Apple pitches Hollywood on rushing movies to iTunes

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Apple wants a deal with studio execs to bring high-priced movie rentals to iTunes within days of release.
Apple wants a deal with studio execs to bring high-priced movie rentals to iTunes within days of release.
Photo: William Iven/UnSplash

Apple and Hollywood are reportedly in talks to provide home-video rentals of movies as little as two weeks after theatrical release.

Studio heads from Warner Bros., Universal Pictures and 21st Century Fox have indicated recently they are looking for deals. Two unidentified sources close to the talks told Bloomberg News the studios are considering partnering with Apple and iTunes.

Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

iTunes Connect will shut down for Christmas

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iPhone 7
Get your apps ready for Christmas.
Photo: Ste Smith/Cult of Mac

App developers hoping to cash in on the Christmas downloading season better get their new builds and updates submitted to Apple soon.

Apple warned today that it will shutter iTunes Connect during the holidays so employees can have some time off.

Apple scoops up talent, tech from bankrupt music pioneer Omnifone

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apple music app
Omnifone's tech is already inside Apple Music.
Photo: Ste Smith/Cult of Mac

To beef up its streaming music service, Apple has hired some key employees from Omnifone, a company that was a pioneer of in music streaming industry.

Rumors floated this summer that Apple was looking to acquire Omnifone after the company filed for bankruptcy. Instead of buying the whole thing though, a new report claims that Apple instead bought some of parts of Omnifone’s tech and workforce.