Every Year, Customers Keep Buying Cheaper And Cheaper iPads

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When Apple unveiled the iPad Air back in October, they curiously decided to keep the iPad 2 around for another generation at a $399 price point… the exact same price as an entry-level iPad mini with Retina Display.

In theory, Apple’s idea here seems to have been to price the vintage iPad 2 at a sub-$400 price point so as to have a cheaper 9.7-inch tablet available for educational institutions, budget shoppers and the like. But it looks like no one’s really all that interested, with only one customer in twenty opting to buy an iPad 2 in the latest quarter. Despite this, though, average price of a purchased iPad fell for the second year in a row.

Retina iPad Mini Comes ‘Distant Third’ In Display Shootout Against Nexus 7, Kindle Fire HDX

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You’ve probably heard that the new iPad mini with Retina display has a significantly smaller color gamut that the larger iPad Air, but how does it compete against rival tablets like the Google Nexus 7 and Amazon’s new Kindle Fire HDX?

According to the experts at DisplayMate, not very well. In fact, the new iPad mini came a “distant third” in their tablet display shootout, thanks to Apple’s “inexcusable” decision to use old technology.

“Apple was once the leader in mobile displays, unfortunately it has fallen way behind,” DisplayMate says.

iPad Air Is 80% Faster Than Its Predecessor In Benchmark Tests

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The fourth-generation iPad with its dual-core A6X processor was certainly no slouch, but it looks like one when you put it up against the new iPad Air. Thanks to that new 64-bit A7 chip, the iPad Air is an incredible 80% faster than its predecessor in Geekbench tests, and over five times than the iPad 2 (which is only $100 cheaper).

Why Does Apple Keep Selling The iPad 2?

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Apple unveiled a couple of incredible new iPads on Tuesday, including the new iPad mini with Retina Display and the svelte, one-pound iPad Air. They even kept the low-res iPad mini for sale as an entry-level iPad at $299.

What, then, is Apple doing selling the iPad 2 still? At $399, it’s as expensive as a more powerful Retina iPad mini. It’s also less powerful than the $299 iPad mini Apple is selling at the price-tier below it. So why does Apple even bother selling them? It’s as simple as the fact that people keep buying the iPad 2.