iPhone display maker takes hit as Samsung steals OLED orders

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Save your battery with this pretty extreme trick.
Apple's OLED dreams are turning out to be a nightmare for some.
Photo: Jim Merithew/Cult of Mac

The rumors that Samsung is ramping up its OLED facilities bodes well for superior displays on next year’s iPhone refresh, but there’s one party that’s not quite so pleased: struggling Apple display maker Japan Display.

The reason? Because while other companies bet big on OLED, it seems that Japan Display doubled-down on its LCD technology — and may now be suffering the effects of its ill-timed decision.

Apple display maker desperate for iPhone’s OLED switch

iPhone6-display
The sooner Apple shifts to OLED displays, the better.
Photo: Apple

Apple display maker Japan Display has, quite literally, millions of reasons why it’s desperate for Apple to switch to OLED displays for the iPhone as soon as possible.

The company reported a ¥31.8 billion ($293.5 million) loss for the recently-ended fiscal year as the rising value of the yen, and slowing iPhone and iPad sales, hit the manufacturer hard. And according to its bosses, it’s counting on Apple introducing OLED iPhone displays to help bail it out!

iPhone may get even bigger in 2017 with 5.8-inch OLED screen

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Does iPhone really need to get bigger?
Does the iPhone really need to get bigger?
Photo: Ste Smith/Cult of Mac

If the iPhone 6s Plus seems just a little bit too small in your monstrous hands, fret not dear giant friends: Apple may be planning to go even bigger with a super-sized iPhone 7s Pro.

Apple is looking to add a 5.8-inch OLED display to the iPhone in 2017 or 2018, according to a new rumor that claims Samsung is already on board to supply the screens.

Apple in talks to secure OLED panels for iPhone 8

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3D Touch provides super useful home screen shortcuts.
OLED iPhone displays are coming.
Photo: Jim Merithew/Cult of Mac

It’s hardly speculation to suggest that, as soon as Apple is rumored to be entering a new area of production, every manufacturer with capacity wants to get in on the new opportunities.

The latest example of this is Japan Display, which is reportedly in the early stages of converting one of its factories in Ishikawa factory into an test production line to try and win iPhone orders when Apple switches to using OLED displays in the near future.

Apple increases iPhone 6s orders ahead of next week’s unveiling

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The iPhone 6s display.
The iPhone 6s is coming next week.
Photo: Apple.club.tw

Despite a slowdown in China’s smartphone market, Apple is reportedly increasing orders of the iPhone 6s ahead of its launch, according to Japan Display CEO Mitsuru Homma.

“They’re coming to us with more orders, saying ‘give us more, give us more’. They keep increasing,” Homma said.