All items tagged with "Jony Ive"

Jony Ive and Marc Newson show off Apple Watch to crowds at Paris Fashion Week

Photo: MacPlus

Photo: MacPlus

Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.

This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.

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Jony Ive now owns Steve Jobs’ private jet

Steve Jobs's private Gulfstream jet on the runway at TK. Photo: Rich Snyder.

Steve Jobs’s private Gulfstream jet on the runway at TK. Photo: Rich Snyder.

Don’t expect to bump into Apple’s design guru on your next coach flight. When Jony Ive hits the skies he flies private.

In fact, according to an Apple profile by Business Week, Sir Jony Ive cuts through clouds in the very same Gulfstream jet owned by Steve Jobs during his last years at Apple.

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An illustrated history of the iPod and its massive impact

An illustrated history of the iPod and its massive impact

Editor’s note: The iPod has enjoyed a good long run as one of the world’s most revolutionary music machines, but the time has come to bid adieu to the click-wheeled wonder.

Apple quietly removed the iPod Classic from its website this week, so now is the perfect time to wax nostalgic. Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22, 2011 — to mark this solemn occasion.

An Illustrated History of the iPod

An illustrated history of the iPod and its massive impactThe iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.

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Spot the difference: Apple Watch’s stunning straps look just like Marc Newson’s old ones

The Apple Watch looks far more elegant than the rectangular smartwatches we’ve already seen from competing companies, but we couldn’t help noticing that some of its straps look a little… familiar.

In fact, several of Apple’s new strap designs look almost identical to straps from luxury watchmaker Ikepod, which not so coincidentally used to be run by Marc Newson, an Australian industrial designer who recently became a part of Apple’s design team.

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Here’s the first group picture of Apple’s new Industrial Design team

Apple's Industrial Design team is spotted after the Apple Watch unveiling. Photo: Leander Kahney/Cult of Mac

Apple’s Industrial Design team is spotted after the Apple Watch unveiling. Photo: Leander Kahney/Cult of Mac

CUPERTINO, Calif. — This is the first group photo of Apple’s new Industrial Design team — the men and women behind the iPhone, iPad, Apple Watch and a long string of other hit products.

The group is super-secretive and rarely appears in public together. In fact, they’ve only been pictured once before. This picture was taken at the end of Tuesday’s launch event, when many of the journalists had been ushered out. In the middle is Jony Ive and the team’s latest and highest-profile hire, star designer Marc Newson.

The Industrial Design team is Apple’s idea factory. This is where Apple’s innovation comes from. They design and develop all of Apple’s products, and many of them were working at Apple before Steve Jobs returned in 1997.

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Jony Ive gushes over the ‘millions’ of Apple Watch combinations

Picture: ABC News

Picture: ABC News

Jony Ive shared a bit of insight into the design process behind the Apple Watch during his interview with ABC News, following Tuesday’s keynote.

With Tim Cook looking on, Ive described how his team “worked extremely hard to make an object that, one, would be extremely desirable, but would also be personal because we don’t all want to wear the same watch.”

When asked how many Apple Watch variations will be available, Ive claimed that there are “millions and millions” of different configurations available, taking into account the different combinations that are possible.

“There are different materials for the actual case, there’s two different sizes, you can choose one of six different straps or bands,” he says, in addition to noting the different watch faces that can be chosen within the UI.

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Get your Apple keynote bingo cards!

Apple bingo card, courtesy Appency.com

Apple bingo card, courtesy Appency.com

We’re in a frenzy of anticipation about Apple’s September 9 event. Just like you, we’re expecting big and bigger iPhones, the iWatch and something to take the stage of that immense box Apple has constructed outside the Flint Center auditorium.

As we tweet, liveblog and take you hands-on with new products from what may be the most important Apple event in years, you can play along with this awesome set of free bingo cards, courtesy mobile PR firm Appency.

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Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”

As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.

See Apple’s original iPad introduction video below.

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Swiss watchmakers are ‘f**ked,’ says Apple’s Jony Ive

jonyivecars

“Switzerland is in trouble”

In his latest column for The New York Times, Nick Bilton drops an interesting tidbit about Jony Ive and the iWatch.

The mythical wearable, which is expected to finally see the light of day at next week’s Apple event, is something Ive has been bragging about around Apple HQ. He thinks it will be so good that even Swiss watchmakers won’t know what hit them.

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7 weird and wonderful Apple awards — and one that got away