‘Call it the iWatch and we’ll kill you’

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Just don't call it the iWatch. Photo: Apple

Having written about the Apple Watch for months before it was announced, I’ll admit it was difficult to stop referring to the device as the “iWatch.” Even Tim Cook has slipped up and used that name in interviews, suggesting that this is the name Apple’s wearable debut had inside the company.

With that in mind, CollegeHumor has created a hilarious public service announcement video entitled, tactfully enough, “Apple: Call It the iWatch and We’ll Kill You.”

$5,000 Apple Watches and the good and bad of iPhone 6 on The CultCast

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The reviews are in! We’ll tell you what people love and don’t about the iPhone 6… Then, RIP, iPod Classic. We remember the humble beginnings of the device that built the new Apple. And finally, Apple announced a base price of $349 for the Apple Watch, sure, but the prices for the other editions might make even Rolex envious. All that plus the lesser known features of iOS 8; how to get U2 out of your iTunes; and a new social video app has us taking more selfies than ever.

Titter your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.

Our thanks to Squarespace for supporting this episode! Squarespace is the all-in-one platform that makes it fast and easy to create your own professional website, portfolio, and online store. For a free trial and 10% off, visit Squarespace.com and enter offer code “CultCast” at checkout.

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Apple Watch gets trademarked in Europe

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Picture: Apple
Picture: Apple

While the rest of us were celebrating the unveiling of Apple’s much-anticipated smart watch on Tuesday, Apple’s European legal team was busy rushing to file six trademark applications for the name “Apple Watch.”

Of these applications, four featured the Apple logo in front of the word “Watch,” while the other two referred to the two words “Apple Watch.”

Apple’s legal firm filed the trademarks under a total of 11 International Classes for protection and clarification, covering areas including financial transactions, fitness and wellness sensors, and more.

Apple Watch: Everything you need to know in 6 minutes

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With the poor streaming quality from yesterday’s Apple Event, you may have missed some of the juiciest bits — like the unveiling of the Cupertino company’s exciting new wearable. Well, fear not; the video above will tell you all you need to know about Apple Watch in just six minutes.

While you’re waiting for the Apple Watch to be released, be sure to subscribe to Cult of Mac TV on YouTube to see more videos like this one — as well as the latest Apple news, and much, much more.