In less than 24 hours, Apple has replaced the iPad 2 billboard hanging above one of its larger stores in New York’s Meatpacking district. Dan Frommer snapped a pic of the above billboard today in front of Apple’s 14th Street store in New York City.
Two weeks after the launch of the new iPad, this iPad 2 billboard is still up. This is the first time in years that Apple hasn't updated its signage to feature the new product. Photo: Leander Kahney
Whenever Apple launches a major new product, massive billboards usually go up within days. I know this, because my commute along San Francisco’s 101 freeway passes three giant billboards on the way into the city.
Year after year, I’ve seen the ads go up within days of the new product’s launch. Last year, ads for the iPad 2 were posted almost immediately after the device’s introduction by Steve Jobs.
Thing is, those same iPad 2 billboards are still there. Two weeks after the launch of the iPad 3, the billboards along 101 are still advertising the old iPad 2.
It seems to be the same situation across the country. We’ve been talking about this for days, and no one on the Cult of Mac staff has seen a outdoor ad for the new iPad.