BBC’s New Streaming Video Service Takes Page Out Of iTunes Playbook

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Given its tremendous success over the past 12 years, it’s easy to forget that the whole iTunes concept was once a risky proposition people weren’t sure would succeed.

Well, leap forward to the present day, and even the U.K.’s much-lauded BBC is taking its plays from Apple’s playbook — by announcing that it is rethinking (or at least augmenting) its classic flat license fee by borrowing from the iTunes/Netflix model and charging users £5 ($8.25) to download their favorite shows.

BBC iPlayer Now Rewinds Live TV

Now you can rewind live TV streams in the BBC iPlayer
Now you can rewind live TV streams in the BBC iPlayer

BBC has added “Live Restart” to its iPlayer app. This will let Brits hit a button to rewind live TV up to two hours. Thus, if you miss the beginning of a live show you can just skip back to the beginning.

This handily closes the gap between live streaming and the watch-later service that lets you go back and catch TV shows aired in the past two weeks.