Secret sauce—it’s the reason Apple keeps winning where others fail, and on our newest CultCast, we discuss the recipe that keeps Apple ahead of the pack. Plus, iOS 8 rumors detail some powerful new features; whispers of an impossibly thin iPhone 6; A-list musicians praise Pono as the digital music player for audiophiles; iPad 4 makes a comeback; and we reveal our favorite Cult movies on a all-new Get To Know Your Cultist!
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You’d be hard-pressed to find anyone who would argue that Apple’s Lightning connector isn’t superior to the old 30-pin connector in every way. That’s why it’s surprising that it has taken Apple so long to phase 30-pin out of its product lineup.
Today Apple brought back the fourth-gen iPad to replace the non-Retina iPad 2. While the press release focuses on the obvious display upgrade, discontinuing the iPad 2 means something else that’s important: another nail in the coffin for 30-pin.
Apple has re-introduced its fourth-generation iPad, this time with only a 16GB capacity.
The revived model replaces the aging iPad 2 — originally released in early 2011 — in Apple’s lineup. Like the iPad mini with Retina Display, it is priced at $399, making it $100 than the iPad Air. A cellular model is also available for $529.
When Apple unveiled the iPad Air back in October, they curiously decided to keep the iPad 2 around for another generation at a $399 price point… the exact same price as an entry-level iPad mini with Retina Display.
In theory, Apple’s idea here seems to have been to price the vintage iPad 2 at a sub-$400 price point so as to have a cheaper 9.7-inch tablet available for educational institutions, budget shoppers and the like. But it looks like no one’s really all that interested, with only one customer in twenty opting to buy an iPad 2 in the latest quarter. Despite this, though, average price of a purchased iPad fell for the second year in a row.
You’ve probably heard that the new iPad mini with Retina display has a significantly smaller color gamut that the larger iPad Air, but how does it compete against rival tablets like the Google Nexus 7 and Amazon’s new Kindle Fire HDX?
According to the experts at DisplayMate, not very well. In fact, the new iPad mini came a “distant third” in their tablet display shootout, thanks to Apple’s “inexcusable” decision to use old technology.
“Apple was once the leader in mobile displays, unfortunately it has fallen way behind,” DisplayMate says.
Thinking about upgrading your old iPad to an iPad Air, or a new iPad mini with Retina display? Well, Target wants to help. The retailer is now offering customers at least $200 in store credit when they trade in any old iPad, including the original model.
The fourth-generation iPad with its dual-core A6X processor was certainly no slouch, but it looks like one when you put it up against the new iPad Air. Thanks to that new 64-bit A7 chip, the iPad Air is an incredible 80% faster than its predecessor in Geekbench tests, and over five times than the iPad 2 (which is only $100 cheaper).
Apple unveiled a couple of incredible new iPads on Tuesday, including the new iPad mini with Retina Display and the svelte, one-pound iPad Air. They even kept the low-res iPad mini for sale as an entry-level iPad at $299.
What, then, is Apple doing selling the iPad 2 still? At $399, it’s as expensive as a more powerful Retina iPad mini. It’s also less powerful than the $299 iPad mini Apple is selling at the price-tier below it. So why does Apple even bother selling them? It’s as simple as the fact that people keep buying the iPad 2.
Apple is well known for its gorgeous retail stores that draw impressive crowds on launch days, but the actual work that goes into the construction of each Apple Mecca is pretty impressive in its own right. An internal Apple video has been published on YouTube highlighting all the details that went into the construction of Apple’s pop-up store at SXSW for the launch of the the iPad 2.