Apple is getting sued for buying iWatch ads on Google

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Apple Watch 2 will focus on battery improvements instead of display.

Irish software development studio Probendi is suing Apple in Europe over the use of the term ‘iWatch’ in its search engine ads.

Court documents filed by Probendi in Milan claim that even though Apple doesn’t own the trademark for iWatch, it has used iWatch wording on Google in an effort to direct customers to the Apple Watch website.

Catch our Spring Forward event hopes and expectations on this week’s CultCast

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Apple Watch time y'aaaall!
Apple Watch time, y'aaaall!

It’s time… for our Apple Watch desires to be fulfilled. With the big day coming March 9th, catch our Spring Forward event expectations, all that we know about the Apple Watch thus far, and our expectations for other Apple hardware announcements. Plus: why Apple watch will replace your keys; Apple adds cars to its list of products; and since the new Photos app for Mac just hit public beta, we’ll tell you what we like and don’t about Apple’s iPhoto replacement.

Our thanks to lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at lynda.com.

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Full show notes ahead!

Get photography tips from an Instagram pro on this week’s episode of The CultCast

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Photo courtesy of @Withhearts, the prince of Instagram
Photo courtesy of @Withhearts, the prince of Instagram

This week: As promised! With over 430,000 Instagram followers, photographer Cory Staudacher, aka @withhearts, joins us to talk mobile photography, his favorite photo apps and gear, and his tips for capturing beautiful images with your favorite iDevice. Plus, someone tries to burn down the Mrs. Doubtfire house—time for a drive-by fruiting; prepare thy wrists, the  Watch may cometh in March; and details on a radically new Macbook Air.

Our thanks to Squarespace for supporting this episode. Squarespace 7 is live, and it’s their biggest update in years. Now building a beautiful website is faster and easier than ever. Learn more at Squarespace.com/seven and use code “CultCast” at checkout for 10% off any order.

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Full show notes ahead!

Your new 30K iWatch is just a click away

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Got $30k to drop on this diamond encrusted Apple Watch bracelet? Photo: Mervis
Got $30k to drop on this diamond encrusted Apple Watch bracelet? Photo: Mervis

We don’t know when Apple Watch will hit stores, but if you can’t wait to strap your wrist with the most luxurious Apple product ever created, Mervis Diamonds has the perfect band to match the 18k gold Apple Watch you’ve been lusting after. And it’ll only set you back $30,150.

‘Call it the iWatch and we’ll kill you’

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Just don't call it the iWatch. Photo: Apple

Having written about the Apple Watch for months before it was announced, I’ll admit it was difficult to stop referring to the device as the “iWatch.” Even Tim Cook has slipped up and used that name in interviews, suggesting that this is the name Apple’s wearable debut had inside the company.

With that in mind, CollegeHumor has created a hilarious public service announcement video entitled, tactfully enough, “Apple: Call It the iWatch and We’ll Kill You.”