As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.
Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.
“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”