Apple may be cutting iPhone 7 orders as demand falls

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iPhone 7 back
Interest in the iPhone 7 is already falling.
Photo: Ste Smith/Cult of Mac

Apple is reportedly cutting iPhone 7 and iPhone 7 Plus orders less than three months after their debut due to falling demand.

Momentum has fallen “significantly” in China and other markets, according to sources in Apple’s supply chain, and component makers are already shifting their focus to iPhone 8.

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8 takeaways from Apple’s Q4 2016 earnings call

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Tim Cook
iPhone sales were down in Q4 2016.
Photo: Ste Smith/Cult of Mac

Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).

During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.

Here’s what we learned from the Q4 earnings call:

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Today in Apple history: iPhone 6 shifts 10 million units at launch

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Buy one, get one free on the Apple iPhone 6s/6s Plus for AT&T.
Apple finally cracked the 10 million sales opening weekend benchmark.
Photo: Apple

Sep22September 22, 2014: Apple announces a new sales record for its eagerly anticipated iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets are on sale.

Although Apple will topple the record just a year later with the iPhone 6s, that device will have the advantage of going on sale in China on day one — which regulatory delays stop the iPhone 6 from doing.

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8 optimistic takeaways from Apple’s slumptastic earnings call

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Is it time for Apple to get spiritual?
Is it time for Apple to get spiritual?
Photo: Ste Smith/Cult of Mac (original image: Wired)

With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.

The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.

Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.

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iPhone 7 demand predicted to be ‘remarkably high’

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Apple iPhone 6s
The iPhone 7's reception will be anything but frosty.
Photo: Ste Smith/Cult of Mac

Forget about the “peak iPhone” problem: Goldman Sachs thinks this year’s iPhone 7 is going to be a big one for Apple.

Coming off the back of Apple selling its billionth iPhone sometime this summer, the bank’s senior equity research analyst Simona Jankowski says the number of people clamoring to get their hands on Apple’s next-gen iPhone will be “remarkably high.”

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Every time a baby is born Apple sells two iPhones

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baby-iphone
Perspective can change everything.
Photo: Tatsuo Yamashita/Flickr CC

Four years ago Apple hit the milestone of selling more iPhones per day than babies born per day. Now, four years later, we wanted to revisit those statistics since iPhone sales have grown quite significantly since then. It turns out, with current sales numbers, Apple sells nearly two iPhones for every baby born.

The math works out like this: Apple sold a record total of 231.4 million iPhones in 2015. Divide that number by 365 days in a year to get 633,963 iPhones sold every single day. The UN estimates that there are 360,000 babies born every day across the world. So technically, that comes out to 1.76 iPhones for every one baby.

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India will fast-track approval for Apple Stores

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India
Apple wants to dramatically improve its 2 percent share on the smartphone market in India.
Photo: Tim Cook/Twitter

India has indicated it will bypass the usual regulations for foreign companies and grant easy approval for Apple to establish retail outlets there.

This comes as CEO Tim Cook tries to tap new global markets, especially India, a country of 1.3 billion people where it has seen small gains in iPhone sales.

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Why Apple’s earnings call might be a shocker

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Apple raked in the cash last quarter.
Apple raked in the cash last quarter.
Photo: Jim Merithew/Cult of Mac

Apple is set to reveal how much money it made over the 2015 holiday shopping season, and per usual, it’s expected to be a record-breaker.

Tim Cook and Luca Maestri will dive into all the details of Apple’s Q1 2016 earnings report tomorrow at 2 p.m. Pacific but there’s really only one number Wall Street really wants to know: total iPhones sales. Even though Apple may record its highest earnings ever, some analysts are predicting that iPhone sales may have declined for the first time, which could send Apple’s stock price sinking.

Here are six things to watch for during Apple’s Q1 2016 earnings call:

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Old iPhones could erase gloom from earnings report

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Sales of older iPhones may had strength to Apple's earnings report.
Sales of older iPhones may had strength to Apple's earnings report.
Photo: Jim Merithew/Cult of Mac

Analysts with sobering certainty say Apple is set to report its first ever decline in iPhone sales. Reports of cutbacks in production and shipments, and chatter about the iPhone 6s and 6s Plus not offering enough new features to inspire a rush to upgrade all point to one bummer of an earnings report.

But they might be overlooking one indicator – sales of older iPhones.

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