Verizon: We Were “Never In The Running” As iPhone Launch Carrier

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It’s been commonly rumored that Verizon was the first carrier Apple approach with the iPhone, only to be rebuffed because of Cupertino’s insistence on retaining control over their phone’s branding and bundled software. Heck, we referenced it the other day.

It looks like that rumor’s not actually true, though. Verizon CEO Ivan Seidenberg has admitted in an interview with BusinessWeek that his company was “never in the running” as US carrier partner for the original iPhone’s launch.