To be honest, I’m writing about DrBlinky for two reasons, both of them frivolous. One is the name: DrBlinky. Who couldn’t love a name like that?
The other is the Indiegogo pitch video, a triumph of cheesiness and amateur earnestness, but in a (very) good way. Put it this way — if Will Ferrell and Ricky Gervais ever teamed up to do a parody Kickstarter-style promo, it would look like this.