Counterintuitively, for the fourth year running, the winners of 148Apps annual “Best App Ever” contest have just been announced at Macworld / iWorld 12012. And my girlfriend’s going to be positively giddy, because the app that she’s spent most of the last year grinding her fingers down to the bone playing has won: Halfbrick Studio’s Jetpack Joyride!
SAN FRANCISCO, MACWORLD / iWORLD 2012 — Talking on stage about her love of technology and gadgets, New Yorker writer Susan Orlean rhapsodized her iPad, and told how she converted her husband to Apple technology.
A self-confessed geek, Orlean told how the iPad solved all the problems she had with working and traveling with technology. She had a Danger Sidekick, but would go nuts taking notes on it. She finds her MacBook too heavy to carry all day.
She also not afraid of losing or damaging her iPad. “I can it take with me to take notes but it won’t have my life on it if it gets lost or stolen,” she said. “It solved all of my problems.”
Above: Macworld organizer Paul Kent on why the show is being rebranded as iWorld 2012.
SAN FRANCISCO, MACWORLD/IWORLD 2012 — In an era when trade shows are almost extinct, Macworld is a dinosaur. And that’s in a good way.
Now in its 28th year, Macworld has survived when other trade shows haven’t. That’s largely because the show has been quick on its feet, switching focus and venues as times have changed. It’s transformed from a business-to-business show into a consumer-oriented one.
This week, the focus is entirely on end users, as Macworld attempts to rebrand itself iWorld. It will be about the Apple-oriented lifestyle, highlighting apps, art and music. Attendees can see what people are doing — or they can do themselves — with their devices.
In the video above, organizer Paul Kent talks about the transformation into iWorld. Below, he explains what to expect at the show this week.
This year’s edition of Macworld, taking place January 26-28, is shaping up to be a bit of a departure from Macworlds of the past. 2012 is a year of evolution for the event, now branded as Macworld/iWorld.
Apple has a treat in store for us in 2012, according to one Digitimes report, which claims the Cupertino company will release not one but two new iPad models, one of which will boast more than twice the battery capacity of the current model, with a 5- to 8-megapixel camera.