Jimmy Iovine dishes on how he convinced Apple to buy Beats


Jimmy Iovine, Tim Cook, Andre Young, and Eddie Cue. Photo: Apple
Jimmy Iovine, Tim Cook, Andre "Dr. Dre" Young, and Eddy Cue. Photo: Apple

GQ Magazine has named Apple exec and Beats cofounder, Jimmy Iovine, as one its Men of the Year. To go with the annual honors, the music legend sat down for an interview to discuss how he went from sweeping floors in a New York recording studio at 19, to creating the iconic Beats brand at 55.

Apple acquired Iovine’s company for a record $3 billion earlier this year, but according to Jimmy, it took him about two years to convince Apple that they needed him to plug the musical hole Steve Jobs left when he died in 2011.