All items tagged with "iPad"

Charli XCX’s new music video looks like an Apple ad

Her iPhone's so fancy, but you already know that. Photo: Officialcharlixcx

Her iPhone’s so fancy, but you already know that. Photo: Officialcharlixcx

Lesser brands like Samsung have to splash some serious cash to give the impression that they’re cool pieces of technology, but Apple’s so ubiquitous that pop stars are seemingly lining up to feature its products in their music videos.

The latest to create an unofficial Apple ad is pop songstress Charli XCX (a.k.a. the girl who sang the hook on Iggy Azalea’s “Fancy”). In her new video “Famous” — debuted as part of this week’s YouTube Music Award Show — Charli dances around her bedroom texting and watching videos on her iPhone and iPad, before both devices run out of battery, at which point she’s whisked off on a surreal adventure.

Check it out below:

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Steve Jobs had to be convinced that multi-touch was the future

Apple is finally on the "same planet" as iPhone 6 demand. Photo: Jim Merithew/Cult of Mac

Where would the iPhone and iPad be without multi-touch? Photo: Jim Merithew/Cult of Mac

Steve Jobs may have had an astonishing ability to predict where tech was going next, but he very nearly missed out on the iPhone and iPad altogether.

That’s because — according to a quote from Jony Ive in today’s freshly-released biography, Becoming Steve Jobs — Apple’s late CEO didn’t see “any value to the idea” of multi-touch: the breakthrough touchscreen technology which makes iOS regulars like “pinch-to-zoom” possible.

And it was left up to Ive and a few other core Apple employees to save it.

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Twitter injects autoplaying video ads into iOS app

Twitter is testing auto-playing video. Photo: Jim Merithew/Cult of Mac

Twitter is testing auto-playing video. Photo: Jim Merithew/Cult of Mac

Twitter is looking to take a swipe at YouTube’s viral video crown by adding a new feature that will automatically play videos in your timeline.

Starting today, some Twitter users in the U.S. on iPhone and iPad may see videos that start playing, whether you want them to or not. This goes for videos ads and users uploaded videos alike, as the company tests whether people are more likely to sit through a video if the action’s already started.

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The best March Madness apps for iPhone, iPad and Mac

marchmadness

March Madness is here. Will your bracket survive? Photo: Cult of Mac

It’s that time of year when office work comes to a standstill for weeks thanks to the NCAA’s annual celebration of sweat, leather and nylon nets. The brackets have been set and teams are en route to play the 67 basketball games that will take place over the next few weeks, with Kentucky being the undisputed favorite to walk away with a perfect season.

Thanks to the glories of technology, you can follow all the action this year even if you don’t have a cable subscription. With the right combo of apps, you can get expert insight into your favorite Cinderella team, watch every game — and maybe even pick the perfect bracket.

Dominate March Madness this year with these apps for Mac and iOS:

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Black Eyed Peas rapper apl.de.ap on Apple and the blessing of challenges

The Black Eyed Peas co-founder apl.de.ap relies heavily on Apple gear. Photo: Sebastien Camelot/Flickr CC

The Black Eyed Peas co-founder apl.de.ap relies heavily on Apple gear. Photo: Sebastien Camelot/Flickr CC

The Black Eyed Peas’ co-founder apl.de.ap is at the top of his game in the music industry and a total Apple fan. He’s also just beginning to speak out about his journey from a young boy with a visual impairment to his current status as a star vocal coach on The Voice of The Philippines.

“I was born with my eye condition,” apl.de.ap, aka Allan Pineda, told Cult of Mac. “Today, I feel much less handicapped by my legal blindness as technology has helped me a lot…. But that doesn’t mean it wasn’t extremely tough at times, and occasionally I still feel challenged by it.”

He lives and breathes by his MacBook Pro, thinks Siri is amazing and messes about with music apps on his phone. He shared with Cult of Mac the story of his early life, the visual problem known as nystagmus, and his reliance on and use of technology and Apple products, which he says have helped him get through “a lot of things that would otherwise leave me helpless.”

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New MacBook logic board is only twice the size of iPhone 6’s

macbook-logic-board

The guts of the new MacBook. Photo: Apple

Apple’s design team went to extreme lengths when redesigning the new MacBook to be more portable than ever. The most drastic move was to toss out the fan and extra ports for a super-tiny logic board.

The new MacBook logic board is two-thirds smaller than any board Apple’s designed before. It’s the highest-density Mac logic board yet, but really, it’s more like a super-iPhone or iPad logic board. Put side by side with the iPhone 6 logic board, the new MacBook logic board is barely twice its size.

This comparison image might shock you:

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Tablet market growth is shrinking, and iPad is the weakest link

Will the iPad rebound in 2015? Photo: Jim Merithew/Cult of Mac

Will the iPad rebound in 2015? Photo: Jim Merithew/Cult of Mac

Tablet sales are on the decline, and the iPad is “the weakest leak,” according to the latest report from International Data Corporation.

The organization has scaled back its five-year forecast for tablets, expecting market growth to come to a near standstill. With 234.5 million units expected to be sold in 2015, the tablet market will only gain a modest 2.1 percent year-over-year.

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‘Brand X’ tablets are beating the iPad

Will the iPad rebound in 2015? Photo: Jim Merithew/Cult of Mac

Will the iPad rebound in 2015? Photo: Jim Merithew/Cult of Mac

The iPad might be the king of tablets when it comes to quality, but it is no longer the king when it comes to sales.

A new report from research firm Strategy Analytics says that the iPad is now being outsold by so-called Brand X tablets: generic tablets sold under any brand name that isn’t Apple or Samsung.

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How to find your iPhone’s last location even after the battery dies

Lost that iPhone again, huh? Photo: Jim Merithew/Cult of Mac

Lost that iPhone again, huh? Photo: Jim Merithew/Cult of Mac

Picture this: You’ve lost your iPhone somewhere, but it’s run out of juice and it’s not ringing or vibrating when you call it.

You might think you’re out of luck, but there’s one function you can enable (or disable if you’re into privacy) that will keep track of your iPhone’s last location, even when the battery’s dead.

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Martin Scorsese narrates Apple’s Oscar ad, ‘Make a Film With iPad’

Martin Scorsese narrates Apple's latest ad. Photo: Cult Of Mac

Martin Scorsese narrates Apple’s latest ad. Photo: Cult Of Mac

Ahead of tonight’s Academy Awards, Apple released a new video celebrating how iOS devices can help filmmakers.

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