Apple kicks off iTunes Festival with Deadmau5 concert


Photo by Joshua Law
Photo by Joshua Law

Apple’s 2014 iTunes Festival begins today with performances every day through the month of September. Like previous years, each performance will be streamed in HD for free through iTunes and the festival’s dedicated Apple TV channel.

To kick things off, electronic artist Deadmau5 is headlining tonight at The Roundhouse in London. Apple has revealed that Spanish singer and conductor Placido Domingo will close the festival on September 30th.

iTunes Festival adds over 20 new artists to concert lineup



Apple is stuffing the lineup of its 2014 iTunes Festival concert in London next month with the additions of Jenny Lewis, Lenny Kravitz, SOHN, Jessie Ware, Ryan Adams and 16 other artists and bands.

The new acts will join the likes of Pharrell, Beck, David Guetta and Robert Plant at the Roundhouse in London, with the first acts taking the stage on September 1st followed by 29 more days of music. Tickets are free if you live in the U.K., but if you’re stuck in the U.S., all of the concerts will be streamed live to Apple TV and iTunes.

Here’s the full list of artists that were just added:

Eddy Cue On How Apple Recreated The iTunes Festival In Austin



Although the iTunes Festival has been a great success in the UK for years, it’s only at this year’s SXSW festival that it’s finally come to the States, with Apple arranging for artists such as Coldplay, Imagine Dragons, and Kendrick Lamar to perform free for five nights in Austin, Texas.

What was the hold up? According to Apple’s Eddy Cue, they just weren’t sure they could reproduce the positive vibe anywhere else. But it looks like they’ve succeeded.