SAN FRANCISCO — Just how big is Apple’s next product reveal going to be? All signs point to it being a massive blowout of an event — far bigger than the standard iPhone “s” upgrade the world is expecting.
Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.
It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.
With the purchase of Beats Electronics and the subsequent launch of Apple Music, Jimmy Iovine quickly became Apple’s best hope for saving the music industry. But in a new interview, the Beats co-founder says it’s just not cool to be into music anymore.
To help ignite the scene, Iovine and Dre created an Academy for Arts Technology and the Business of Innovation at USC, and while the music and tech mogul says the program has already become ultra-competitive to get into, it might not be enough to change young people’s minds from wanting to become the next Larry Page instead of the next Jimmy Page.
During Jimmy Iovine’s new interview with Wired about Apple Music, Iovine — unprompted — chose television as another example of a place Apple could incorporate its belief in humans trumping algorithms when it comes to recommendations.