Coca-Cola is often held up as that most American of brands, but it’s certainly not the most valuable American brand. In fact, that upstart Apple — a company 90 years younger than Coke — has just pushed the sugar-water purveyor off the list of most valuable brand in the world.
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Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.