Luxury watchmaker IWC takes on Apple Watch with new strap sensor

This ugly sensor is IWC's answer to Apple Watch. Photo: IWC

If you need more evidence that the luxury Swiss watchmakers are as truly screwed as Jony Ive predicted, look no further than IWC’s laughable answer for keeping up with the Apple Watch.

The luxury watch company is adding a smart sensor called IWC Connect to the strap of its Big Pilot watch, a favorite of horologist collectors including John Mayer. Details on what the fitness sensor can actually do haven’t been revealed, but IWC created a ridiculously dramatic teaser trailer for the new strap that you can watch below:

Steve Jobs’ favorite musician thinks we’re all going to own an Apple Watch


John Mayer and Steve Jobs at the iPod Mini unveiling. Photo: Apple
John Mayer and Steve Jobs at the iPod Mini unveiling. Photo: Apple

John Mayer is world renowned for his skill at plucking strings on a guitar while singing breathy love lyrics. He’s also well known as a lover of expensive mechanical watches, but when it comes to the future of wrist wear, Mayer admits pretty much everyone’s just going to buy an Apple Watch now.

“We’re all going to end up with the Apple Watch, I don’t care what you say,” says Mayer. “Even if you have to wear it on your right hand.”

9 of the most famous Apple fanboys of all time



Who loves you, Apple?

When you make the most desirable phones, tablets and computers on the planet, it’s no surprise that you’d rack up a few celebrity fans. Everyone from Hollywood actors to politicians carries an iPhone, while Apple’s never been afraid to pull in big names to star in its ads. But who are the real enthusiasts among the pack? Scroll through the gallery above to see the nine biggest celebrity Apple fanboys in existence.

Photo: Apple

Bill Clinton

Apple board member Al Gore’s not the only Washington politico to be enamored with Apple products. Right from the start, former President Bill Clinton was an iPhone user, subsequently telling a tech audience gathered to celebrate the 25th anniversary of the dot-com Internet domain name that it was his "favorite device."

Clinton was good friends with Steve Jobs, too — even making a personal trip to see the Apple CEO in 2011, when Jobs was on medical leave. My favorite Clinton/Jobs story? That Jobs once cornered Clinton at a charity fundraiser and asked him to personally request that Tom Hanks record the narration for an Apple advert. Clinton politely declined.

Photo: Our Inner Hero

Stephen Fry

There are few Apple fans more enthusiastic than actor, author and TV presenter Stephen Fry, who even dedicates whole chapters of his autobiography to describing the impact the Macintosh had on his life. Fry was in Cupertino for the unveiling of the iPhone 6, 6 Plus and Apple Watch last month. Thoughts from the ever-eloquent thesp? “Want, want, want; drool, drool drool.”

That about sums it up.


John Mayer

Apple has always attracted — and been marketed to — creatives, so it’s no surprise that there would be plenty of musicians among the company’s fan base. For years, Apple’s go-to performer (and one of Steve Jobs’ favorite musicians) was John Mayer, who appeared at numerous Macworld events and was one of the few contemporary artists on Jobs’ iPod.

“I first met Steve in 2003, over the phone, when I cold-called him to tell him I was a devout fan of all things Apple and would love to be involved in whatever way I could with the company,” Mayer wrote on his personal blog, which was later taken down. “I remember the call extremely well; me on my hotel room bed, fidgeting and doodling and circuitously explaining that all I could really explain was that I wanted to have a relationship. I got nervous at one point and started second guessing myself and my intentions for calling, to which Steve replied ‘Don’t worry, I have a very good bullsh*t detector.’”

Unfortunately Mayer fell out with Jobs after agreeing to take on BlackBerry as a sponsor, which explains the strangely harsh mention the musician is given in Walter Isaacson’s biography of the late Apple CEO.

Photo: Truejustice/Wikipedia


Their album giveaway may not have gone down in history as one of Apple’s best marketing moves, but there’s no doubting that U2’s relationship with Cupertino goes a lot deeper than just the latest iTunes Radio promotion. There’s a reason U2 singer Bono called Tim Cook the “zen master of hardware and software.”

Photo: Wikipedia

Douglas Adams

The Hitchhiker's Guide to the Galaxy scribe Douglas Adams was an Apple fan from the 1980s until his tragic death in 2001 at the age of 49. While it’s all well and good to be a celebrity Apple fan here in 2014, Adams passed away before seeing the company rise to become the global giant it is today.

“What I (and I think everyone who bought [the Macintosh] in the early days) fell in love with was not the machine itself, which was ridiculously slow and underpowered, but a romantic idea of the machine,” Adams wrote of the original 1984 Macintosh. "And that romantic idea has to sustain me through the realities of actually working on the 128K Mac.” Years later the technology had gotten better — and Adams’ love of Apple had only deepened. His last message board post? Geeking out over the thrill of installing Mac OS X.

Photo: Michael Hughes/Wikipedia

Michael Crichton

Michael Crichton's best-selling thriller novels — ranging from Jurassic Park to Pray — focused on what would happen if tomorrow’s technology was available in today’s world. Is it any real surprise that the man was an Apple fan?

Among the most touching tributes to Crichton upon his death in 2008 was this piece from Macworld, in which the author reports how the novelist personally chipped in to keep a website dedicated to Mac OS X tips going. Crichton even sent an autographed copy of his book Timeline with the check. A true fan!

Photo: Michael Crichton


Jimmy Kimmel

Late-night TV host Jimmy Kimmel might poke fun at Apple products on the regular, but it’s hard to think of anyone who dedicates more television air time to celebrating his unabashed enthusiasm for everything Cupertino. His mocked-up giant iPad also made me irrationally jealous.

Photo: High Times

Jerry Seinfeld

Was there a better subconscious Apple ad than the fact that Jerry’s apartment in Seinfeld featured a Macintosh in the background throughout the show's 180-episode run?

At the start, it’s a 1987 Macintosh SE, followed by a 1992 PowerBook Duo in a Duo Dock with external monitor. After that, Jerry bumped up to a 1994 Power Macintosh 6100 before moving on to a Twentieth Anniversary Macintosh near the end of the series.

When the Seinfeld set was put back together for the “reunion” episode of Curb Your Enthusiasm, one of the only significant changes made was yet another Apple upgrade — with Jerry now apparently owning an iMac.

Photo: PCMag

President Barack Obama

Having not one but two U.S. presidents in your fan base is pretty good going. Sadly, President Barack Obama is not allowed an iPhone as part of his official wardrobe and is stuck on BlackBerry. That hasn’t stopped him from openly lusting after the iPhone 6 in recent pics, though. He’s also admitted to spending hours each day on his iPad.

Photo: Pete Souza/Wikipedia

ION Guitar Apprentice Transforms Your iPad Into An Axe-Shredding Beast



I’m undoubtedly the least musically inclined person I know, which makes me furiously jealous as I watch my guitar playing friends pick up a guitar and serenade girls à la John Mayer. I need to learn how to play guitar, which is why I’m excited about this new iPad guitar accessory we came across at CES.  Ion Audio, makers of the iCade iPad arcade machine, unveiled their newest accessory that helps users perfect their guitar shredding chops on the iPad, so that even those of us without musical talent can look cool playing guitar.