Apple hopes to secure 100 million subscribers with new music streaming service

Apple has big ambitions for its new music streaming service.
Apple has big ambitions for its new music streaming service.
Photo: Jim Merithew/Cult of Mac

Apple is expected to announce its long-awaited music streaming service during the WWDC keynote later today, and despite tough competition from the likes of Spotify, the company has incredibly ambitious plans to sign up 100 million subscribers.

Kanye’s new album might be released as free iTunes exclusive

Yeezus is ready to launch Apple's new music streaming service.
Yeezus is ready to launch Apple's new music streaming service.
Photo: Adweek

Kanye West was part of Jay Z’s small army of megastars that helped launch Tidal, but when it comes to his next album, Ye is reportedly looking to take the U2 route by releasing it on iTunes for free.

According to a new rumor on Twitter, Apple and Kanye are joining forces for the launch of the company’s new music streaming service. As a gift to the fans, Yeezy has agreed to release his new album ‘Swish’ for free after Apple paid him nearly double what he expected to make of album sales.

Apple’s bold plan to convert casual music fans into streaming subscribers

Apple needs no shelter, thank you.
Apple is hoping to move you from a music collector to a file-streamer.
Photo: Jim Merithew/Cult of Mac

Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times.

That’s what might happen as Apple uses its massive consumer base to push streaming music on the masses, even going so far as prompting iTunes users to switch from buying songs to subscribing to a cloud service.

That sort of mid-purchase upsell is just one possible element of Cupertino’s strategy to shake up the music industry again, and the Apple streaming music plan just might be crazy enough to work.

This movie app brings you daily deals on classic films

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Any of these look enticing?
Photo: iTunes

If you’re looking for a good deal on a movie to watch you may want to check out the freshly-launched Movie of the Day! app on iOS, which offers up to 70 percent discounts off the price of new and classic films.

A joint effort between Fox and Apple, the app offers users a new iTunes movie download each day. According to Apple these movie deals will “range from blockbusters to acclaimed indies,” so there’s a high probability that you’ll find something that you enjoy.

Apple plans to use free music samples to bring in subscribers

Apple has big ambitions for its new music streaming service.
Beats redesign could be unveiled at WWDC. Photo: Jim Merithew/Cult of Mac
Photo: Jim Merithew/Cult of Mac

The days of free music streaming could be over if Apple gets its way, and its ready to make the transition smoother with Soundcloud-like free samples to go with its new streaming service.

Negotiations between Apple and music labels are still on-going for the new service that could launch as soon as WWDC, but according to a new report, Apple plans to offer listeners several ways to still play some music without paying for it.