T-Mobile finally started selling the iPhone back in April, and it has already been a successful move. In its financial report for the first quarter of 2013, which was published this week, the carrier reveals that it sold half a million iPhones in less than a month.
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T-Mobile CEO John Legere kicked off the company’s press event in New York City today with an aggressive yet entertaining onslaught against rival carriers. He called for the likes of AT&T, Verizon, and Sprint to “stop the bullshit” with traditional subsidy models, which T-Mobile has now abandoned in favor of its new “Uncarrier” plans.
T-Mobile USA will finally start selling the iPhone and enforce its plan to eliminate subsidies in “three to four months,” according to the company’s chief executive, John Legere. It will be the first time T-Mobile has offered in the iPhone in the United States since the handset was first released launched in 2007.
T-Mobile customers are quickly jumping ship, turning to rival carriers to bag the iPhone. But on Thursday, the company announced that it will finally begin selling Apple’s immensely popular smartphone from next year, and it is hoping that the move will help it claw back some subscribers. Chief Executive John Legere wants to see it making a positive impact on the carrier’s subscription numbers by 2013.
“It is an aggressive target but we think it is possible,” Legere told reporters on Friday.