The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.
When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.
Here’s everything Apple will likely reveal.
The title of world’s second-largest smartphone brand no longer belongs to Apple.
New research data from analytics firm Counterpoint shows that Chinese smartphone company Huawei consistently surpassed Apple in smartphone sales during June and July to take over the No. 2 spot. Samsung remains at the top of the heap.
The iPhone 8 may be set to debut at next week’s September 12 media event, but according to a new report the actual OLED handset itself won’t ship until October.
That is in contrast to the lower end LED iPhone 7s and iPhone 7s Plus devices, which will ship one week after the September media event. In other words, if you want the best of Apple’s new handsets, you may have to be prepared to wait!
After the maddeningly vague invites went out for Apple’s next iPhone unveiling, it took fanboys on the internet no time at all to come up with crazy theories about what the picture on the invitation “really means.”
This year’s invite seems very abstract and completely devoid of hints. But if you squint your eyes and huff enough glue, you too can find some clues about what Apple plans to announce on September 12.
Here are some of the most outlandish theories we’ve seen from fans decoding the invite:
The next iPhone keynote has been officially revealed by Apple today.
After months of anticipation and a flurry of rumors, Apple finally sent out media invites to its big iPhone 8 event today, welcoming the press to come to Apple Park for the big date.
It’s looking increasingly likely that Apple’s next big iPhone unveiling will happen on September 12.
Following a rumor last week that circled the second Tuesday of September as the date for the big iPhone 8 keynote, two more reports from reliable sources have practically confirmed that the next Apple smartphone will be revealed in just two weeks.
iPhone 7s and iPhone 7s Plus might be more affordable than the swankier iPhone 8, but it certainly won’t be cheap upgrades. If you were hoping to hold onto all the accessories you have already purchased for iPhone 7, you can think again.
Leaked schematics for both devices suggest all your existing cases might not fit.
Yet another supposed next-generation iPhone component has leaked out early, adding another piece to the wireless charging puzzle.
This time, it’s another circular circuit board — but it doesn’t quite line up with previous iPhone 8 leaks.
You wait months for an iPhone 7s leak and then two come along at once. First, we saw images of what is claimed to be the handset’s new logic board, and now we have photos of a supposed display assembly that looks remarkably familiar.
The guts of Apple’s upcoming iPhone 7s have apparently been revealed in yet another leak.
A reliable tipster posted photos today of what is believed to be the iPhone 7s logic board, which ties together all the handset’s components. It’s one of just a few iPhone 7s leaks we’ve seen ahead of the handset’s unveiling this fall.
The long wait for the Apple’s next iPhones may be over sooner than expected, based on a new report that claims to have insider info on when Apple plans to unveil the new devices.
We’re likely to get our first glimpse of the iPhone 8 next month, but for now designers are having some fun showing off not just how they think the new handset will look — but how it could be marketed as well.
These renders come from South African born designer Quinton Theron, which combine the design elements rumored about the iPhone 8 with some nifty ad-style backdrops.
Apple’s share of the U.S. smartphone market rose last quarter, but that couldn’t prevent Samsung from stealing the top spot.
Strong demand for the Galaxy S8 helped the South Korean company overtake its biggest rival, but the “bounce” from its launch was less than expected for a flagship device.
Component suppliers enjoyed stronger sales throughout July as Apple ramps up production of its next-generation iPhones.
Supply chain sources say all three models that will be unveiled in September have now entered mass-production, but shortages are still expected for iPhone 8.
Despite rumors of production holdups, the next-generation iPhone won’t face a delayed launch, according to the latest report out of Asia. The new iPhone 8 will allegedly come in only three color options, with manufacturing hitting full swing next month.
Still, getting your hands on one might not be so easy.
Apple is set to unveil its latest earnings report on Tuesday, and Wall Street analysts predict it will probably be the most boring earnings call of 2017.
This will likely be Apple’s last public announcement before it unveils the next generation of iPhones. Apple CEO Tim Cook might drop some hints on what to expect, and when, as investors look forward to Apple’s next big blockbuster quarter. As usual, Cult of Mac will be here liveblogging the entire event with all the analysis and wit we can muster.
Watch for these five things during the call:
iPhone 7s production has already started and iPhone 8 won’t be delayed, according to one tipster, who claims to have been speaking to a source at Foxconn.
It is believed that Apple’s largest manufacturing partner is currently assembling around 200 units per day as part of a trial run, but that number will increase significantly as we approach an official unveiling this September.
Apple investors have been urged to “quit worrying” by one analyst, who insists the “short-lived” iPhone 8 delay won’t impact stock price.
Robert Cihra from Guggenheim doesn’t deny that iPhone 8 will launch late, but he’s confident fans will wait, rather than jump ship.
Yet another analyst is warning that this year’s big iPhone 8 upgrade will launch late, but they promise it will be worth the wait.
Morgan Stanley’s Katy Huberty has told investors that the device won’t be available until October, rather than September, but it will bring “the most meaningful feature and technology upgrades in iPhone’s history.”
Want to be one of the first to get your hands on Apple’s big iPhone 8 upgrade this fall? Prepare yourself for disappointment.
According to a new report, the device won’t enter mass-production until months after its official unveiling, and only small quantities will be available at first.
Apple’s rumored decision to ditch Touch ID on the iPhone 8 may not be as rushed a decision as some rumors have claimed.
Facial recognition features could replace Touch ID on Apple’s premium handset this year and a new patent filing shows the company has been working on the technology behind it for over 3 years.
Some of the iPhone 8’s biggest new features could be disabled when the handset makes its debut this September.
A new report claims Apple is struggling to iron out software issues that are rendering wireless charging and another major feature unusable for now.
The ongoing fight between Apple and Qualcomm could result in an import ban on all new iPhones powered by Intel.
Qualcomm requested today that the U.S. International Trade Commission place a “limited exclusion order” on all iPhones that use Intel’s 4G wireless modem. iPhones powered by Qualcomm’s chip would be excluded from the ban.
The iPhone 8 might ditch Touch ID for 3-D facial scanning that could prove faster, easier and more secure than the fingerprint reader currently used for logins and payments.
The new security system, if perfected in time for the upcoming iPhone 8, also could help Apple get around a possible bottleneck in the production process.
Will Apple manage to successfully embed Touch ID into the OLED display of the iPhone 8, or will it have to follow in the footsteps of Android device makers and opt for a rear-mounted fingerprint sensor?
None of the above, claims well-respected Apple analyst Ming-Chi Kuo. In a list of predictions he’s made for the next iPhone, Kuo claims Apple will skip Touch ID altogether for its next-gen handset. And that’s not the only surprise!
