Apple revs up R&D spending amid iCar rumors

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Apple Car might be coming, but will it be special?
Apple Car might be coming, but will it be special?
Photo: Aristomenis Tsirbas/Freelancer

Apple may have reached peak iPhone this quarter after posting declining revenues for the first time since 2003, but rest assured the company is working on the next big thing. 

Tim Cook boasted about the amazingly innovative products coming down Apple’s pipeline, and the company’s latest spending figures show its throwing more money than ever at new ideas. 

Apple IIc gets a second life in this neat restoration video

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Making an Apple IIc look this good isn't easy.
Photo: The 8-bit Guy

Long before Jony Ive was making ridiculously thin aluminum MacBooks, the Apple IIc reigned supreme as Apple’s first portable computer.

Finding a working model of the 7.5-pound notebook is a tough task, considering it was introduced more than 30 years ago, but restoration expert The 8-Bit Guy came across one and put together a video on how to make the 1984 machine look brand new.

Former Tesla VP joins Apple as electric car project accelerates

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Tesla just lost another engineer to Apple.
Tesla just lost another engineer to Apple.
Photo: CC Wikipedia

Apple’s not-so-secret electric car project has added yet another Telsa engineer to its growing ranks.

Former Telsa VP of Vehicle Engineering Chris Porritt has reportedly been hired by Apple. Porritt also recently worked at Aston Martin as chief engineer. Now he’ll be working on “special projects” at Apple — like Project Titan.

How Steve Jobs and the industrial design team saved Apple, this week on The CultCast

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Together, they would rebuild Apple.
Together, they would rebuild Apple.
Photo: Apple

This week on The CultCast: We recall how Steve Jobs and the industrial design team brought Apple back from the brink. Plus: The reason Jony Ive gave up his car for a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomena we’ve been secretly loving in an all-new What We’re Into.

Our thanks for Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.

Why Jony Ive has a chauffeur, speed up your Mac, get ripped with Apple Watch

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Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Cover Design: Ste Smith/Cult of Mac

Why does Jony Ive, Apple’s chief designer, ride around in a chauffeured Bentley? It’s not like he doesn’t enjoy driving. It’s not because he’s incredibly wealthy, either.

Our very own Leander Kahney thinks he’s got Ive’s ride along motivation down, and you can read all about it in this week’s Cult of Mac Magazine, along with great stories covering 8 ways to speed up your Mac, getting ripped with your Apple Watch, why a veteran designer’s departure from Apple matters, and how to use your own Bluetooth headphones with Apple TV for a much more private experience.

All that and much more in another awesome issue of Cult of Mac Magazine, available now for download.

Here are the week’s top stories.