The iPhone is the perfect tool to make you a better, hipper parent, or at least that’s what Apple wants you to believe in its newest TV ad. Entitled “Parenthood,” the minute-long spot is the latest in a string of ads for the iPhone 5s.
The song is “Life of Dreams” by Julie Doiron, and apps shown include Withings Withbaby, Nike+ Running, and Parrot Flower Power.
There’s definitely a connected-home vibe throughout the ad, especially when a dad uses his iPhone to turn the lights off. Apple just announced its HomeKit platform for developers to integrate with smart home gadgets, and the company is even rumored to be working on its own hardware for the home.
It seems like ages ago that the original iPod touch helped boost the popularity of iOS. With seven years behind the device, Apple still believes in the product and has introduced a price cut. Watch today’s news roundup to hear all about the latest version of the iTouch. You’ll also get the latest iPhone 6 rumors, a look at Google’s wacky cardboard virtual reality goggles and the rest of this week’s big stories.
If you’re looking for a good deal on an iPhone — and aren’t too concerned about being the first person on your block to own an iPhone 6 — it’s a great time to be a customer.
A few months back, RadioShack lowered its prices on the iPhone 5s, and now Walmart is doing the same. From today, Walmart is making the 16GB iPhone 5s available for $99 on a two-year contract, representing a $50 saving. The 16GB iPhone 5c is even better value, costing just $29 (down from $49) for a similar two-year contract.
After years of work on its first mobile phone, Amazon has finally revealed the Fire Phone. Boasting an extensive recognition system known as Firefly and 3-D features powered by something called Dynamic Perspective, the device is now available for pre-order.
In today’s video we give you an overview of the flashy new device, which was unveiled Wednesday by Amazon CEO Jeff Bezos, and compare Fire Phone to Apple’s mobile offerings (both the current iPhone 5s and the upcoming iPhone 6).
With all the new features coming to iOS 8 this fall, many Android users have commented that Apple’s upcoming update acts a lot like KitKat. In today’s video, see some of the new features of iOS 8 go head-to-head with similar iterations in Android to see which comes out on top.
In a new TV ad for the iPhone 5s, Apple shines a spotlight on some popular fitness trackers. Called “Strength,” the minute-long spot features the old song “Chicken Fat” from President Kennedy’s Physical Fitness Program for schools in the 1960s.
Trackers like the Withings Health Mate, Misfit Shine, and Adidas miCoach Smart Ball are shown in use. Apple just announced its new HealthKit framework for iOS 8 at WWDC, so developers will be able to start feeding Apple’s new Health app data from the kinds of wearables shown in the commercial.
Today a report said that Apple is starting to move its TV ad making in-house. The latest iPad ads featuring the voices of Robin Williams and Bryan Cranston were made internally by Apple, while iPhone spots like the one above are still being made by the ad agency TWBA\Chiat\Day.
A set of images of the iPhone 6’s alleged backlight panel have been leaked on the Chinese site Weibo this morning. User “顾Gooey” who posted the pictures claims they’re fit for the 4.7-inch iPhone 6 that Apple is rumored to release later this year.
We can’t verify the legitimacy of the photos, but the part does appear to be produced similar to the iPhone 5c and iPhone 5s. However, Nowhereelse.fr notes that the connector has been moved slightly from the iPhone 5c backlight, and the pins are slightly different, signaling some possible changes from Cupertino.
iOS devices have made tools like video editing more accessible for the general public, but they’re increasingly being used by the pros too.
Car maker Bentley’s latest ad, called “Intelligent Details,” was shot and edited using only an iPhone 5s (for filming), iPad Air (for stitching it all together) and handheld of accessories — including iPhones lenses and mounts.
The use of the iMovie iOS software meant that filmmakers were able to carry out the majority of the editing work from the back seat of their car.