Today in Apple history: iPhone 6 shifts 10 million units at launch


Buy one, get one free on the Apple iPhone 6s/6s Plus for AT&T.
Apple finally cracked the 10 million sales opening weekend benchmark.
Photo: Apple

Sep22September 22, 2014: Apple announces a new sales record for its eagerly anticipated iPhone 6 and iPhone 6 Plus, selling a massive 10 million units in the first weekend the handsets are on sale.

Although Apple will topple the record just a year later with the iPhone 6s, that device will have the advantage of going on sale in China on day one — which regulatory delays stop the iPhone 6 from doing.

8 optimistic takeaways from Apple’s slumptastic earnings call


Is it time for Apple to get spiritual?
Is it time for Apple to get spiritual?
Photo: Ste Smith/Cult of Mac (original image: Wired)

With quarterly revenue declining for the first time in more than a decade, Apple execs Tim Cook and Luca Maestri put on their game faces during today’s Apple earnings call to tell us why things aren’t really all that bad in Cupertino.

The sad truth is that slumping iPhone sales, which joined the iPad and Mac lineups in the down column, will likely take a toll on Apple’s image — and on its stock price.

Still, there were plenty of other intriguing and optimism-inspiring things we heard during Apple’s Q2 2016 earnings call. Here are the most important takeaways from this historic Apple moment.

iPhone 7 demand predicted to be ‘remarkably high’


Apple iPhone 6s
The iPhone 7's reception will be anything but frosty.
Photo: Ste Smith/Cult of Mac

Forget about the “peak iPhone” problem: Goldman Sachs thinks this year’s iPhone 7 is going to be a big one for Apple.

Coming off the back of Apple selling its billionth iPhone sometime this summer, the bank’s senior equity research analyst Simona Jankowski says the number of people clamoring to get their hands on Apple’s next-gen iPhone will be “remarkably high.”

Every time a baby is born Apple sells two iPhones


Perspective can change everything.
Photo: Tatsuo Yamashita/Flickr CC

Four years ago Apple hit the milestone of selling more iPhones per day than babies born per day. Now, four years later, we wanted to revisit those statistics since iPhone sales have grown quite significantly since then. It turns out, with current sales numbers, Apple sells nearly two iPhones for every baby born.

The math works out like this: Apple sold a record total of 231.4 million iPhones in 2015. Divide that number by 365 days in a year to get 633,963 iPhones sold every single day. The UN estimates that there are 360,000 babies born every day across the world. So technically, that comes out to 1.76 iPhones for every one baby.

India will fast-track approval for Apple Stores


India is Apple's next big market.
India is Apple's next big market.
Photo: Tim Cook/Twitter

India has indicated it will bypass the usual regulations for foreign companies and grant easy approval for Apple to establish retail outlets there.

This comes as CEO Tim Cook tries to tap new global markets, especially India, a country of 1.3 billion people where it has seen small gains in iPhone sales.