The NPD Group announced a report today that confirms what many other analysts and data firms have been saying for a while now: Apple and Samsung are the top smartphone brands in terms of growth. Samsung and Apple’s combined unit sales rose 43 percent in the last year, from the second quarter of 2011 to the just finished second quarter of 2012. Other smartphone makers’s unit sales fell 16 percent.
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It’s one thing to listen to the number of iPhones sold during an Apple financials call and be impressed by the sheer volume and popularity of the iPhone. It’s also easy to miss the overall impact of those incredibly high numbers without some context.
Gartner’s latest mobile device data, however, offers an excellent point of context – just under 8% of all mobile phones sold worldwide last quarter were iPhones.