iPad Mini Case Maker Opens Up About Creating Accessories For Products They’ve Never Seen [Exclusive]
It’s got to be tough making cases and other accessories for Apple products. While it may seem that everyone knows everything about the new iPad mini already, the truth is that the actual specifications of the product are unknown by anyone except Apple and its manufacturing partners in China.
An accessory maker who wants to create an iPad mini case, for example, is hard pressed to know what to make, what size and shape to make it, and what type of person is going to want it, especially at first. The stakes are high, considering that a well-designed case that makes it to market at the same time as the iPad mini will be the one that most people choose.
We spoke to Marware’s Director of Marketing, Ronnie Khadaran, who opened up about the process his company went through to design its new iPad mini cases and accessories.