Over the weekend, Apple debuted its latest ad for the iPad Air 2, named “Change.” As with all of the ads in Apple’s “Your Verse” campaign for the first generation iPad Air, the upbeat “Change” demonstrates the flexibility of the iPad Air 2, as it’s used by motorbike enthusiasts, teachers and artists to carry out a variety of tasks.
The ad also showcases the thinness of Apple’s slimmest ever tablet, by featuring a clever letter-boxing effect that gradually closes in over the course of the ad — eventually revealing itself to be the thickness of the iPad Air 2. In this way, the ad is reminiscent of Apple’s pencil ads for the iPad Air, in which the extreme slimness of the tablet is likened to a an everyday household object.
Looking for some gift inspiration? We can help you. Photo: Jim Merithew/Cult of Mac
Whether you’re shopping for your sweetie or trying to find something for your mum, picking presents for the important women in your life can prove daunting. Cult of Mac is here to help with this list of the top 10 gifts we’ll be buying for the fairer sex this year.
From clothes to quirky tech, we’ve got you covered.
This week: Huge news in the fight for an open Internet; YouTube’s music service confuses us; Apple Pay is, like, the payment method of the future, man; big Black Friday deals on Apple’s newest gadgets; the go-to apps we keep on our home screens, and sooooo much more.
Hem and haw your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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If you’re looking to get a new iPad for as little cash as possible, here’s an intriguing offer: Starting tomorrow, Sprint is letting customers lease an iPad Air 2 or iPad mini 3 for as little as $17 per month.
It’s an unusual offer, and one that Sprint describes as an “industry first.” The lease itself lasts 24 months and, enticingly, doesn’t require any upfront costs.
So what are the prices for an iPad lease from Sprint?
This week: the war on Apple Pay has begun. We’ll tell you why some of the biggest retailers are moving to block it, and all about the ridiculously dumb app they want you to use instead. Plus, our 72-hour review of the iPad Air 2; the FTC sues AT&T for throttling your data; Christian Bale is your next Steve Jobs; and we pitch our favorite tech and apps then vote on which is best—it’s an all-new Faves ’N Raves.
Snicker your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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Gold finish notwithstanding, the iPad mini 3 looks awfully familiar. Photo: Jim Merithew/Cult of Mac
To paraphrase Pontius Pilate, I can find no fault with the iPad mini 3. Having said that, I can wash my hands of a proper review and allow Apple’s new half-pint tablet to be crucified in the budget-conscious court of public opinion.
Nice as it is, the iPad mini 3 truly is a gigantic ripoff when compared to its predecessor. It’s got the same specs, the same basic form factor, the same functionality and battery life.
This week: the iPad Air 2 reviews are in, and not everyone’s feeling the love; Cult of Mac spends a day with Apple Pay; Yosemite and iOS 8.1 Continuity features delight; a potential cure for the painful #6PlusPinch; some welcome changes rumored for Beats Music; and we wrap with our favorite movie trilogies of all time on an all-new Get To Know Your Cultist.
Titter your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the chuckles begin.
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