Well, this is certainly unexpected. Apple may have kept secret a big change to the App Store that they’ll announce at the “Let’s Talk iPhone” event tomorrow: app rentals.
One of the perpetual complaints levied at Apple over the years is the fact that iTunes is a bloated mess of an app that tries to do too many things at once to maintain Apple-style elegance.
No doubt Apple would love to address these concerns, but what it would take is a complete overhaul and rewriting of the software from the ground-up. Give how much of Apple’s business links into iTunes — everything from apps, to music purchases, to iBooks, to iPhone, iPod and iPad syncing — that’s a prohibitive task.
A prohibitive task, according to reports, that Apple’s already in the thick of.
When Apple unveiled iOS 5 yesterday and debuted their mobile operating system’s new PC free capabilities, one small but important feature that was mostly overlooked in the coverage: WiFi Sync coming to iTunes. And the way it works is smart.