Jimmy Iovine, Tim Cook, Andre Young and Eddy Cue. Photo: Apple
Apple’s new headphone company received an official ban from the NFL this season, prohibiting the Beats cans from being worn at games or official press conferences, and Beats co-founder Jimmy Iovine couldn’t feel more lucky.
Iovine was the keynote speaker today at the University of Southern California’s Global Conversation, and according to Business Insider, he told the audience that the NFL’s decision to ban Beats at the behest of Bose was an inept move that’s turned Beats into a superhero.
Apple today officially welcomed Beats Music and Beats Electronics to its family, along with Beats co-founders Jimmy Iovine and Dr. Dre, following its $3 billion takeover back in May.
“Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do,” reads an announcement on Apple.com, while those buying products from the Beats website will now be routed through the Apple Store.
Apple is finalizing its acquisition of Beats Electronics ahead of the August 1st closing date, and while most of Beats’ top talent will be migrating to the mothership, about 40% of Beats’ global workforce will be cut during the transition.
Around 200 jobs at Beats Electronics will be cut as part of the merger, according to the NY Post, which reports offers were sent to from Apple to employees last week, some of which are just transitional offers with a set end date.
After getting tossed around by Samsung in the marketing ring the past few years, the NYPost reports that Apple is looking to Beats co-founder Jimmy Iovine to help it reignite its marketing magic, even if it means cutting ties on its 30-year partnership with TBWA.
Jimmy Iovine and Dr. Dre just made billions off Apple’s acquisition of Beats Electronics, but the company is ready to squeeze out a few billion more from a ring of Chinese knockoffs.
Legal filings from Beats claim that cheap counterfeit headphones are screwing the company out of billions of profits by using the company’s popular “b” logo to rake in an ungodly $135 billion in sales. Now the doctor wants his cut.
Hours after Apple secured its $3 billion acquisition of Beats, Eddie Cue and Jimmy Iovine took the stage at Code Conference to talk about the new partnership along with the state of tech and the future of Apple.
Eddie boasted Apple’s 2014 product pipeline is the best he’s seen in his 25 years at Apple, but the duo also dished on their decade long relationship, the state of streaming music services and what Apple might do to make the TV experience a lot less sucky.
The interview has finally been posted in full by Re/code and while it’s slim on Apple secrets it does provide a fascinating look at where the company might be heading.
This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.
Word cloud from Apple’s press release on Beats acquisition. Larger words are more frequent.
I’m a streaming music junkie. I’ve subscribed to Rdio, Spotify and Slacker to rein in my tendency to hoard (and then not back up) music. Putting a tenner on monthly subscriptions for an all-you-can-listen auditory buffet model appealed to me more than an album-binging approach, too.
Still, the Apple and Beats acquisition rumors (now fact) struck me as tone deaf – what does Beats bring that the other services don’t? So I decided to take the Beats app on my iPhone for good long spin.
Eddy Cue and Beats Jimmy Iovine sat in Walt’s famous red chairs to dish on the Beats acquisition
Now that Apple’s acquisition of Beats has finally been made official, Eddy Cue and Jimmy Iovine took the stage at the the inaugural Code Conference tonight to give a peak behind the scenes of deal, as well as glimpse at what’s to come in 2014 – including the best product pipeline the company has seen in 25 years.
The interview comes as Apple is preparing for its annual developer’s conference in San Francisco next week where it’s expected to announce new versions of iOS and OS X, and while will have to wait to see if any hardware will come out as well, Eddy Cue is already hard at work hyping Apple’s upcoming products.
Kara Swisher and Walt Mossberg led the conversation with Eddy Cue starting things off by parroting Tim Cook’s statements that Apple acquired Beats for three reasons: Talent, Headphones, and a Music Subscription Service, before revealing these eight new tidbits on the deal as well as the future of Apple:
Three weeks of speculation and rumors have led to this. Apple is finally buying Beats for $3 billion.
News of the deal broke weeks ago but the tech world is still scratching its head, wondering why Apple decided to buy a company that peddles overpriced plastic headphones and is co-anchored by one of hip-hop’s most notorious MCs.
Forgetting the fact the fact that Beats has captured 60% of its market, makes over $1 billion in sales and has one of the fastest growing music subscription service in the U.S., the acquisition is the most perplexing Apple purchase since NeXT, but now that Tim Cook has broken the silence on why Apple bought Beats we finally answers you wanted to know but were afraid to ask.