Apple Music will receive a much-needed makeover as one of the big new features in iOS 10, but according to Apple’s music guru Jimmy Iovine, it’s going to take some time before the streaming service reaches its full potential.
The Beats co-founder sat down for a post-WWDC interview with Apple execs Eddy Cue and Robert Kondrk to talk about the progress of Apple Music. Nine Inch Nails frontman and Apple employee, Trent Reznor, was also in the interview and took some shots at rivals, saying any free-tiered service is not fair to artists.
Like an over-the-air update to fix a faulty piece of software, Apple sprang into action following Jimmy Iovine’s Thursday interview with CBS This Morning — with Iovine apologizing for his sexist comments about women’s inability to find music because… you know, women.
“I could have chosen my words better,” the Apple Music boss, Beats guru and Interscope Records co-founder said in a statement.
Apple Music head Jimmy Iovine has won today’s “Yes, they really said that” award after an appearance on CBS This Morning.
Iovine was there talking up the latest ad for Apple Music, which features singer Mary J. Blige, actress Kerry Washington, and singer/actress Taraji P. Henson just kinda hanging out with knives and salsa dancing. This one follows the also-great original spot from September, but Iovine didn’t necessarily explain the origin of the woman-centric campaign (Selma director Ava DuVernay helmed both of them) as well as he could have.
Jimmy Iovine used his appearance at the Vanity Fair New Establishment Summit in San Francisco to take swipes at Spotify and, in particular, to underline his hatred of free music streaming.
“Free is a real issue,” he said. “This whole thing about freemium, maybe at one time we needed it. But now it’s a shell game … These companies [offering a free music tier] are building an audience on the back of the artist.”