All items tagged with "Joanna Hoffman"

How Xerox PARC Helped Produce the Macintosh Business Plan

Mac Business Plan

Preliminary Macintosh Business Plan from 1981 (photos: Digibarn)

On Friday, January 24, 2014, the Mac turns 30 years old. As we look back on three decades of Macintosh, there are some stories that have largely avoided the light of day for some time. One of these tales involves the production of the Macintosh Business Plan back in the early 1980s.

The tale was told by Mac design team member Joanna Hoffman to Bruce Damer, curator of the Digibarn Computer Museum. In 1981 Apple was beginning development on their new product lines, Lisa and Macintosh, and Hoffman was helping develop the business plan. She presented multiple drafts for Steve Jobs to review, but Jobs repeatedly kept sending her the plan back saying he didn’t like it.

After a few rounds of this Hoffman realized that it was not the contents of the business plan that Jobs objected to but rather the appearance of the document itself. What he was reviewing looked just like every other business plan, nothing special. Jobs wanted the pages of the Mac business plan to look like the screen of the computer they were creating – WYSIWYG graphics, fonts, and pages with menus and submenus for section headings. The problem with this request was that Apple did not yet make any computers or printers which could produce the document Jobs desired.

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Watch Steve Jobs Brainstorm With His Team At NeXT In This Fascinating Documentary [Video]

Walter Isaacson’s terrific Steve Jobs biography offers a magnificent insight into how Steve created Apple, and the work he did behind the scenes. However, it doesn’t talk all that much about NeXT — another computer company Steve founded during his spell away from Apple in the mid-eighties.

These fascinating clips from a series called Entrepreneurs do, however. They show Steve as many of us have never seen him before — discussing new ideas with his team, brainstorming on company retreats, and leading NeXT to create something awesome.

Check out more of the documentary after the break.

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