Apple expected to introduce red iPhone 7 in March

By

For now, if you want a red iPhone, you have to buy a red case.
For now, if you want a red iPhone, you have to buy a red case.
Photo: Apple

Apple will debut a new red variant of the iPhone 7 and iPhone 7 Plus at a media event in March, a new report claims, citing a Barclays analyst.

The report also claims the March event will see Apple introduce a new iPad Pro lineup, as well as a new Apple Watch band and an added iPhone SE storage option.

Apple pushes iPad Pro as PC killer in new ads

By

The iPad Pro comes with LTE.
The iPad Pro comes with LTE.
Photo: Apple

Apple’s latest advertising campaign for the iPad Pro touts how well the tablet works as a PC replacement.

The funny new ads, released today, use real tweets from real people to highlight how the iPad Pro excels over old-school computers in areas like speed, Wi-Fi, productivity and viruses. Each clip is only 15 seconds long — and they all exhibit a playful tone that’s similar to the old “Get a Mac” campaign.

Watch all four right here:

10 key takeaways from Apple’s historic earnings call

By

moneyapple
Apple made a ton of money. What more do you need to know?
Photo: Ste Smith/Cult of Mac

Apple managed to shock Wall Street today by beating its own expectations for Q1 2017, the most profitable quarter in the company’s history.

There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.

Here are the top takeaways from today’s call.

New iOS controllers give you that Nintendo Switch feeling

By

GV140-Minecraft-min
The new Gamevice controller for iPad mini.
Photo: Gamevice

If you like the idea of the new Nintendo Switch but you do all your gaming on iOS, the latest controllers from Gamevice are going to be right up your alley.

Like Nintendo’s latest console, they slap physical buttons and analog sticks onto the sides of your iPhone and iPad. They’re also powered by your iOS device so there’s no need to charge a battery, and they bring the headphone jack back to your iPhone 7.

Apple could keep us waiting for 3 new iPads

By

iPad Pro 3
Put away your wallets for now.
Photo: Ste Smith/Cult of Mac

Apple is expected to launch three new iPad models in various sizes in 2017, but we may have to wait until the second half of the year to get our hands on them.

Sources in Apple’s supply chain have confirmed earlier reports that three new models are coming — but they’re unlikely to arrive this spring as previously anticipated.

Apple Pencil 2 may get magnets to stick to iPad Pro

By

Apple Pencil
Apple Pencil is the best iPad accessory.
Photo: Apple

Keeping tabs on your Apple Pencil is about to get a lot easier once Apple comes out with the second-generation version later this year.

A new rumor out of Asia claims Apple plans to release an updated version of its fancy stylus this spring and like the Smart Cover, it will use magnets to attach itself to your iPad.

iPhone 7 tops 2016 smartphone performance chart

By

Top-10-smartphones-2016
Apple's A10X Fusion chip continues to impress.
Photo: AnTuTu

Benchmark specialists AnTuTu have put together a chart that highlights 2016’s top performing smartphones, and it’s no surprise to see iPhone 7 and iPhone 7 Plus right at the top of it.

Apple’s latest handsets grabbed the first and second spots with the highest benchmark scores, followed by the OnePlus 3T. There’s no sign of a Samsung device in the top ten.

Why a 10.5-inch iPad Pro isn’t totally crazy

By

A 10.5-inch piece of paper on a 9.7-inch iPad Pro.
A 10.5-inch piece of paper on a 9.7-inch iPad Pro.
Photo: Dan Provost

Apple’s rumored plans to launch three different-size iPads this spring has fans a bit confused as to why creating a new 10.5-inch model is a good idea. But according to Dan Provost, the co-founder of Studio Neat, it actually wouldn’t be crazy for Apple to change the screen size when you look at the 12.9-inch iPad Pro.

Apple to deliver 3 new iPads this spring, but no new mini

By

iPad Pro
The iPad lineup could look a lot different this spring.
Photo: Ste Smith/Cult of Mac

Apple is expected to unveil three new iPad devices this spring, but none of them will cater to fans of the iPad mini.

According to one reliable analyst, the company is focusing its efforts on updating the 9.7-inch iPad and 12.9-inch iPad Pro, and on introducing a new model with a 10- to 10.5-inch display.