All items tagged with "John Sculley"

Former CEO John Sculley explains how Apple sells experiences

Former CEO John Sculley explains how Apple sells experiences

I’m a sucker for Apple history, and I particularly enjoy hearing from the people who had an impact on shaping Steve Jobs into the incredible force of nature that he became.

In a new interview with John Sculley, the former Apple CEO sheds some light on what may have been his single biggest lasting impact on Apple: the drive toward making the experience of using an Apple product one of the company’s most important focuses.

Sculley catches a lot of flack for being the CEO who kicked Jobs out of Apple back in 1985, but after Jobs and Tim Cook he was the best of CEO Apple ever had, and someone who’s always interesting to hear talk about Apple. In this particular video he shares his thoughts on the original Macintosh ad and why Apple trumps everyone else at marketing.

More of Sculley’s thoughts after the jump.

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Ex Apple CEO launches five new smartphones in the Middle East

1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS

1984 — Steve Jobs and John Sculley — Image by Ed Kashi/CORBIS

Former Apple CEO John Sculley has launched a new lineup of budget smartphones in the Middle East — although he admits Steve Jobs would like not be enamoured with them.

“Steve being Steve would say, you can do alot better,” he told Gulf Business.

The range includes various animal-themed devices, including the Octopus S520, the Falcon S451, Hornbill S551, Wolverine S501, and Obi F240. They are being launched by India’s Obi Mobile, a budget smartphone brand, which John Sculley co-founded.

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How Apple can rekindle the magic of the Stevenote

Photo: Jim Merithew/Cult of Mac

How can Apple craft a successful sequel to the Stevenote? Photo: Jim Merithew/Cult of Mac

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

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Cult of Mac Magazine: Apple turns green

Cover design: Rob LeFebvre.

Cover design: Rob LeFebvre.

The greening of Apple: it took almost 10 years for the Cupertino company to turn around its dismal eco-scorecard.

But that worm has truly turned: in this week’s edition of Cult of Mac Magazine, author Luke Dormehl talks to former Apple exec John Sculley and other insiders about why this change is all about current Apple CEO Tim Cook.  Apple’s green day means a better future and even better products, they say.

Also this week, we’ve got reviews editor Charlie Sorrel taking a deep dive into underwater iPhoneography, plus his reviews for the best in Apple-related paraphernalia — including a mullet-style notebook (you know: business up front, party in the back.) Our tastemaker Buster Hein has once again sifted through all the offerings in the iTunes store to serve up the most scrumptious offerings in music, books and movies and Evan Killham rounds up what you need in apps.

Cult of Mac Magazine

Apple Is Valued As A ‘Predictable Cash Machine,’ Says Former CEO John Sculley

John-Sculley

Apple isn’t being valued as a creative leap company so much as it is a predictable cash machine, says former CEO John Sculley.

Speaking with India’s Economic Times about the launch of his latest venture, pCell — a technology that allows huge amounts of data to travel on spectrum-crunched wireless networks, while offering faster speeds and fewer call drops to customers — Sculley gave his opinion of Apple’s current situation:

“Google and Apple are like ATMs, they just keep generating cash. Google takes more risk than Apple. Apple tends to stay the course, and this year is a very big year for Apple in terms of products. It’s not clear that they’re going to demonstrate a creative leap this year despite the products, like they did when Steve Jobs was leader. I think it’s probably unfair to expect them to have a creative leap every five years.”

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Former Apple CEO John Sculley Invests In New Indian Smartphone Brand

1984 --- Steve Jobs and John Sculley --- Image by Ed Kashi/CORBIS

1984 — Steve Jobs and John Sculley — Image by Ed Kashi/CORBIS

Former Apple CEO John Sculley is one of the principal investors behind a new smartphone brand set to launch in India.

The as-yet-unnamed brand is being funded by the investment and acquisition company, Inflexionpoint, for which Sculley serves as a founding partner.

The brand is set to be led by Ajay Sharma, who was previously head of HTC’s India operation. The company will launch a series of smartphones, which will debut in April this year.

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John Sculley: We Had The Funds To Buy BlackBerry, But We Waited Too Long

John-Sculley

Former Apple CEO John Sculley has confirmed that he and a group of investors were lining up a bid for BlackBerry, but they waited too long and lost out. In an interview on Bloomberg Surveillance, Sculley reveals how he was surprised when the struggling smartphone maker announced a $1 billion investment deal earlier this week.

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Will Former Apple CEO John Sculley Save Blackberry?

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Blackberry’s in trouble. Ever since the iPhone’s debut in 2007 blindsided them, the once-dominant smatphone company has been struggling to recover its mojo. Who can save the floundering Canadian company from ruin? Former Apple CEO John Sculley to the rescue!

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Former Apple CEO John Sculley Says Tim Cook Is Doing A ‘Terrific Job’

John-Sculley

Former Apple CEO John Sculley believes Tim Cook is doing a “terrific job” at leading Apple after taking over from Steve Jobs two years ago. Cooks is “continuing the Apple philosophy of no compromise and quality of their products and great styling,” Sculley said, and he commends Cook for “not trying to be Steve Jobs.”

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Shine Is A Beautiful Fitness Tracker And iPhone App From A Former Apple CEO

Screen Shot 2013-08-06 at 3.45.17 PM

Fitness trackers are a dime a dozen these days. Good fitness trackers are a little harder to find, but they’re out there. With rumors swirling that Apple itself is getting into wearables, everyone is getting into what is quickly becoming a very crowded market.

Shine is a new product from Misfit, a startup co-founded by former Apple CEO John Sculley, that takes a unique approach to monitoring physical activity. It comes with a gorgeous iPhone app, and it’s designed to clip onto more than your wrist.

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