You’re gonna want one of these. Probably both, though. Photo: Roberto Baldwin/The Next Web
That like-new iPhone 5s in your pocket? Obsolete. How about that smartwatch or fitness band you’ve been carting around on your wrist for the past six months? Old news. If you whip out your leather wallet and try to pay with a rectangle of plastic — at least at the corporate stores Apple works with — chances are you’ll be looked at like an old fogey.
Apple has, once again, thoroughly owned the mobile category, expanding the ways we communicate, live and transact business in our daily lives.
This domination of the smartphone, smartwatch and mobile payment categories, as revealed in today’s big iPhone 6 and Apple Watch event, has us ready to hand over another load of cash to the Apple mothership, and gladly. As usual, there were some surprises — some awesome and some not so much — but here are the main takeaways.
Today Apple unveils the iPhone 6 and mythical iWatch, and Cult of Mac is on the ground in Cupertino, enthusiastically reporting all the action from The Flint Center. Leander will be at the event, elbowing his way to the front of the line for the keynote and hands-on sessions.
This liveblog post is where we’ll cover all the announcements and festivities in Cupertino. We’ll have full updates, analysis and entertainment—everything you could possibly want to know about Apple’s newest, most magical devices.
The event kicks off at 10 a.m. Pacific, but we’ll be firing up the liveblog hours before to give you details from ground zero. What mysteries await us inside Apple’s mysterious white box? You’ll have to come back and find out.
Apple will have a major healthcare partner on hand at today’s special event.
The Minnesota-based Mayo Clinic is set to be at Apple’s special media event this morning to help demonstrate the benefit of Apple’s Health app to medical professionals, according to the Star Tribune.
Mayo Clinic is one of the best-known names in U.S. healthcare and partnering with Apple will benefit both organizations: Apple with legitimacy for its new mobile health push, and Mayo Clinic in terms of using technology to better provide health and fitness tracking for patients.
As per the Star Tribune, Mayo Clinic’s role at Apple’s event will involve demonstrating how data can flow into the more sophisticated management system of a major health center.
Martin Hajek has developed a recipe of sorts for crafting stunning 3-D renderings of future Apple products that get shared around the Web and even used in advertisements while the world awaits the Cupertino company’s big reveal.
“My inspiration comes from real-life Apple products, combined with a good dose of internet rumors, a dash of common sense and imagination sprinkled on top,” the 39-year-old told Cult of Mac. “What I do is quite simply ‘standing on the shoulders of giants’ — with the giants in question being Jony Ive and his design team.”
Apple’s secrecy surrounding its upcoming products is legendary (notwithstanding one memorable breach by the Pentagon). Everyone wants to know what insanely great products Apple has up its sleeve, so the company goes to great lengths to protect its secrets. Workers prepping for today’s big event have had their phone cameras plugged with tamperproof tape so they can’t leak anything spied before Tim Cook takes the stage.
With just under five hours to go before Apple kicks off its iPhone event, the Apple Online Store is now offline in preparation for new products. When it returns, you can expect to see two new iPhones and a brand new wearable decorating its pages.
Steve Jobs presided over many memorable moments during his time at Apple. Here are our all-time favorites. Photo: Ben Stanfield/Flickr CC
Apple’s most-anticipated — and likely most-eventful — product introduction since the iPad is set for later this morning. It will undoubtedly be Tim Cook’s biggest moment yet as Apple’s CEO, with the company reportedly ready to unveil new products from what has been described as its most exciting product pipeline in a quarter century.
Anticipation among the Apple faithful couldn’t be any higher. Endless speculation and massive expectations about finally laying eyes on the long-awaited iWatch got us thinking about other memorable announcements from Apple’s 37-year history.
While you wait for this morning’s 10 a.m. liveblog from Apple’s big event, relive some of Cupertino’s past glories. Here are our picks for the 10 biggest Apple announcements of all time.
Apple is taking security for its big Sept. 9 event to a new level. Phones are being searched, cameras are covered in special tape and everyone is “super-paranoid.” Photo: Jim Merithew/Cult of Mac
With less than 24 hours to go, security precautions for Apple’s big press event Tuesday have been taken to unprecedented levels.
Apple has wired the entire event auditorium — the Flint Center for the Performing Arts — with a brand new, state-of-the-art security system to lock down access and prevent leaks.
The auditorium is crawling with 24-hour security personnel. Anyone working at the massive show, from caterers to construction staff and technicians, is required to submit their phones to Apple’s security team. The phones’ cameras are being covered in special tamper-proof tape, which changes color if removal is attempted.
“If it changes color, we’ll be fired on the spot,” said one person who is working at the show but asked to remain anonymous.
A former Apple senior mechanical engineer has confirmed to Cult of Mac that, judging by pictures, the iWatch most likely comes with wireless charging.
Earlier today a Reddit user posted schematics supposedly showing various components of the iWatch. One of these refers to BCM coils, meaning Battery Charging Module or Battery Control Module. These components are routinely found in electric cars featuring wireless charging.
“If it has wireless charging then it needs an internal coil and the screen shots look to have a coil,” says Abraham Farag, Apple’s former Senior Mechanical Engineer of Product Design and owner of product development consultancy Sparkfactor Design.
While the Reddit post alluded to wireless charging by noting the lack of ports on the iWatch, it did not explicitly state this to be the case.