Coffee table book is self-taught photographer’s valentine to Apple design

Jonathan Zufi's book ICONIC has been popular with Apple fans.
Jonathan Zufi's book ICONIC has been popular with Apple fans.
Photo: David Pierini/Cult of Mac

Cult of Mac 2.0 bugThe fun Jonathan Zufi had playing RobotWar on his high school’s lone Apple II in the early 1980s re-emerged one day. He just had to play it again.

The lark that led Zufi to an online search for an Apple II to play the game grew into the acquisition of more than 500 vintage Apple items, which he lovingly photographed, but then sold to fund production of a coffee table book that has sold more than 15,000 copies.

Shrine Of Apple Creator Debuts Iconic, The Perfect Coffee Table Book For Any Apple Lover


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Jonathan Zufi is an expert at taking beautiful photos of Apple products. He’s been doing it at the Shrine of Apple for years, and now he has a new book out called Iconic: A Photographic Tribute to Apple Innovation.

For an extensive, professional gallery of every Apple product imaginable, look no further. Zufi has assembled an immense tribute to Apple’s legacy that every fan of the company will appreciate.

What Is It About Apple Products That Causes That “Deep Emotional Connection?” [Interview]


Hello, Lisa!
Hello, Lisa!
Photo: Jonathan Zufi

Jonathan Zufi is the curator and owner of the Shrine of Apple, a web-based museum with a single, slightly obsessive goal: to obtain one of every single Apple product ever produced, and display them all online as beautifully as possible.

Zufi wants to do for all the retro Apple stuff what modern bloggers (not unlike our very selves) do for every newly announced product.

If ever a website earned membership of the Cult of Mac, this is it.

Cult of Mac got in touch with Zufi to ask him a few questions about the project. Here’s what he said.