Everything you need to know about Apple earnings for Q3 2015

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Good news for Apple investors today.
Record sales for Q3 2015.
Photo: Ken Teegarden/FlickrCC

We didn’t get Apple Watch numbers, but Tim Cook and Luca Maestri delivered plenty of good news about Apple’s current financials and future prospects during Tuesday’s earnings call. Amid all the canned statements and bewildering biz speak, they dropped some tantalizing tidbits.

Cook and Maestri teased us with plenty of bullishness — and a little debunking — about impressive Apple Watch sales and consumer responses to the new device. And that’s just the tip of the iceberg: Apple hit record numbers again this quarter, with massive sales of both iPhone 6 and Macs across the globe.

Here are the highlights from today’s third-quarter 2015 Apple earnings call.

Apple’s latest “If it’s not an iPhone” ad is all about amazing apps

A kaleidoscope of 1.5 million apps.
A kaleidoscope of 1.5 million apps.
Photo: Cult of Mac

Apple’s on a roll with new iPhone ads. A little more than a week after debuting a series of news ads as part of their “If it’s not an iPhone” marketing push, Cupertino has supplemented it with a new ad, focused on the kaleidoscope of wonderful apps available for the iPhone 6.

New iPods, fixing Apple’s fitness apps, and cringe-worthy iPhone cases

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New iPods are out, but should you get one?
New iPods are out, but should you get one?
Cover: Stephen Smith/Cult of Mac

The new iPods are here, but should you even bother getting one? We’ve got our opinion on the matter, plus one on what Apple should really do to fix its built-in fitness apps.

Plus, a bit about why the Apple Watch isn’t doomed after all, a profile of another fantastic iPhone photographer, and a gallery of some cringe-worthy iPhone cases that you’ve really got to see to believe.

All that, plus much, much more, in this week’s Cult of Mac Magazine. Don’t forget to subscribe and download this week’s issue.

Apple Pay in the UK: Prepare to blow some minds, hold up lines

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Apple Pay meets the U.K.
Apple Pay meets the U.K.
Photo: Apple

Apple Pay rolled out in the U.K. this week, letting a bunch more people start paying for snacks, clothes, and commutes with their late-model Apple gear. It’s all very neat and exciting, but our friends should get ready for some unexpected side effects of living in the high-tech future time.

For example: