VP of Vehicle Engineering Chris Porritt has reportedly been hired by Apple. Porritt also recently worked at Aston Martin as chief engineer. Now he’ll be working on “special projects” at Apple — like Project Titan.
This week on The CultCast: We recall how Steve Jobs and the industrial design team brought Apple back from the brink. Plus: The reason Jony Ive gave up his car for a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomena we’ve been secretly loving in an all-new What We’re Into.
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Why does Jony Ive, Apple’s chief designer, ride around in a chauffeured Bentley? It’s not like he doesn’t enjoy driving. It’s not because he’s incredibly wealthy, either.
Our very own Leander Kahney thinks he’s got Ive’s ride along motivation down, and you can read all about it in this week’s Cult of Mac Magazine, along with great stories covering 8 ways to speed up your Mac, getting ripped with your Apple Watch, why a veteran designer’s departure from Apple matters, and how to use your own Bluetooth headphones with Apple TV for a much more private experience.
All that and much more in another awesome issue of Cult of Mac Magazine, available now for download.
You can’t think about Apple without thinking about great design. The two go hand-in-hand, thanks to the company’s incredible ability to churn out hit products that make billions of dollars one after the other, year after year.
But Apple’s design team isn’t perfect. There have been some missteps over the years, and it seems like they’ve become more common under Tim Cook. Its design has also become predictable; even before we get a new product, we have a good idea what it will look like.
Are we worrying about nothing, or is it time Apple invited some fresh blood into Jony Ive’s lair? Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight it out over this and more!
The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.
They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.
This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.