T-Mobile CEO John Legere was told to grovel to get the iPhone on his network. It seems to have paid off. Photo: GeekWire Summit 2014
T-Mobile CEO John Legere is one of my favorite people in high tech right now. Not only is he doing a great job of turning T-Mobile business around, but in an industry that’s often dominated by buzzwords and corporate speak, he may just be the most publicly outspoken executive since Steve Jobs.
During Recode’s Code/Mobile event yesterday, Legere took the stage to talk about a few topics key to T-Mobile’s turnaround — and, wouldn’t you know it, the iPhone was mentioned pretty heavily.
Legere mentioned that his explicit instructions upon taking over as T-Mobile CEO was to “get down on your knees” and grovel to get the iPhone on his network, which he finally managed (the deal that is, presumably not the literal grovelling) in April 2013. The strategy apparently paid off, too, since the iPhone now accounts for 20% of the carrier’s smartphone base.
Happily taking up that baton is T-Mobile CEO John Legere, who responded to questions about Apple’s allegedly bendable iPhone 6 Plus at this year’s GeekWire Summit 2014 with a distinctly non-corporate-sounding statement. Simply put: try bending that brand new super computer handset you’ve paid good money for and you’re a f****ing idiot.
T-Mobile is planning a big announcement at CES in Las Vegas later on today, but thanks to a leaked ad that’s been making its way around the web this morning, we already know what it has up its sleeve. As part of its Un-carrier 4.0 scheme, T-Mobile will pay your whole family’s early termination fees if they switch carriers and trade in their old smartphone.
T-Mobile CEO John Legere says Apple is a “healthy” part of his business.
T-Mobile only recently started selling the iPhone, and it has proven to be a very good thing for the struggling carrier. By marketing itself as the hip “Un-Carrier” that charges less up front, T-Mobile is starting to see better days.
After the company reported healthy growth in its quarterly earnings report today, CEO John Legere made some comments about T-Mobile’s relationship with Apple. He said the carrier looks forward to carrying a “whole array” of Apple products in the future, hinting at more than just the iPhone. Could the iPad be next for T-Mobile after Apple announces new devices this fall?
For the last four years, T-Mobile has been just battered by the iPhone. Unable to ink the same deals with Apple as AT&T, Sprint, and Verizon to get the Jesus Phone on their networks at a subsidized price, T-Mobile tried to sell itself to AT&T, only to have the deal killed by the FCC.
In desperation, T-Mobile tried a new approach: they decided to call themselves an “Un-carrier” and start offering untraditional no-contract, upgrade-anytime-you-want plans. And you know what? It’s really paying off for them.
T-Mobile finally started selling the iPhone back in April, and it has already been a successful move. In its financial report for the first quarter of 2013, which was published this week, the carrier reveals that it sold half a million iPhones in less than a month.
T-Mobile CEO John Legere kicked off the company’s press event in New York City today with an aggressive yet entertaining onslaught against rival carriers. He called for the likes of AT&T, Verizon, and Sprint to “stop the bullshit” with traditional subsidy models, which T-Mobile has now abandoned in favor of its new “Uncarrier” plans.
T-Mobile USA will finally start selling the iPhone and enforce its plan to eliminate subsidies in “three to four months,” according to the company’s chief executive, John Legere. It will be the first time T-Mobile has offered in the iPhone in the United States since the handset was first released launched in 2007.
T-Mobile customers are quickly jumping ship, turning to rival carriers to bag the iPhone. But on Thursday, the company announced that it will finally begin selling Apple’s immensely popular smartphone from next year, and it is hoping that the move will help it claw back some subscribers. Chief Executive John Legere wants to see it making a positive impact on the carrier’s subscription numbers by 2013.
“It is an aggressive target but we think it is possible,” Legere told reporters on Friday.