All items tagged with "Jony Ive book"

Jony Ive Makes WSJ’s ‘Books of The Year’ List

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It’s the time of the year for lists: naughty, nice, best of, trends, Thirteen Surprising Bathroom Habits Of Tech Innovators. Stuff like that.

All those listicles can make your eyes water, even though you can’t stop yourself from clicking through to Ten Loudest Grunters in Women’s Tennis, I know I can’t.

But it was with great pleasure that I spotted Cult of Mac publisher Leander Kahney’s Jony Ive made it into the venerable Wall Street Journal’s Books of the Year section.

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Who Wants a Video Tour of Apple’s Secret Design Studio?

Apple's secretive Industrial Design Studio is on the ground floor of Infinite Loop II, one of the main buildings of Apple's Cupertino campus.

Apple’s secretive Industrial Design studio is on the ground floor of Infinite Loop II, one of the main buildings at Apple’s Cupertino HQ.

Ever wanted to take a tour of Apple’s secret Industrial Design studio in Cupertino? Now you can — a virtual one, anyway — just for writing a review of my new book about Jony Ive. It doesn’t even have to be a good review!

Located on the ground floor of Infinite Loop II behind frosted glass windows, the industrial design studio is where Ive and his team of design elves cook up Apple’s awesome products.

Few have been inside — even some of Apple’s own executives haven’t seen it. Rumor has it that the former head of iOS, Scott Forstall, wasn’t allowed inside, even when he was developing the iPhone’s operating system. Only one published photograph has ever been taken inside the studio. And no, Blue Peter and the Objectified documentary weren’t filmed there, contrary to popular opinion.

Now you can take a tour. I had a 3-D model of the studio created, based on detailed descriptions and diagrams by former designers who worked inside. I used it to create a video tour of the studio, showing the layout and explaining how everything works. I think the video turned out great, and here’s how you get a sneak peek.

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Behind The Scenes On How the iPhone Got Made

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An early “Sandwich” prototype which imagined the iPhone in Apple’s iconic white plastic. CREDIT: Apple/Samsung trial.

Leander’s new book “Jony Ive: The Genius Behind Apple’s Greatest Products” has debuted on the New York Times Bestseller list. (Thank you. Thank you. Thank you. And huzzah!)

If you want to get a feel for the book, check out this excerpt over at Medium, which is richly illustrated with sketches and photographs of some of the prototypes.

The Medium excerpt is how Leander wanted to originally write the book; illustrated with all the images leaked during the initial Samsung vs. Apple trial. We’ve seen the prototypes all over the web. What is missing, though, is the journalist’s most important tool: context. This treatment pairs the pictures with the details of Apple’s design process.

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Apple Design Legend Hartmut Esslinger to Attend Jony Ive Book Party

Hartmut Esslinger

Hartmut Esslinger, Apple’s first celebrity designer, is coming to the Jony Ive book launch party on Thursday!

This is super exciting. Esslinger is giant of the design industry. He was hired by Steve Jobs in the mid-1980s to bring world-class design to Apple. Jobs wanted to make Apple “the Olivetti of Silicon Valley,” a world leader in design. He succeeded amazingly well. Esslinger was responsible for Snow White, a distinctive design language that dominated the entire computer industry for more than a decade, and other industries too.

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Pre-Order Jonathan Ive Book, Get Sneak Peek At Secret Video

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I’m pleased to formally introduce my new book on Apple’s head designer, Sir Jonathan Ive — Jony Ive: The Genius Behind Apple’s Greatest Products.

Published by Penguin Portfolio on November 14, it’s the first full-length biography of the worlds’ most-celebrated designer.

I’m super psyched about it. It turned out great. I managed to talk to a bunch of inside sources, who reveal some of Apple’s most guarded secrets about how the company really works.

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