Luxury Swiss watch makers were originally dismissive of Apple Watch, but now that its launch is inching closer, their tone is changing. TAG Heur’s chief squirmed in front of the press today and announced that his brand is working on something that might be totally amazing. They’re just still looking for partners to make it happen.
Jony Ive prophesied in September that Swiss watchmakers were in “trouble” thanks to his new creations, and it’s looking like he was right. TAG Heuer CEO Jean-Claude Biver said his company is creating a product to take on Apple Watch, but only if it “can be first, different and unique.”
Biver told reporters that TAG has already struck several partnerships for the watch, and they’re also considering acquiring a few companies to speed up the process.
All the Apple news and views we can fit, right here. Cover Design: Rob LeFebvre/Cult of Mac
Another week, another full docket of great stories at Cult of Mac, so we’ve put together yet another special Newsstand issue just for you, with all of the best news stories and features compiled in one place to easily read on your iPad or iPhone. This week we’ve got some great stuff: Jony Ive’s design secrets, some sexy slim cases for your iPhone 6, quick tips for OS X Yosemite, the best Black Friday deals (so far), and a hot tutorial on making GIFS on your Mac. All that and more, like we do, in this week’s Cult of Mac Magazine.
The world’s most famous designer, Jony Ive. Photo: Apple
Jony Ive made a rare public appearance at the Design Museum in London yesterday, where he discussed a range of topics with museum director Deyan Sudjic. Everything from the future of design, to Jony’s work at Apple popped up in the conversation, but the most intriguing parts where the insights into Jony’s design process.
Sir Jonathan told hopeful designers that great design requires you to reject reason and comes with an enormous amount of failure, but he also shared some insights on how he’s become so successful as Apple’s Senior VP of Design.
Here are 12 secrets for designers Jony spilled last night:
Jony Ive has designed someone of the worlds most iconic tech devices, but when it came time to revolutionizing the wrist watch, Ive says it was even more challenging to make than the iPhone.
Speaking to an audience at the San Francisco Museum of Modern Art Thursday night, Ive said that societal expectations for a wristwatch posed some serious challenges when creating the Apple Watch, but he believes with “every bone in his body” that Apple will usher in an entirely new computing device category.
For the last decade or so, Apple has made some of the most beautifully designed devices on the planet. But because those devices are technology, not furniture or art, they have an incredibly short half-life in our home. Yet these are still classic designs that, in any other context, we might keep around for decades.
That’s why I like this bench built by Klaus Geiger.
As someone who seems to care far more about the perfection of the beautiful objects he creates than about the trappings of celebrity, one word you’d be unlikely to associated with Apple’s design guru Jony Ive is “vain.”
While some may see Xiaomi, Samsung, and other players in the smartphone race as iPhone copycats, Jony Ive sees it as downright “theft.” That was the clear takeaway from Ive’s interview at the Vanity Fair New Establishment Summit today.
It’s no coincidence—your love for Apple and their pretty little gadgets was Steve Jobs’ master plan, and on our newest CultCast, we’ll tell you how did it. Plus: Bendgate might be overblown, but where there’s smoke, there’s fire; we love our iPhone 6 Pluses, but dear lord, they’re huge… And finally, Jony Ive gains a counterpart in Apple’s newest Industrial Designer.
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Apple’s new design guru Marc Newson has barely been at Apple for nearly a month now, but that’s not going to stop him from also working on his own designs – like a fabulous new way to pour yourself a draft beer at home.
Marc unveiled his revolutionary new beer machine today in partnership with Heineken, but in an interview with Deezer, the famed designer also talked publicly for the first time about his new role at Apple, stating the position will only be part-time and he’ll still be based out of the U.K.
What Marc’s actually doing at Apple though is still a mystery. Apple’s PR handler wouldn’t let him comment on whether he had a hand in the Apple Watch’s design, and speculation on what he’s working on with Jony was quickly shot down. Whatever Apple does throw at him though, Marc said he can handle it, because “there isn’t really a big difference between designing a watch or a car or even a machine that pours beer.”