Why Ron Johnson Can Never Make JC Penney As Magical As The Apple Store

jcpenney

When former Apple retail boss Ron Johnson took his leave from Cupertino to become the new CEO of JC Penney late last year, there wasn’t as much “WTF-ing” as you might expect. Sure, there was some incredulity as Johnson left the gleaming stores he had founded for JC Penney’s chain of mouldering clothing outlets, but there was also a lot of optimism: if anyone could turn around a business like JC Penney, it would be Johnson.

Johnson may still succeed, but his first moves at rehabilitating JC Penney have been failures. The stock is tanking and JC Penney posted a $163 million loss last quarter alone. Customers, it seems, are not reacting well to the new JC Penney, which eschews sales, circulars, coupons and fine print for plain, honest pricing… the kind of store where all the .99s are dropped from the price tag.

Why? Honest pricing might work for Apple, but in most of the retail word, it appears to be a sucker’s game. Customers, it turns out, only say they want fair pricing. What the really want to do is treat shopping like a game.

JC Penny Hires Another Apple Retail Exec With New CEO Ron Johnson At The Helm

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Apple's beautiful Covent Garden Store in London
Apple's beautiful Covent Garden Store in London

JC Penny can’t get enough of Apple’s retail talent, as the American retailer has announced the hire of yet another Apple exec. Back in November, former Apple retail guru Ron Johnson left Apple to become the CEO of JC Penny. Now a high-level Apple retail exec has left to work under Johnson.

Ben Fay served for 8 years at Apple as the worldwide head of retail store design, and he will now be in charge of overseeing JC Penny’s own retail design strategy.

“Steve Jobs Would Have Called This Insanity.” Ron Johnson’s Transformation Of JC Penney Begins

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It looks like they're having fun, but Apple's secret rules are nothing to smile about.
It looks like they're having fun, but Apple's secret rules are nothing to smile about.

When’s the last time you went shopping at JC Penney versus the Apple Store? The venerable retailer, overshadowed by the cheap-chic of Target, is looking to reshape itself by putting the iPhone maker’s former retail chief in charge. Ron Johnson, a 10-year veteran of Apple’s retail effort, explained the retailer and Cupertino, Calif. tech giant share much in common.

Apple Makes More Changes To iAd As It Hopes To Attract More Customers [Report]

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iad-producer-feature

Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.