Artist’s impression of “lucky” Apple fans. Photo: The Shining, Warner Bros.
How much would you endure to get a cheap deal on a new Apple product?
When we wrote about the traditional Japanese “Lucky Bag” special offer — which gives customers the chance to buy a $300 gift bag, containing cut-price luxuries like MacBook Airs and Apple TVs — many U.S.-based Cult of Mac readers complained that they weren’t given similar promotions.
I saw their point — at least until I glimpsed something much worse: photos showing the freezing Apple fans in question, lined up outside the Sapporo, Japan Apple Store on January 1.
You know that moment when an otherwise fun special offer turns into the last scene of The Shining (spoilers!)? This is it.
What’s in this year’s “lucky bags?” Photo: Macotakara
As per Japanese tradition, Apple has started handing out its Fukubukuro (a.k.a. “Lucky Bags”) to customers at its brick-and-mortar retail stores in Japan — giving some fortunate buyers massive discounts on the latest Apple products and accessories.
The bags are part of a special New Year offer, and are available in only limited quantities, with customers not knowing which they’re going to get until they’ve stumped up their ¥36,000 (around $300).
Check out the bag’s contents (as well as how you can get your hands on one, even if you don’t live in Japan!) after the jump:
A ticket to get a Lucky Bag from last year. Photo: RocketNews24
Christmas may be over here in the United States, but the season’s just starting in Japan. Apple has just announced that it will kick off its annual “Lucky Bag” celebration in its Japanese retail stores starting January 2.
The iPhone is big in Japan. Photo: jpellgen/Flickr CC
It was once thought that Japan disliked the iPhone so much that the Apple device couldn’t be given away for free. To paraphrase Dinah Washington, what a difference five years makes!
In October, the iPhone 6 held seven of the top eight smartphone positions (and nine out of the top 14). While sales figures are lacking, the data indicates the strength of the iPhone in Japan, according to a new report from Forbes.
SVP of Retail Angela Ahrendts made her first official public appearance as an Apple executive at the Friday opening of Apple’s tony new store in Tokyo, Japan.
Ahrendts posed for photos with fans who had turned up to see the opening of the upscale Omotesando Apple Store. Other Apple execs at the event included Retail Real Estate and Development Vice President Bob Bridger, Worldwide Apple Retail International sales VP Steve Cano and Online Stores VPs Jennifer Bailey and Bob Kupbens.
Apple stores are iconic throughout the world for the level of design that goes into their construction. In fact, it’s almost like they’re Apple products themselves.
Today Apple posted a video to its YouTube channel showcasing the preparation for its new store in the Omotesando area of Tokyo, Japan. With giant glass panes stretching stories-high, it’s a big store in a country that Apple is doing very well in right now.
Apple devices are already wiping the floor with the competition in Japan — but things look to be getting even better on the iOS front, thanks to news that the iPad Air and iPad mini with Retina display are set to launch on the DoCoMo network in two week’s time.
With more than 63 million mobile subscribers, NTT DoCoMo is the largest mobile service provider in Japan.
“With the addition of iPad alongside iPhone, we now offer the complete lineup of Japan’s most popular mobile devices on the nation’s most reliable LTE network,” says NTT DoCoMo CEO Kaoru Kato.
I don’t need to tell the readers of a blog called Cult of Mac that Steve Jobs could be brilliant. Nor, if you’ve read much about Jobs’ life, do you likely need to be informed that he could sometimes be a little unhinged — whether that meant berating co-workers, or bursting into tears because the design for a forthcoming product didn’t totally live up to his expectations.
A good case can, in fact, be made for the fact that these two qualities went hand-in-hand: that treating the creation of a personal computer or a smartphone as if life depended on it was what made, and still makes, Apple products great.
Taking this idea into consideration, a new plan by Japan’s Ministry of Internal Affairs and Communications seeks to find the country’s next great technology mogul who is just a bit “hen” — the Japanese word for odd, weird, or crazy.