Apple Appoints Burberry CEO Angela Ahrendts As SVP Of Retail & Online Stores

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Angela-Ahrendts

Apple has today announced that Angela Ahrendts, CEO of Burberry, will be joining the Cupertino company to take up a newly-created position as senior vice president of retail and online stores. Ahrendts will report directly to CEO Tim Cook and will oversee the strategic direction, expansion, and operation of Apple’s retail business.

Apple Refusing To Hire New Retail Chief From Within, But What About Ron Johnson?

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Apple-Store-bellevue-flood

Apple has been without a head of retail for nearly a year. Since John Browett was hired and quickly fired last year, Tim Cook has been in charge of the company’s retail operations. Apple has made it clear that it’s on the hunt for a new executive to fill the role, but there hasn’t been any candidates to fit the bill.

While Apple does occasionally make high-profile hires from other companies, promotions often happen from the inside. Tim Cook himself is an example. He was Chief Operations Officer before Steve Jobs died and made him CEO.

As Apple continues to seek a new retail leader, don’t expect the position to be filled by someone currently on Apple’s roster. But that doesn’t necessarily rule out former employees.

John Browett Admits He ‘Just Didn’t Fit’ At Apple

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John-Browett

John Browett, who spent nine months as Apple’s senior vice president of retail before being ousted alongside Scott Forstall last October, has admitted that he “just didn’t fit” in with the way Apple ran its business. Browett still feels Apple is a fantastic company and says he loved working there, but he told The Independent that he was “rejected for fit rather than competency.”

Former Apple Retail VP John Browett Takes Job At UK Fashion Retailer

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John Browett

How does one go from leading the most profitable retail division in the world to a London-based clothing retailer? Just ask John Browett. He spent less than six months as Apple’s senior VP of retail. Before Tim Cook brought him on at the beginning of 2012, Browett was the CEO of Dixons in Britain. After getting fired this past fall, Browett has returned to his roots.