Apple may be cutting iPhone 7 orders as demand falls

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iPhone 7 back
Interest in the iPhone 7 is already falling.
Photo: Ste Smith/Cult of Mac

Apple is reportedly cutting iPhone 7 and iPhone 7 Plus orders less than three months after their debut due to falling demand.

Momentum has fallen “significantly” in China and other markets, according to sources in Apple’s supply chain, and component makers are already shifting their focus to iPhone 8.

8 takeaways from Apple’s Q4 2016 earnings call

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Tim Cook
iPhone sales were down in Q4 2016.
Photo: Ste Smith/Cult of Mac

Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).

During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.

Here’s what we learned from the Q4 earnings call:

Today in Apple history: iPhone 6 shifts 10 million units at launch

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Buy one, get one free on the Apple iPhone 6s/6s Plus for AT&T.
Apple finally cracked the 10 million sales opening weekend benchmark.
Photo: Apple

Sep22September 22, 2014: Apple announces a new sales record for its eagerly anticipated iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets are on sale.

Although Apple will topple the record just a year later with the iPhone 6s, that device will have the advantage of going on sale in China on day one — which regulatory delays stop the iPhone 6 from doing.

8 optimistic takeaways from Apple’s slumptastic earnings call

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Is it time for Apple to get spiritual?
Is it time for Apple to get spiritual?
Photo: Ste Smith/Cult of Mac (original image: Wired)

With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.

The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.

Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.