Apple is one of just two smartphone makers currently seeing any kind of growth in the United States at the moment, and together with Samsung the company is slowly but surely clawing away at the market share held by the likes of LG, Motorola, and HTC. One analyst believes, however, that the Cupertino must make big changes if it wants that growth to continue.
Apple’s either has to dramatically reduce its iPhone profit margins and make the handset cheaper, or face losing valuable market share to cheaper smartphones.
Samsung and Apple are the only two smartphone vendors currently seeing growth in the United States, and although it was Apple that saw the most between September and November of last year, it’s Samsung who will attract most customers throughout 2013. The Korean electronics giant will see 35% growth over the next 12 months, according to Strategy Analytics, further increasing the lead over its arch rival in Cupertino.
I feel pretty bad about yesterday’s post about the iPad 3 being the one to make a song and dance about. I’m sure the iPad 3 will be great when it comes out, but for right now, the iPad 2 is a great upgrade. This is not a ho-hum update, as our anonymous Apple staffer suggested.
It’s a rockstar from Mars update. It runs on tigerblood.
The slimmed-down weight and bulk make a big difference. It’s much easier to hold and handle. It’s pretty astonishing that Apple managed to cram in so more, yet made the case so incredibly thin. That is rockstar engineering.
The cameras should have been in there all along, of course, but the addition now makes the iPad much closer to feature-complete.
But the real magic of the device is the integration of hardware and software. Look at the piano in Garageband. You tickle the virtual keys softly and it plays softly. But hammer on them and you sound like Little Richard. The iPad 2’s screen is touch-sensitive, thanks to the built-in accelerometer, which tells the iPad how hard you are touching the screen. Watch the video of it in action here. It really is pretty astonishing!
Without that integration of hardware and software, other tablets are just fancy digital picture frames, as Wired’s Brian Chen noted on Twitter.
The iPad 2 is pure Apple: it proves that Apple is its own most ruthless competitor. Overnight, 15 million first-generation iPads were rendered obsolete.
Apple’s competitors are dead in the water. Steve Jobs is a master of hyperbole, but this time he’s right. There’s no doubt about it: 2011 is the year of the iPad 2.
UPDATE: The big question about a streaming-only iPhone is apps: How will users download apps? My source compared it to the second-generation Apple TV, which is a streaming-only device but includes 8GB of onboard memory (for the OS and buffering media). “I’m not 100% sure on the amount of memory available for the user,” he said. “I know there is some memory but it acts more like the memory on the AppleTV. There is some there, I’m just not sure how much.”
We have more detail on Apple’s iPhone nano, which according to Sunday’s Wall Street Journal is real and may be headed to market this year.