Apple reveals you’re saying its product names wrong

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Don't call them 'iPhones'
Photo: Ste Smith/Cult of Mac

Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.

Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?

Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.

The pivotal moments in Apple’s 40-year history, this week on The CultCast

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It's a "thousand songs in your pocket..."
Photo: Apple

This week on The CultCast: We look into the past at some of the most pivotal moments in Apple’s 40-year history. Plus: Why the iPhone 7 Plus may be your only choice for dual cameras; what it’s like downsizing from the iPhone 6s to the SE; and we pitch our favorite new tech and vote on which is best in an all-new Faves N Raves!

Our thanks to Squarespace for supporting this episode of Cult of Mac’s weekly podcast. It’s simple to build a website that looks beautiful on any device that visits at Squarespace.com. Enter offer code CultCast at checkout to get 10 percent off.

40 moments that have defined Apple over 40 years

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Admiring fans check out the first iPhone in its public debut.
Photo: Traci Dauphin/Cult of Mac

Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue.

It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.

Check out these key moments in Apple history below.

Jony Ive and Tony Fadell helped design this fancy $700 juicer

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The Juicero is like a Keurig for juicing.
The Juicero is like a Keurig for juicing.
Photo: Juicero

The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.

Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.

Basically, it’s like a Keurig, only it spits out delicious juice.

FBI will help unlock another iPhone in Arkansas murder trial

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Seized iPhone and iPod may contain crucial evidence, say prosecutors.
Photo: Jim Merithew/Cult of Mac

Having reportedly gained access to the iPhone 5c at the center of the San Bernardino shooting case, the FBI has agreed to use its newfound hacking abilities to aid an Arkansas prosecutor unlock an iPhone and iPod belonging to two teenagers who stand accused of murdering a couple.