Jimmy Iovine reiterates Apple’s interest in original TV content

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Iovine says Apple Music isn't just about music.
Photo: Apple

Jimmy Iovine has hinted that Apple may indeed be looking to follow Amazon and Netflix down the original TV programming route, telling the Hollywood Reporter that, “We’re going to do whatever hits popular cultural smack on the nose.”

“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video,” Iovine said.

Jimmy Iovine gives a glimpse of Apple Music’s future

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Apple Music wants to have a strong voice in the music world.
Photo: Apple

Apple Music remains a long way from being a finished product, according to Apple executive and Beats Electronics co-founder Jimmy Iovine.

In a new interview discussing the struggles of building a product that fuses the worlds of tech and music, Iovine revealed that the company wants to build a product that is more than just a utility for accessing your music or getting a weekly playlist.

Apple denies it has plans to acquire Tidal

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apple music app
Apple's got 99 problems, but a Tidal acquisition ain't one.
Photo: Ste Smith/Cult of Mac

Jay Z and Apple aren’t going to be joining forces anytime soon, according to Apple Music head honcho Jimmy Iovine.

In a new interview, Iovine poured cold water on Tidal takeover rumors, saying: “We’re really running our own race” and “we’re not looking to acquire any streaming services.”

Trent Reznor shreds YouTube and Spotify for ripping off artists

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iOS 10 gives Apple Music a makeover.
iOS 10 gives Apple Music a makeover.
Photo: Apple

Apple Music will receive a much-needed makeover as one of the big new features in iOS 10, but according to Apple’s music guru Jimmy Iovine, it’s going to take some time before the streaming service reaches its full potential.

The Beats co-founder sat down for a post-WWDC interview with Apple execs Eddy Cue and Robert Kondrk to talk about the progress of Apple Music. Nine Inch Nails frontman and Apple employee, Trent Reznor, was also in the interview and took some shots at rivals, saying any free-tiered service is not fair to artists.

Jimmy Iovine apologizes for sexist comments about Apple Music

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Apple's Eddy Cue and Beats co-founder Jimmy Iovine sit in Walt Mossberg's famous red chairs to dish on Apple's Beats acquisition.
Jimmy Iovine is in damage control mode.
Photo: Pete Mall/Re/code

Like an over-the-air update to fix a faulty piece of software, Apple sprang into action following Jimmy Iovine’s Thursday interview with CBS This Morning — with Iovine apologizing for his sexist comments about women’s inability to find music because… you know, women.

“I could have chosen my words better,” the Apple Music boss, Beats guru and Interscope Records co-founder said in a statement.

Jimmy Iovine explains Apple Music ads in worst way possible

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Jimmy Iovine talks up Apple Music at WWDC 2015.
Jimmy Iovine talks up Apple Music at WWDC 2015.
Photo: Apple

Apple Music head Jimmy Iovine has won today’s “Yes, they really said that” award after an appearance on CBS This Morning.

Iovine was there talking up the latest ad for Apple Music, which features singer Mary J. Blige, actress Kerry Washington, and singer/actress Taraji P. Henson just kinda hanging out with knives and salsa dancing. This one follows the also-great original spot from September, but Iovine didn’t necessarily explain the origin of the woman-centric campaign (Selma director Ava DuVernay helmed both of them) as well as he could have.

Jimmy Iovine: Free music streaming is hurting the industry

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Jimmy Iovine shares a similar philosophy to Steve Jobs about music.
Photo: Vanity Fair

Jimmy Iovine used his appearance at the Vanity Fair New Establishment Summit in San Francisco to take swipes at Spotify and, in particular, to underline his hatred of free music streaming.

“Free is a real issue,” he said. “This whole thing about freemium, maybe at one time we needed it. But now it’s a shell game … These companies [offering a free music tier] are building an audience on the back of the artist.”

Apple’s grab for street cred could bite it in the ass

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Dre's finally apologizing for his misogyny.
Apple has its fair share of controversial characters.
Photo: Beats

Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.

Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.

It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.

Jimmy Iovine is still worried about the future of music

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Jimmy Iovine, Bono, Steve Jobs and The Edge
Jimmy Iovine, Bono, Steve Jobs and The Edge
Photo: Apple

With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.

To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.