Apple’s iPhone 6s event will blow up the Internet

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The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple’s grab for street cred could bite it in the ass

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Dre's finally apologizing for his misogyny.
Apple has its fair share of controversial characters.
Photo: Beats

Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.

Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.

It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.

Jimmy Iovine is still worried about the future of music

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Jimmy Iovine, Bono, Steve Jobs and The Edge
Jimmy Iovine, Bono, Steve Jobs and The Edge
Photo: Apple

With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.

To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.

Apple Music-style curation could be a great fit for TV

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Apple's new improved TV could be coming as early as this fall.
Curation could be a game changer for Apple TV.
Photo: Robert S. DonovanFlickr CC

Could Apple carry its Apple Music human curation obsession over to its much-rumored Apple TV refresh?

During Jimmy Iovine’s new interview with Wired about Apple Music, Iovine — unprompted — chose television as another example of a place Apple could incorporate its belief in humans trumping algorithms when it comes to recommendations.

Iovine said that:

Curation is why Apple Music leaves rivals in the dust, Iovine says

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Jimmy Iovine talks Apple Music at WWDC 2015.
Jimmy Iovine talks Apple Music at WWDC 2015.
Photo: Apple

Once Apple Music finds its groove there’s going to be no way for rivals to compete with the service, according to Beats co-founder and Apple exec Jimmy Iovine.

“Curation is a big thing to us, and no one is going to be able to catch us or do it better,” Iovine says in a new interview, in which he stresses Apple Music’s not-so-secret weapon — human focus.

#FightingWords.