During tomorrow’s Apple earnings call, Tim Cook is likely to unload some bad news. Wall Street expects Apple to report its first annual revenue decline since 2001, snapping one of the most impressive streaks ever witnessed.
Slumping iPhone sales mean Apple’s annual revenue could drop to $215.67 billion for 2016. That would be a significant decline from the $233.72 billion in revenue Apple posted in 2015 — but there may be light at the end of the tunnel.
Editor’s note: This weekend was the 15th anniversary of the iPod, the humble digital music player that reshaped Apple.
To mark the occasssion, Cult of Mac is republishing this illustrated history of the iPod — put together to celebrate the device’s 10th anniversary, and originally published on Oct. 22 2011.
An Illustrated History of the iPod
The iPod grew out of Steve Jobs’ digital hub strategy. Life was going digital. People were plugging all kinds of devices into their computers: digital cameras, camcorders, MP3 players. The computer was the central device, the “digital hub,” that could be used to edit photos and movies or manage a large music library. Jobs tasked Apple’s programmers with making software for editing photos, movies and managing digital music. While they were doing this, they discovered that all the early MP3 players were horrible. Jobs asked his top hardware guy, Jon Rubinstein, to see if Apple could do better.
Watching television is still a dreadful experience, according to Eddy Cue, Apple’s senior VP of internet software and services.
The Apple exec sat down for a joint interview with HBO CEO Richard Plepler at Vanity Fair’s New Establishment Summit in San Francisco today. The two media titans discussed the rapidly changing landscape of television, but Cue told the audience that more changes are needed to make the experience better.
Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.
“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.
Apple has begun accepting donations to the American Red Cross for Hurricane Matthew relief. You can donate between $5 and $200 using the iTunes app for Mac and PC, or via the App Store and iTunes Store apps on your iOS device.