T-Mobile lures Pokémon Go fans with free data

By

Pokémon Go
Pokémon Go players might want to switch to T-Mobile.
Photo: The Pokémon Company

Pokémon Go players have been busy laying lures at Pokéstops across the globe for the past week, but T-Mobile CEO John Legere just baited his own trap to draw in new customers.

Starting on July 19th, T-Mobile will offer all Pokémon Go players free data when playing the game for the entire year, giving you no excuse to not catch ’em all.

T-Mobile’s next Uncarrier move could be unlimited streaming video

By

t-mobiles-next-uncarrier-move-could-be-unlimited-streaming-video-image-cultofandroidcomwp-contentuploads201510TMOUncarrier0517-jpg
Details of the November Uncarrier event may have gotten an early reveal.
Photo: T-Mobile

T-Mobile is hosting its 10th Uncarrier event on November 10 and @evleaks was on the case to find out what the carrier has in store for us. The very reliable Evan Blass tweeted that the Uncarrier 10 move will offer unlimited video streaming from services like Netflix, Hulu and HBO that doesn’t count against your data plan.

Why T-Mobile’s maverick approach isn’t sustainable

By

T-Mobile CEO John Legere.
What, me worry? Photo: T-Mobile
Photo: T-Mobile

From its outspoken CEO with his unabashed Apple love, to the company’s insistence on trying unorthodox strategies to hook customers, there’s plenty to like about T-Mobile. Plenty to like, that is, unless you work on the business side of things.

In a new interview, Timotheus Höttges, CEO of T-Mobile’s parent company Deutsche Telekom, says that while he loves the carrier’s “super-maverick” approach to the mobile business, it’s just not sustainable in the long term.