Her iPhone’s so fancy, but you already know that. Photo: Officialcharlixcx
Lesser brands like Samsung have to splash some serious cash to give the impression that they’re cool pieces of technology, but Apple’s so ubiquitous that pop stars are seemingly lining up to feature its products in their music videos.
The latest to create an unofficial Apple ad is pop songstress Charli XCX (a.k.a. the girl who sang the hook on Iggy Azalea’s “Fancy”). In her new video “Famous” — debuted as part of this week’s YouTube Music Award Show — Charli dances around her bedroom texting and watching videos on her iPhone and iPad, before both devices run out of battery, at which point she’s whisked off on a surreal adventure.
Where would the iPhone and iPad be without multi-touch? Photo: Jim Merithew/Cult of Mac
Steve Jobs may have had an astonishing ability to predict where tech was going next, but he very nearly missed out on the iPhone and iPad altogether.
That’s because — according to a quote from Jony Ive in today’s freshly-released biography, Becoming Steve Jobs — Apple’s late CEO didn’t see “any value to the idea” of multi-touch: the breakthrough touchscreen technology which makes iOS regulars like “pinch-to-zoom” possible.
And it was left up to Ive and a few other core Apple employees to save it.
Twitter is testing auto-playing video. Photo: Jim Merithew/Cult of Mac
Twitter is looking to take a swipe at YouTube’s viral video crown by adding a new feature that will automatically play videos in your timeline.
Starting today, some Twitter users in the U.S. on iPhone and iPad may see videos that start playing, whether you want them to or not. This goes for videos ads and users uploaded videos alike, as the company tests whether people are more likely to sit through a video if the action’s already started.
March Madness is here. Will your bracket survive? Photo: Cult of Mac
It’s that time of year when office work comes to a standstill for weeks thanks to the NCAA’s annual celebration of sweat, leather and nylon nets. The brackets have been set and teams are en route to play the 67 basketball games that will take place over the next few weeks, with Kentucky being the undisputed favorite to walk away with a perfect season.
Thanks to the glories of technology, you can follow all the action this year even if you don’t have a cable subscription. With the right combo of apps, you can get expert insight into your favorite Cinderella team, watch every game — and maybe even pick the perfect bracket.
Dominate March Madness this year with these apps for Mac and iOS:
The Black Eyed Peas co-founder apl.de.ap relies heavily on Apple gear. Photo: Sebastien Camelot/Flickr CC
The Black Eyed Peas’ co-founder apl.de.ap is at the top of his game in the music industry and a total Apple fan. He’s also just beginning to speak out about his journey from a young boy with a visual impairment to his current status as a star vocal coach on The Voice of The Philippines.
“I was born with my eye condition,” apl.de.ap, aka Allan Pineda, told Cult of Mac. “Today, I feel much less handicapped by my legal blindness as technology has helped me a lot…. But that doesn’t mean it wasn’t extremely tough at times, and occasionally I still feel challenged by it.”
He lives and breathes by his MacBook Pro, thinks Siri is amazing and messes about with music apps on his phone. He shared with Cult of Mac the story of his early life, the visual problem known as nystagmus, and his reliance on and use of technology and Apple products, which he says have helped him get through “a lot of things that would otherwise leave me helpless.”
Apple’s design team went to extreme lengths when redesigning the new MacBook to be more portable than ever. The most drastic move was to toss out the fan and extra ports for a super-tiny logic board.
The new MacBook logic board is two-thirds smaller than any board Apple’s designed before. It’s the highest-density Mac logic board yet, but really, it’s more like a super-iPhone or iPad logic board. Put side by side with the iPhone 6 logic board, the new MacBook logic board is barely twice its size.
The organization has scaled back its five-year forecast for tablets, expecting market growth to come to a near standstill. With 234.5 million units expected to be sold in 2015, the tablet market will only gain a modest 2.1 percent year-over-year.