Samsung has struck a $100 million deal with the NBA that will see its tablets and televisions used courtside during games. The deal is seen as a strategic move that could expand the global reach of both parties, shoving Samsung’s logo and devices into the faces of NBA fans, and putting NBA content into the hands of Samsung’s customers.
All items tagged with "Jay-Z"
Facebook for iPhone and iPad has been updated to introduce verified celebrities, public figures, and brands. Just like on Twitter, verified accounts will have a blue check mark next to their names, so now you’ll know for certain whether that guy you’ve been talking to really is Justin Bieber.
In the ongoing smartphone culture wars, Samsung spent a reported $5 million engaging the latest song stylings of Jay-Z as an exclusive for Galaxy owners.
Owners of that phone contended for a million copies of the impressively-titled album “Magna Carta Holy Grail” launched July 4 in a special app, three days before the rest of us can get it in iTunes. Media saw the promotion as a tactical move by Samsung to gain position on the music front over Apple.
The cachet lasted about as long as a cheap sparkler: there are thousands of torrents of the album available.
As one of the guys who decided to spread the work of Beyoncé’s husband up for everyone put it: “I should clarify it was available to the first million (I think…) Samsung Galaxy owners to chime in with an app for the album. My wife got it but I’m not rocking a Samsung :/”