Jimmy Iovine apologizes for sexist comments about Apple Music


Apple's Eddy Cue and Beats co-founder Jimmy Iovine sit in Walt Mossberg's famous red chairs to dish on Apple's Beats acquisition.
Jimmy Iovine is in damage control mode.
Photo: Pete Mall/Re/code

Like an over-the-air update to fix a faulty piece of software, Apple sprang into action following Jimmy Iovine’s Thursday interview with CBS This Morning — with Iovine apologizing for his sexist comments about women’s inability to find music because… you know, women.

“I could have chosen my words better,” the Apple Music boss, Beats guru and Interscope Records co-founder said in a statement.

Jimmy Iovine explains Apple Music ads in worst way possible


Jimmy Iovine talks up Apple Music at WWDC 2015.
Jimmy Iovine talks up Apple Music at WWDC 2015.
Photo: Apple

Apple Music head Jimmy Iovine has won today’s “Yes, they really said that” award after an appearance on CBS This Morning.

Iovine was there talking up the latest ad for Apple Music, which features singer Mary J. Blige, actress Kerry Washington, and singer/actress Taraji P. Henson just kinda hanging out with knives and salsa dancing. This one follows the also-great original spot from September, but Iovine didn’t necessarily explain the origin of the woman-centric campaign (Selma director Ava DuVernay helmed both of them) as well as he could have.

Jimmy Iovine: Free music streaming is hurting the industry


Screen Shot 2015-10-08 at 11.34.30
Jimmy Iovine shares a similar philosophy to Steve Jobs about music.
Photo: Vanity Fair

Jimmy Iovine used his appearance at the Vanity Fair New Establishment Summit in San Francisco to take swipes at Spotify and, in particular, to underline his hatred of free music streaming.

“Free is a real issue,” he said. “This whole thing about freemium, maybe at one time we needed it. But now it’s a shell game … These companies [offering a free music tier] are building an audience on the back of the artist.”

Apple’s iPhone 6s event will blow up the Internet


The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
The nondescript exterior of the Bill Graham Civic Auditorium doesn't give an inkling what Apple's up to inside.
Photo: Jim Merithew/Cult of Mac

SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.

Apple’s grab for street cred could bite it in the ass


Dre's finally apologizing for his misogyny.
Apple has its fair share of controversial characters.
Photo: Beats

Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.

Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.

It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.