John Browett, who spent nine months as Apple’s senior vice president of retail before being ousted alongside Scott Forstall last October, has admitted that he “just didn’t fit” in with the way Apple ran its business. Browett still feels Apple is a fantastic company and says he loved working there, but he told The Independent that he was ”rejected for fit rather than competency.”
How does one go from leading the most profitable retail division in the world to a London-based clothing retailer? Just ask John Browett. He spent less than six months as Apple’s senior VP of retail. Before Tim Cook brought him on at the beginning of 2012, Browett was the CEO of Dixons in Britain. After getting fired this past fall, Browett has returned to his roots.
Jerry McDougal (right) outside of an Apple Store in 2004.
The recent departure of John Browett has left Apple searching for a new senior executive to lead its retail division. Internally, Apple has had a couple of execs who could fit the bill. One of the top contenders, retail VP Jerry McDougal, has now left Apple for personal reasons.
McDougal’s replacement will be VP of Finance Jim Bean, according to an official statement provided by Apple.
John Browett didn’t last long at Apple. He was brought on by Tim Cook at the beginning of last year to lead Apple’s retail division and then he was fired 9 months later. The former Dixons CEO didn’t mesh well with Apple’s culture, and he caused unrest among Apple Store employees.
Since legendary retail guru Ron Johnson left Apple for JC Penny, Apple hasn’t been able to find the right executive to fill his shoes. Now that Browett is gone, who should Apple give the reigns of Apple retail to?
Apple’s retail stores are ridiculously successful. For the last few years Apple Stores have been the top performing retail locations in the world in terms of revenue per square foot.
This year Apple Stores earned twice as much revenue as the next most profitable retail chain, Tiffany & Co. RetailSails analyzed the world’s top performing brick-and-mortar U.S. retail chains and found that Apple Stores averaged $6,050 in sales per square feet, while Tiffany & Co. earned $3,017 per square feet.
This week at Apple, two important executives just got picked off the tree, and on our newest CultCast, we’ll tell you what the departure of long time exec Scott Forstall and the just-hired John Browett means for iOS, OS X, Apple Stores, and all the great Apple products you adore. Plus, Jony Ive’s about to get even more design control over all the Macs you love to own, but the question is, is that a good thing?
Then, get out your lightsabers and prepare the X-Wings, we’re diving deep into the Disney acquisition of LucasFilm and what that means for everyone’s favorite space movies.
If this doesn’t end in another Spaceballs movie, we’re gonna be upset.
Subscribe to The CultCast now on iTunes, or easily stream new and previous episodes via Apple’s free Podcasts App. And please note, if episode 40 isn’t yet showing up for you, subscribing will fix that problem right quick.
Read on for the show notes!
![Apple Exec Scott Forstall Fired Over Refusal To Sign Maps Apology [Report]](http://cdn.cultofmac.com/wp-content/uploads/2012/10/628x471.jpg "628x471")
Scott Forstall, the head of iOS for the past several years, was asked to leave Apple today, a move The Wall Street Journal is reporting as due to his refusal to sign his name to the letter of apology for the incomplete feature set and poor performance of iOS 6’s new Maps app.
The journal cites “people familiar with the matter,” who report that both Forstall and recent retail executive, John Browett, were both asked to leave. This is one of the bigger upsets in the balance of executive power at the Cupertino tech company in quite some time, and may in fact signal a move by Tim Cook, new CEO, to more firmly establish his own mark on Apple.
The announcement that John Browett and Scott Forstall are leaving Apple by the end of the year just hit the Internet a few hours ago, but Apple has wasted no time updating their website to reflect the changes. On the “Executive Profiles” page of Apple.com the profiles for both Forstall and Browett have already been removed.
Most of Scott Forstall’s duties as Senior Vice President of iPhone Software have been divvied up among other Apple VPs. Apple is currently looking for a suitable replacement to takeover John Browett’s roles as the Senior Vice President of Retail Operations.
The announcement that both Scott Forstall and John Browett are leaving Apple today came as a big surprise to many Apple fans. Browett has only been with Apple for nine months, but Scott Forstall was one of Steve Jobs’ favorite employees and has been with Apple since 1997.
Apple hasn’t released any of the specifics as to why Browett and Forestall are leaving Apple, but we’re assuming they got fired for their missteps from the past 12 months.
Here’s why both of them may have been axed:
Say goodbye to Apple’s heads of iOS and retail.
Apple has announced its biggest executive shakeup since Steve Jobs stepped down as CEO.
The biggest surprise is the departure of Scott Forstall, a longtime Apple executive and the senior vice president of iOS Software. Forstall was the major architect of Apple’s mobile software and had been tipped as a possible future CEO. He will be leaving the company next year. He is serving as an advisor to CEO Tim Cook until his departure in 2013.
The other big surprise is the departure of Apple’s newest executive, John Browett, head of Apple ‘s retail division. Browett is leaving after running Apple’s stores for less than a year.
As part of the reshuffling, Apple’s head of design, Sir Jonathan, gets a major promotion. As well as leading Industrial Design, Ive will also run the company’s Human Interface department. Ive will be in charge of the all-important product interfaces in both hardware and software, a role previously fulfilled by the late Steve Jobs.
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