New iPhone 6s ads are all about time

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Aubrey Plaza iPhone 6s ad
Aubrey Plaza is a busy, busy lady.
Photo: Apple (via YouTube)

A couple of new iPhone 6s ads play up the time-saving powers of 3D Touch and the time-travel abilities of Live Photos.

Apple just posted the videos to its YouTube account, and if you’re a fan of the quantifiable measurement of change, you’ll find a lot to like in the 30-second spots. Check them out below.

Ad vs. Ad, Who Is Winning The Apple-Samsung Playoffs [Opinion]

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sam_ap_playoff

This is a guest post by Ken Segall, a Silicon Valley advertising executive who worked closely with Steve Jobs. Among other things, Segall put that little “i” in front of the iMac and helped develop Apple’s famous Think Different ad campaign. Segall is author of Insanely Simple, a very readable insightful account of what makes Apple tick.

Last time Apple went heavy on advertising in a sporting event, it didn’t exactly end well.

But let us not speak of the Genius anymore. All traces of that campaign have been hidden from our sight.

Now the baseball playoffs are here. And once again, Apple has made a very expensive media buy. This time, it’s blanketing the games with the new iPhone 5 ads.

But look. Someone else has moved into the neighborhood. Samsung showed up for the playoffs with equal force, in the form of its Galaxy S III ads. You know — the ones that make fun of the lost souls who line up to buy an iPhone, when they could just as easily have a much cooler Samsung phone.