The UK’s Sunday Times has a long interview with Apple’s head designer Jony Ive in its Sunday Magazine (warning: paywall).
It claims to be the first in-depth interview Ive has given in twenty years at Apple, but breaks absolutely no ground whatsoever. Irritatingly, I can see the fingerprints of my Jony Ive biography all over the piece, but there’s no mention of the book.
The strangest thing is that Ive recycles the same quotes he’s used in the past. Believe me, I’ve read them all. He says that Steve Jobs’ ideas sometimes sucked the air from the room (previously uttered in his tribute to Jobs) and that he wanted to be a car designer, but other students made weird “vroom vroom” noises while they worked (from an Observer interview). There’s absolutely nothing new in the entire piece including the obligatory hint of an amazing new product, which of course, he can’t talk about.
The best part is 10 random-ish questions lobbed at him, which are: