Although bloggers and analysts refer to Apple’s rumored upcoming HDTV as the iTV just out of simplicity, there’s no actual indication that Apple would call it that. None. No one knows for sure if Apple’s even working on an HDTV, let alone what they’re going to call it.
The only evidence that Apple might call an HDTV the iTV is US Patent Patent No. 2011/0154394 A1, which has a solitary image indicating that Apple might, at least, be using the name iTV internally. But that’s not stopping the usual cadre of doofuses from trying to eke some payouts (or, at least, some free publicity) out of the whole thing. In this case, it’s American-based iTV Entertainment, who are threatening to crash tomorrow’s iPad 3 event to prevent Apple from releasing an HDTV with the same name.