All items tagged with "Jony Ive"

How a California real estate developer helped create Apple as we know it

A classic promotional shot emphasizes the stylish open-plan living found in an Eichler home. Photo: Eichler

A vintage promotional shot emphasizes the stylish open-plan living found in an Eichler home. Photo: Eichler

With an innovative architectural style that brought elegant living to the masses, real estate developer Joseph Eichler left an indelible mark on California in the 1960s.

His beautifully simple blueprints also had an undeniable impact on Apple’s co-founders — although Steve Wozniak and Steve Jobs took very different lessons from his work. Remarkably, Eichler’s design philosophy continues to shape Apple’s products, inside and out, to this day.

“I was very lucky to grow up in an Eichler,” Wozniak told Cult of Mac, referring to his family’s four-bedroom home in Sunnyvale, California. “It greatly influenced my liking of simplicity and open style. I like it whenever I see those attributes in any architecture.”

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The problem with Becoming Steve Jobs? Too much Steve Jobs

The world needs more insight into how Apple works, but you won't find that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac

The world needs fresh insight into how Apple works, but you won’t find much of that in Becoming Steve Jobs. Photo: Jim Merithew/Cult of Mac

One of Steve Jobs’ favorite recordings was The Beatles working on version after version of “Strawberry Fields Forever.”

The new Jobs biography, Becoming Steve Jobs, is like that recording: It serves up fresh takes on oft-told stories from Apple’s history, this time with more sugarcoating.

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Jony Ive was almost fired by Steve Jobs

"Will design for food." Photo: Apple

“Will design for food.” Photo: Apple

Steve Jobs planned to boot Jony Ive out of Apple the very first time he met him, according to an explosive new revelation from the forthcoming biography Becoming Steve Jobs.

“He came over to the studio, I think, essentially to fire me,” Ive told the book’s authors, Brent Schlender and Rick Tetzeli, in an interview.

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An Apple drone? One man dares to dream

The Apple Drone is one man's unauthorized concept. But he seemed to get the design right. Photo: Eric Huisman

The Apple Drone is an unauthorized concept, but the design looks right. Photo: Eric Huisman

We have Apple products atop our desks, in our pockets and, soon, on our wrists. As if there aren’t enough Apples in our airspace, one man is nudging his favorite company to design a quadrocopter. He’s even taken a stab at designing his dream Apple drone — and was careful to remain faithful to the Jony Ive aesthetic.

Eric Huisman presents his Apple drone concept like a classic Apple ad, with the product photographed on a seamless white background, perfectly lit, with a subtle shadow.

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How the Apple Watch is made

If you care at all about how Apple makes things (and you should, because the care Jony Ive brings to Apple's products is one we should all be trying to emulate in our personal lives), you owe it to yourself to spend the weekend reading this post. Photo: Apple

Apple put an unbelievable amount of care into crafting its smartwatch. Photo: Apple

No Apple fan is oblivious to the huge amount of science, technique, expertise and care that Apple puts into every product. Apple doesn’t design its products the way it does because it has to, but because it is compelled on a profoundly spiritual level to do so.

For the Apple Watch, Apple has taken that care to the next level. And if you want to see just how much artistry, skill, craft and passion has gone into creating the latest revolutionary Apple product, there’s no better way to spend the weekend than reading about the behind-the-scenes manufacturing process of the Apple Watch.

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Apple’s special gold isn’t so special after all

apple-watch-edition

The gold in Apple’s 18-karat watch is a standard gold alloy, not a miraculous gold/ceramic mix. Credit: Apple

All week, it’s been reported that Apple is using a “new gold” in the gold Apple Watch Edition. According to Bloomberg, Slate, Gizmodo and many others, Apple has patented a new process to create a “metal matrix composite” by mixing gold with ceramic particles.

The composite supposedly allows Apple to save on the amount of gold it uses, while making the substance super-hard and adding other amazing properties.

But according to Atakan Peker, a materials scientist and one of the co-inventors of Liquidmetal, which Apple holds an exclusive license on, it’s extremely unlikely Apple is using any kind of “new gold” for its watches.

He knows this because Jony Ive says so.

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Why the $10,000 Watch is essential to Apple’s plan

gold-apple-watch-edition

It’s taken all week, but I finally think I have a pretty good idea why Apple is selling a crazy-expensive, super-exclusive gold watch.

Initially, the very idea that Apple would make something for the one percent seemed abhorrent. What makes Apple great is that it sells affordable luxury to the masses.

Apple’s well-designed and well-made products should really only be for the rich, but they are generally affordable to the middle classes. Apple pulls off the miraculous, selling us BMWs at Kia prices.

This is what makes the gold Apple Watch Edition stand out. At first glance, it’s obviously not a product for us. But even though you and I will probably never own one, the $10,000 timepiece is actually kinda democratic, because it’s all about selling $350 watches to the masses.

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Tim Cook offered Steve Jobs his liver, and other revelations from new biography

"You like me, they really like me!" Photo: Ben Stanfield/Flickr CC

New biography Becoming Steve Jobs gets to the heart of Apple’s mercurial co-founder. Photo: Ben Stanfield/Flickr CC

I can’t wait to read Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. The upcoming biography, by veteran reporters Brent Schlender and Rick Tetzeli, promises to be the definitive telling of Steve Jobs’ life.

The writers scored interviews with major players including Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger and Jobs’ widow, Laurene Powell Jobs. The result is a book loaded with interesting anecdotes and insights about the former Apple CEO.

I haven’t yet read the whole thing (it comes out March 24), but while pre-ordering my copy on Amazon, I could initially access a significant portion of the biography through the site’s “Look Inside the Book” feature. (Amazon later blocked out far more of the book’s contents.)

From what I’ve seen, some of the stories are pretty sensational — providing new details into the close relationship between Jobs and Cook, revealing Jobs’ secret plan to buy Yahoo!, and much more.

Want a few of the highlights? Check them out below.

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Tickets for Jony Ive’s ’21st-century luxury’ talk cost $4,100

Marc Newson and Jony Ive Photo: Vanity Fair

Marc Newson and Jony Ive Photo: Vanity Fair

Apple is diving into the luxury market for the first time ever with the exorbitantly expensive gold Apple Watch Edition. The pricey new timepiece has been met with criticism from Apple fans and haters a like, but according to Condé Nast, Apple is now a powerful player in the luxury industry and wants Jony Ive and Marc Newson to tell them all about it.

Jony Ive and Marc Newson will open the first ever Conde Nast Luxury Conference in Florence Italy in April 2015. The design duo will appear with event host, Vogue International editor Suzy Menkes, to discuss “21st century definition of luxury and their collaborative work to date.”

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CollegeHumor explains the $10,000 Apple Watch’s ‘killer app’

Apple Watch Edition with 18-Karat Yellow Gold Case with Bright Red Modern Buckle

The Apple Watch Edition’s most useful app might be quickly showing people how much cash you have. Photo: Apple

As soon as Tim Cook announced that the Apple Watch Edition starts at $10,000, you could practically hear the scratch of jokes being written. This one, by YouTube’s CollegeHumor channel, is among the best so far. It describes the “groundbreaking” feature of letting wearers reveal with a single flash of the wrist that they have crazy amounts of money to spend.

Faux-Apple ads are well worn by now, to the point where they practically qualify as a comedy subgenre on their own. A few things made me chuckle about this one, however — from Jony Ive’s pronunciation of “aluminium,” to the foolproof method employed by the actor playing Tim Cook to check that he’s still rich.

Check out the video below.

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