The guy who named iMac says Apple’s names are too confusing

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The next iPhone will have a huge battery.
Is it time for Apple to change the way it names iPhones?
Photo: Ste Smith/Cult of Mac

Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.

In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.

LAPD hacked iPhone 5s as part of murder investigation

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iphone_gun
Investigators have managed to unlock the iPhone 5s.
Photo: Ste Smith/Cult of Mac

After the FBI successfully hacked the iPhone 5c as part of the San Bernardino shooting case, newly-released court papers show that Los Angeles police investigators have obtained a method of unlocking its higher-end sibling, the iPhone 5s.

The iPhone 5s belonged to the dead wife of former The Shield actor Michael Jace, who was killed at the couple’s South L.A. home in 2014. The keycode security bypass took place last month, and was achieved with the help of an unnamed “forensic cellphone expert.”

iPhone enjoys massive growth in India in 2016

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The iPhone is big in India!
Photo: Ste Smith/Cult of Mac

Right now, Apple has less than 2 percent of the fast-growing Indian market. However, the company is unlikely to remain a bit-player for too long, with a new report stating that Apple shipments in the country grew 56 percent in the first three months of 2016 — making it one of the country’s fastest-growing vendors.

Why I won’t ditch my iPhone SE to go back to a bigger handset

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Keeping the SE
You’ll have to pry the iPhone SE out of my tiny hands.
Photo: Ste Smith/Cult of Mac

For the last year and a half I’ve been using the massive iPhone 6 Plus. I love its 5.5-inch screen for watching videos, checking my social media pages, and browsing the web.

But after spending the last week with the diminutive, 4-inch iPhone SE, my thoughts on whether I need such a big phone have changed.

Check out my reasons below.

This is the ‘iPhone 6 SE’ Apple should have made

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The 'iPhone 6 SE' has a 4-inch screen with an iPhone 6 body.
The 'iPhone 6 SE' has a 4-inch screen with an iPhone 6 body.
Photo: Computer Bild

The design of the iPhone SE is a bit stale for some Apple fans, but if you’re dying for a 4-inch iPhone that comes with the sleek curves of the iPhone 6 and 6s some determined modders from Germany have found the perfect solution.

Unhappy with the iPhone SE body, Computer Bild managed to take extract its guts and shove them into one of those fake 4-inch iPhone 6 housings from China we spotted last month. After more than two hours of careful modding, the end result is the iPhone SE Apple should have built. Better yet, it actually works.

You can watch the madness unfold below, but this is one mod you might not want to try at home.