“Steve Jobs Would Have Called This Insanity.” Ron Johnson’s Transformation Of JC Penney Begins

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It looks like they're having fun, but Apple's secret rules are nothing to smile about.
It looks like they're having fun, but Apple's secret rules are nothing to smile about.

When’s the last time you went shopping at JC Penney versus the Apple Store? The venerable retailer, overshadowed by the cheap-chic of Target, is looking to reshape itself by putting the iPhone maker’s former retail chief in charge. Ron Johnson, a 10-year veteran of Apple’s retail effort, explained the retailer and Cupertino, Calif. tech giant share much in common.