40 moments that have defined Apple over 40 years

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Admiring fans check out the first iPhone in its public debut.
Photo: Traci Dauphin/Cult of Mac

Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue.

It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.

Check out these key moments in Apple history below.

Jony Ive and Tony Fadell helped design this fancy $700 juicer

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The Juicero is like a Keurig for juicing.
The Juicero is like a Keurig for juicing.
Photo: Juicero

The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.

Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.

Basically, it’s like a Keurig, only it spits out delicious juice.

FBI will help unlock another iPhone in Arkansas murder trial

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Seized iPhone and iPod may contain crucial evidence, say prosecutors.
Photo: Jim Merithew/Cult of Mac

Having reportedly gained access to the iPhone 5c at the center of the San Bernardino shooting case, the FBI has agreed to use its newfound hacking abilities to aid an Arkansas prosecutor unlock an iPhone and iPod belonging to two teenagers who stand accused of murdering a couple.

How Apple’s favorite reviewer convinced Jobs to bring iTunes to PC

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iPod-man
If you used an iPod on PC, you can thank Walt Mossberg.
Photo: Apple

Bringing the iPod to the PC was one of the keys to making Apple’s breakthrough music player the ubiquitous mega-hit that it became. But, as with the decision to allow an App Store on iOS, then-CEO Steve Jobs wasn’t exactly on-board with the idea from the start.

In fact, according to a new interview with Nest CEO (and former Apple executive) Tony Fadell, it virtually turned into a “knock-down, drag-out” battle between the pro-PC camp at Apple and Jobs.

Until Walt Mossberg, of all people, managed to break the deadlock.