Apple stops swinging for the fences

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Apple's new MacBook Pros with Touch Bar should be hitting store shelves by the end of the week.
Apple's 'new hit product' mindset is demoralizing for employees.
Photo: Apple

The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.

Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.

Today in Apple history: iPods take to the skies

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The iPod showed that Apple was more than a computer company.
Good-bye in-flight magazines!
Photo: Jim Merithew/Cult of Mac

Nov14November 14, 2006: Apple teams up with a slew of airline companies to offer the “first seamless integration” between iPod and in-flight entertainment systems around the world.

Letting iPod owners use their devices to play music and video content on planes’ seat-back displays using a special dock, the announcement promises to rid the world (or the Apple-owning world, at least) of old-fashioned in-flight movies and airline magazines.

Has Apple become boring? [Friday Night Fights]

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FNF
Are you still excited by Apple in 2016?
Photo: Ste Smith/Cult of Mac

Apple might be the biggest company in tech, with revenues that make eyes water every quarter, but even some fans think it’s getting a little boring in Cupertino.

Friday Night Fights bug Following last week’s big MacBook Pro event, Apple has delivered everything it had planned for 2016. We’ve had upgrades to iPhone, Apple Watch, and the 12-inch MacBook; brand new AirPods (though those aren’t shipping yet); the diminutive iPhone SE and the 9.7-inch iPad Pro.

But was all that enough, or could Apple have done more? None of these releases were really that revolutionary, and investors are still waiting for Apple’s next big thing. So, is it true? Is Apple really boring now?

Join us in this week’s Friday Night Fight as we battle it out over these questions and more!