Chris Toy was an Everquest geek in the early days, playing the addictive open-world video game somewhat obsessively.
It wasn’t slaying the monsters or leveling up that really motivated Toy, but the social aspects of the game.
“I was honestly pretty isolated,” the Hong Kong native told Cult of Mac by phone, “and talking to people via Everquest or World of Warcraft felt better than talking to real people.”
That’s when he realized that being able to text chat with other people wherever they were was the future of messaging, and perhaps even communication itself. Fast-forward to now, and Toy and a high-tech team living in San Francisco have created Bindle, a new group-messaging app designed to create this very same future.