What happened to Apple’s marketing magic?

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When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Does Apple Watch really need a ‘killer app’?

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What's wrong with thousands of great apps?
Photo: Ste Smith/Cult of Mac

Apple Watch is missing a “killer app.”

At least that’s what some say. Apple’s first wearable has been selling well, but its inability to convince everyone they need a smartwatch since it went on sale in late April is being blamed on its lack of stellar software by some analysts. But are they right?

Friday-Night-Fights-bug-2Does Apple Watch really need a killer app to become the next iPod (in sales terms), or will it do perfectly well with thousands of great apps?

Join us as we battle it out over these questions and more in this week’s Friday Night Fight between Cult of Android and Cult of Mac!

Former Apple and Samsung employee dishes dirt on rivals’ innovation

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Samsung's method of innovation is way different than Apple's.
Samsung's method of innovation is way different than Apple's.
Photo: Kārlis Dambrāns/Flickr

Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.

Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.

Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.

Apple vs. Google: Which titan will crumble first?

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Who's your money on?
Who is your money on?
Photo: Ste Smith/Cult of Mac

Like every other company, Apple and Google have had their share of highs and lows in the past — but one thing that’s for sure is that neither of them can keep going from strength-to-strength indefinitely; they’ll both stumble at some point in the future.

Friday-Night-Fights-bug-2But which will be the first to take a tumble?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question!