Jean Louis Gassée

May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a boardroom coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

March 17, 1988: Apple sues Microsoft for allegedly stealing 189 different elements of its Macintosh operating system to create Windows 2.0.

The incident, which causes a deep rift between Apple and one of its top developers, paves the way for an epic battle between the two companies that will rage for years.

January 29, 1990: Apple CEO John Sculley appoints Michael Spindler as the company’s new chief operating officer.

Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.

June 25, 1985: Microsoft co-founder Bill Gates sends a memo to Apple execs suggesting that Cupertino should license its Mac operating system and additional technology to other companies.

Apple CEO John Sculley and Macintosh boss Jean Louis Gassée ignore the advice of the 30-year-old Gates, who at the time is best known as a Mac developer. Five months later, Microsoft releases Windows 1.0.

Macs moving from Intel to Apple Silicon could cause Windows computer-makers to dump Intel as well, according to Jean-Louis Gassée, the former head of Mac development back in the 1980s. He thinks the move could be led by Microsoft.

With the looming shadow of antitrust, plenty of folks are talking about whether or not Apple is abusing its position. Specifically, they claim that Apple has a conflict of interests by running the App Store and also creating its own software tools.

Former Macintosh division boss Jean-Louis Gassée is now wading into the argument. Gassée says that people calling antitrust on Apple haven’t considered the number of jobs Apple has created through the App Store.

Former Apple exec Jean-Louis Gassée has posted a new edition of his always enjoyable Monday Note blog, arguing that Apple isn’t intending to disrupt banks and credit card companies with its entry into the mobile payments world.

It’s an interesting read, and makes a whole lot of sense: pointing out that Apple’s mobile payment drive is simply an extension of the company’s current strategy.

Since it first opened up in Julu of 2008, the App Store has paid developers over $13 billion at last count, and the marketplace hosts are over 1 million third-party programs. That makes the App Store a success by almost any measure… except discoverability.

Even today, the App Store can be extremely hard to navigate. Dominated by clones of popular apps and freemium crapware, good apps often get buried at the bottom of the App Store thanks to the App Store’s notoriously bad search engine and almost non-existent curation.

But former Apple executive Jean-Louis Gassée has a suggestion. Make the App Store more like Reddit. Let anonymous humans curate it.

Outspoken ex-Apple executive Jean-Louis Gassée has never been afraid to speak his mind, even when contradicting the most powerful Silicon Valley executives.

But even by Gassée’s usual standard, he doesn’t have kind words for Microsoft’s new CEO Satya Nadella. Having read his recent “3,100 plodding word” essay sent out to 127,000 Microsoft employees to describe the Windows-maker’s new vision, Gassée calls Nadella a “repeat befuddler” who could learn a thing or two from Steve Jobs on how to express himself.

Wall Street consensus is that when Apple announces its Q2 2014 quarterly earnings on Wednesday, Apple’s year-over-year iPad numbers won’t look good. On the low end, at least one Wall Street analyst says that Apple will have sold 23% fewer iPads this year than last year in the same quarter; on average, Wall Street expects Apple’s iPad sales to have declined 0.7% year-over-year.

How can this be? This is the year that Apple unveiled the Retina iPad mini and the beautifully redesigned iPad Air, after all. How is it possible that these iPads can be selling worse than the inferior iPads a year ago?

Ex-Apple exec Jean-Louie Gassée has a theory, and it’s not one that Apple fans are going to be happy to hear: the iPad is a big tease, and fundamentally less useful than both a smartphone or a laptop.

Still fantasizing about replacing your aging plasma with a new Apple television? According to recent speculation, the Cupertino company is going to announce the revolutionary new set any day now. But according to former Apple executive and current Apple watcher Jean-Louis Gassee, we’re kidding ourselves.

Gassee says that the rumors surrounding the device are nothing but an “enduring fantasy,” and that the only thing Apple will release that’s close to a television is a new Apple TV set-top box.

The fantastic Letters of Note blog has posted an amazing letter that a 30-year old Bill Gates sent to John Sculley and Jean Louis Gassée back in June of 1985.

In the letter, Gates argues that Apple should license their hardware and operating system out to other companies, making Macintosh a “standard.” If that pitch sounds familiar, it should: after being ignored by Apple for six months, Microsoft took the idea and ran with it, bringing Windows to the world.