All items tagged with "Jony Ive genius"

Who Wants a Video Tour of Apple’s Secret Design Studio?

Apple's secretive Industrial Design Studio is on the ground floor of Infinite Loop II, one of the main buildings of Apple's Cupertino campus.

Apple’s secretive Industrial Design studio is on the ground floor of Infinite Loop II, one of the main buildings at Apple’s Cupertino HQ.

Ever wanted to take a tour of Apple’s secret Industrial Design studio in Cupertino? Now you can — a virtual one, anyway — just for writing a review of my new book about Jony Ive. It doesn’t even have to be a good review!

Located on the ground floor of Infinite Loop II behind frosted glass windows, the industrial design studio is where Ive and his team of design elves cook up Apple’s awesome products.

Few have been inside — even some of Apple’s own executives haven’t seen it. Rumor has it that the former head of iOS, Scott Forstall, wasn’t allowed inside, even when he was developing the iPhone’s operating system. Only one published photograph has ever been taken inside the studio. And no, Blue Peter and the Objectified documentary weren’t filmed there, contrary to popular opinion.

Now you can take a tour. I had a 3-D model of the studio created, based on detailed descriptions and diagrams by former designers who worked inside. I used it to create a video tour of the studio, showing the layout and explaining how everything works. I think the video turned out great, and here’s how you get a sneak peek.

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Pre-Order Jonathan Ive Book, Get Sneak Peek At Secret Video

Jony_Ive_Book

I’m pleased to formally introduce my new book on Apple’s head designer, Sir Jonathan Ive — Jony Ive: The Genius Behind Apple’s Greatest Products.

Published by Penguin Portfolio on November 14, it’s the first full-length biography of the worlds’ most-celebrated designer.

I’m super psyched about it. It turned out great. I managed to talk to a bunch of inside sources, who reveal some of Apple’s most guarded secrets about how the company really works.

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