Apple today announced the eighth annual iTunes Festival in London with a whole bunch of massive acts already confirmed. Those lucky enough to bag tickets will see the likes of Pharrell Williams, Maroon 5, Kylie, Sam Smith, and Blondie.
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Although the iTunes Festival has been a great success in the UK for years, it’s only at this year’s SXSW festival that it’s finally come to the States, with Apple arranging for artists such as Coldplay, Imagine Dragons, and Kendrick Lamar to perform free for five nights in Austin, Texas.
What was the hold up? According to Apple’s Eddy Cue, they just weren’t sure they could reproduce the positive vibe anywhere else. But it looks like they’ve succeeded.
Apple’s five day music festival is set to start today at SXSW in Austin Texas, but rather than making content available only on iTunes or Apple TV, the company has partnered with Vevo to help stream the event live.
Music fans can plug into the event live on Vevo’s website, but you’ll have to use a Safari browser. Shows will also be viewable on iTunes, Apple TV, and the iTunes Festival app for iOS.
The free concert series kicks off tonight with Coldplay, and features acts like Kendrick Lamar, Imagine Dragons, Schoolboy Q, Soundgarden, Pit Bull, Keith Urban, Willie Nelson and others throughout the week.
An updated version of the iTunes Festival app has appeared in the App Store. According to Apple’s release notes, the update includes a “refreshed design” and the ability to stream the upcoming festival at SXSW next week.
While the update is visible in the App Store,
it can’t be downloaded in the U.S. currently. Instead, a message saying the app is temporarily unavailable is displayed.
A recent rumor said that the iTunes Festival SXSW update would require iOS 7.1, but Apple has yet to release that update. The App Store says iOS 7.0+ is needed to install the new iTunes Festival 5.0 app.
Update: Users in most countries are able to download the app now.
The vibe will certainly not be killed at SXSW this year, as Apple has added rapper Kendrick Lamar to its lineup of artists performing at the iTunes Festival. Lamar performed at the iTunes Festival last year as well.
ScHoolboy Q, Isaiah Rashad, Band of Skulls, and Capital Cities have also been added as supporting acts. Soundgarden was added to the lineup yesterday.
Those hoping for a little more rock and roll at SXSW will be amped to hear Apple just added Soundgarden to the lineup of bands schedule to perform at iTunes Festival during SXSW this year.
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Apple’s first iTunes Festival for the U.S. will take place at next month’s SXSW event in Austin, Texas. It will be held in Moody Theater, home of Austin City Limits, and will feature a whole host of chart-topping artists — including Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD, and more.
The iTunes Festival, Apple’s 30-day music extravaganza, ended on September 30th with a performance by Katy Perry. Apple broadcasted live streams of all the festival’s shows on iTunes during the month of September, and the concert videos are still available to stream for a limited time.
Apple’s Eddy Cue recently gave an interview to Entertainment Weekly and talked about why artists (and Apple) love the iTunes Festival. He also explained how Apple is leveraging its connections in the music industry for iTunes Radio.
Every year Apple puts on the iTunes Festival in London, and many of the biggest names in music perform. One headliner and a lesser-known band play every day for the month of September. Tickets are free, but seating is extremely limited. Unless you’re a member of the press or happen to be best friends with a music executive’s daughter who loves Justin Timberlake, your chances of getting into a show are low.
But that’s ok, because over the past couple of years Apple has gotten really good at streaming the entire iTunes Festival for free—that’s right, no ads! For the whole month of September you can stream professionally shot shows in HD on just about any Apple device. It works great, and there are no strings attached. You can stream a show live or watch it
over and over later for the rest of the month.