New data shows how Apple’s iPhone bucks a US smartphone sales slump. Apple grew U.S. iPhone sales by 1.3% year-over-year in the first quarter of 2026, even as the broader American smartphone market contracted sharply, according to a new report.
For iPhone owners and fans of the Apple ecosystem, the numbers paint a picture of a brand that continues to tighten its grip on the U.S. market despite a challenging environment for the industry as a whole.
Apple once again beat all its rivals to stay the world’s top smartphone vendor, according to new data from a market-research firm, with its latest quarterly performance underscoring the strength of the iPhone lineup. This is the first time the iPhone has led the world in Q1, traditionally a weak quarter for the company.
Apple’s smartphone shipments grew 5% year over year, while all of its top competitors declined.
Seven out of the ten bestselling smartphones in 2025 were iPhones, reports a market research firm, including all of the top four. But it’s not a Pro model that was the No. 1 seller, nor was it the cheapest. It was the base iPhone 16.
Those strong sales powered iPhone to the top of the global market overall. Apple outsold all rival smartphone makers last year, according to a separate report.
January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time. Some observers say the sales plateau means that “peak iPhone” has finally arrived.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.
iPhone took the top spot in global smartphone sales in 2025. Apple outsold all its rivals, including arch-rival Samsung.
iPhone shipments grew 10% year over year, buoyed by strong demand for the new iPhone 17 series.
Apple shipped 58.6 million iPhones and captured 18.2% of the global smartphone market, the company’s “best results ever in a July quarter,” according to new data from the International Data Corporation. The iPhone nearly matched Samsung’s 19% market share.
Demand for innovation, like new artificial intelligence features, plus aggressive trade-in programs, helped fuel the surge, despite tariff woes, IDC said.
Apple’s revenue from selling iPhones makes up a whopping 43% of the global smartphone total, according to a new report from a market research firm. That’s close to triple the revenue the next closest rival brings in from its Androids.
Apple rakes in such a high percentage of the total by selling high-end models, versus its rivals who get their revenue from basic smartphones.
iPhone shipments in the US declined by a whopping 11% to 13.3 million units. This is despite the market itself growing by a modest 1% annually.
Samsung made the most of the slowdown in iPhone sales, with its shipments growing by 38% YoY.
The iPhone 16 is the bestselling smartphone in the world, according to a market research firm. In fact, the global list of the top five bestselling handsets in the first quarter of 2025 includes four iPhones and one Samsung model in the bottom slot.
According to the analysts, the iPhone 16 base model outsold either of the Pro variants in Q1.
For the first time ever, Apple has claimed the global smartphone crown in the opening quarter of the year, thanks largely to the success of its iPhone 16e, according to data released Monday by a market analysis firm. With a strategic push into emerging markets and a rare off-cycle product launch, the tech giant surged past Samsung in Q1 2025 — a shift in the high-stakes battle for mobile dominance.
Apple sales grew during the period, while those of its chief rival Samsung dropped.
If you paid $900 for your iPhone, then you paid less than the global average, according to a new analysts’ report. That’s because the average selling price for iOS devices grew 25% over the last four years, even as the number of handsets Apple sold also increased.
There’s been a trend for several years of greater demand for Apple’s more expensive iPhone Pro models, and that’s driving up ASP. Apple continues to push innovation, including features like Adaptive Audio AirPods, which were recently highlighted in this Spike Jonze short film.
When buying an iPhone 16 series model in the December quarter, a higher percentage went for Apple’s cheapest variant than they in the previous year, according to a market research firm. The basic iPhone 16 even beat out the 16 Pro.
Some of that growth was siphoned from the 16 Pro Max, just not quite enough to keep it from being Apple’s most popular during last quarter. And sales of older models without Apple Intelligence also lost ground.
iPhone sales dropped in 2024 compared to the previous year, according to separate reports released Monday by a pair of market research firms. Still, Apple shipped more handsets last year than any other company, including arch-rival Samsung.
And 2024 brought strong sales growth in Apple’s non-core markets. Premium iPhone models are selling well in China, too.
The first three months of 2024 were probably not good ones for Apple. When the company reveals the financial results from its March quarter on Thursday, analysts predict a 5% annual drop in revenue will be one of the announcements.
But part of the reason for weak sales is customers anticipating AI-powered iPhones and Macs later this year. CEO Tim Cook almost certainly will drop hints about what’s coming in a conference call also scheduled for Thursday.
After a stellar 2023, iPhone shipments dropped 9.6% year over year in the first quarter of 2024, according to a market-research firm.
Archrival Samsung also saw a decline in smartphone shipments, but not as large as Apple’s. On the other hand, two Chinese phone-makers saw extremely strong growth last quarter.
A flurry of iPhone market outlook reports shows Apple’s juggernaut handset is still the top-seller in Japan while slipping to fourth place in China so far in 2024. And that comes as Apple lowers component shipment targets for the year amid supply chain challenges, pointing to a possibly down year.
iPhone shipments made up 55% of the U.S. smartphone market in the second quarter of 2023, according to a market-analysis firm. That’s the third quarter to a row that Apple handsets have made up more than half of the market.
iPhone shipments actually declined slightly in the April-though-June period, but not as much as some Android-makers — Samsung shipments dropped almost 40%.
iPhone shipments increased modestly in the first three months of 2023, according to a market research firm. That’s in stark contrast to Android-makers, most of which experienced double-digit drops.
The trend carried through in China, making Apple the largest smartphone seller in this critical market.
Apple was hit with a sharp decline in iPhone shipments in the December quarter, but the news isn’t all bad — it’s once again the world’s largest maker of smartphones by a wider margin than ever before, according to market analysts.
Even better, Apple is pulling in almost half the revenue of the entire global market, and a very large share of the profit.
iPhone shipments grew in the July-through-September period compared to the same quarter of 2021. The increase was modest, but still put Apple on a different trajectory from other handset makers.
Shipments of iOS devices went up 1.6% while its biggest rivals all dropped, some quite significantly.
iPhones made up more than half of all smartphones shipped in North America during the second quarter of 2022, according to a market research firm. This marks the third quarter in a row that more than 50% of the handsets shipped in the region came from Apple.
Samsung, the next nearest rival, had less than half as many shipments in Canada, Unites States and Mexico.
iPhone shipments grew 3.3% year over year during the second quarter of 2022, according to a market-research firm. That’s in contrast to the global smartphone market, which declined 7%.
Apple made up 16% of the total market, its highest second-quarter performance in more than a decade.
Everyone knows that Android outsells iPhone, but that’s not the whole picture. Apple takes in a lot more revenue than any rival smartphone-maker. It’s more than double Samsung’s, and no other company gets even that close.
And in the quarter before that, iPhone pulled in more revenue than all its rivals combined.
The global market for Android phones shrank considerably in the first quarter of 2022, even as iPhone shipments rose.
Shipments from every major Android maker declined, from Samsung on down. Their combined drops were enough to reduce world smartphone shipments in Q1 by around 10%.
The first three months of 2022 were good to Apple, with revenue setting a quarterly record. But the company warned on Thursday that problems getting components and assembling products will take a nasty chunk out of revenue for the current quarter. The hit will to be between $4 billion and $8 billion.
But there’s also plenty of good news in from the conference call CEO Tim Cook had with investors after Apple’s March quarter results were announced.