All items tagged with "Jony Ive"

Review: The iPad Air 2 is so good, it almost disappears

iPad Air 2 Photo: Jim Merithew/Cult of Mac

Apple’s iPad Air 2 is so good, it almost disappears. Photo: Jim Merithew/Cult of Mac

Pity Jony Ive. The poor bastard just can’t catch a break.

Ive and his design team at Apple have just released a pair of exquisite iPads — the iPad Air 2 and iPad mini 3 — and yet are getting grief because the iPads offer nothing “new.”

“New” being things like face-tracking cameras, heart-rate monitors or — god forbid — a stylus. These are the kinds of things that get called “innovation.”

Instead, the new iPads look a lot like last year’s models, and those from every year before. This makes many tech reviewers yawn.

Largely unnecessary,” says The New York Times’ lukewarm review. “More of the same,” writes Business Insider. “You might think I’d be pretty excited about them — but I’m not,” says Walt Mossberg at Re/Code.

Indeed, instead of adding new hardware features, Ive’s team has even removed them. The mute/lock button is gone on the iPad Air 2. Who removes features?

Well, Jony Ive does.

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If Jony Ive designed furniture, it would look like this

Photo: Klaus Geiger

Photo: Klaus Geiger

For the last decade or so, Apple has made some of the most beautifully designed devices on the planet. But because those devices are technology, not furniture or art, they have an incredibly short half-life in our home. Yet these are still classic designs that, in any other context, we might keep around for decades.

That’s why I like this bench built by Klaus Geiger.

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Why Steve Jobs called Jony Ive ‘vain’

Photo: Apple

Photo: Apple

As someone who seems to care far more about the perfection of the beautiful objects he creates than about the trappings of celebrity, one word you’d be unlikely to associated with Apple’s design guru Jony Ive is “vain.”

According to a story told by Ive at yesterday’s Vanity Fair New Establishment Summit that’s exactly the accusation that was once levelled at him by Steve Jobs, however.

Here’s why:

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Jony Ive accuses Xiaomi and others of idea ‘theft’ at Vanity Fair Summit

While some may see Xiaomi, Samsung, and other players in the smartphone race as iPhone copycats, Jony Ive sees it as downright “theft.” That was the clear takeaway from Ive’s interview at the Vanity Fair New Establishment Summit today.

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How Steve Jobs architected your love for Apple, this week on The CultCast

cultcast-phone-Bend

It’s no coincidence—your love for Apple and their pretty little gadgets was Steve Jobs’ master plan, and on our newest CultCast, we’ll tell you how did it. Plus: Bendgate might be overblown, but where there’s smoke, there’s fire; we love our iPhone 6 Pluses, but dear lord, they’re huge… And finally, Jony Ive gains a counterpart in Apple’s newest Industrial Designer.

Chuckle your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Backblaze for supporting this episode! Backblaze online backup is Mac Native, unlmited, unthrottled, uncomplicated, and only 5 bucks a month. Try it totally free for two weeks at backblaze.com/cultcast.

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How Steve Jobs architected your love for Apple, this week on The CultCast

Marc Newson is working on a secret Apple project, but only part-time

marcnewson

Apple’s new design guru Marc Newson has barely been at Apple for nearly a month now, but that’s not going to stop him from also working on his own designs – like a fabulous new way to pour yourself a draft beer at home.

Marc unveiled his revolutionary new beer machine today in partnership with Heineken, but in an interview with Deezer, the famed designer also talked publicly for the first time about his new role at Apple, stating the position will only be part-time and he’ll still be based out of the U.K.

What Marc’s actually doing at Apple though is still a mystery. Apple’s PR handler wouldn’t let him comment on whether he had a hand in the Apple Watch’s design, and speculation on what he’s working on with Jony was quickly shot down. Whatever Apple does throw at him though, Marc said he can handle it, because “there isn’t really a big difference between designing a watch or a car or even a machine that pours beer.”

Check out the full interview transcript below:

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Jony Ive reflects on design, Apple Watch in Vogue

Jony Ive

Vogue’s new profile of Apple’s head of design is a great read, especially because of the details it includes about Jony Ive’s work and personal life. For instance, Ive is in love with the “k-chit” noise the Apple Watch band makes it when it clasps.

The interview took place in a white room on Apple’s campus, which is fitting considering that Ive is always shrouded in white during his product design videos. Touching on the company’s secretive design studio, Vogue notes, “Ive’s wife, Heather Pegg, has never been—he doesn’t even tell her what he’s working on—and his twin sons, like all but a few Apple employees, are not allowed in either.”

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Jony Ive and Marc Newson show off Apple Watch to crowds at Paris Fashion Week

Photo: MacPlus

Photo: MacPlus

Apple’s Jony Ive and Marc Newson rubbed elbows with the fashion industry elite today at Colette, a high-end boutique in Paris. Famous fashion designers and members of the press flocked to Colette for a one-day event to see the Apple Watch in person.

This is the first time Apple has shown its upcoming Watch publicly since its media event in Cupertino earlier this month. The decision to partner with an upscale boutique during Paris Fashion Week shows that Apple is serious about wooing the fashion industry with its new product category.

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Jony Ive now owns Steve Jobs’ private jet

Steve Jobs's private Gulfstream jet on the runway at TK. Photo: Rich Snyder.

Steve Jobs’s private Gulfstream jet on the runway at TK. Photo: Rich Snyder.

Don’t expect to bump into Apple’s design guru on your next coach flight. When Jony Ive hits the skies he flies private.

In fact, according to an Apple profile by Business Week, Sir Jony Ive cuts through clouds in the very same Gulfstream jet owned by Steve Jobs during his last years at Apple.

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An illustrated history of the iPod and its massive impact

An illustrated history of the iPod and its massive impact

Editor’s note: The iPod has enjoyed a good long run as one of the world’s most revolutionary music machines, but the time has come to bid adieu to the click-wheeled wonder.

Apple quietly removed the iPod Classic from its website this week, so now is the perfect time to wax nostalgic. Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22, 2011 — to mark this solemn occasion.

An Illustrated History of the iPod

An illustrated history of the iPod and its massive impactThe iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.

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