As mobile devices begin to outnumber people, Apple’s integrated ecosystem becomes a serious competitive advantage.
According to a report issued by the World Bank this week, there are now six billion mobile device subscriptions worldwide and the number of phones, tablets, personal hotspots, and other mobile devices continues to grow and unprecedented rates. The report noted that the number of active mobile devices and mobile carrier subscriptions/accounts “will soon exceed that of the human population.”
That raises some interesting implications for a world mobile market in which Apple’s iOS and Google’s Android are expected to dominate for the immediate and foreseeable future.
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Ever since Apple integrated Twitter into iOS 5, many have been clamoring to also have Facebook integration for posting status updates and photos anywhere in the OS. There was reportedly some drama between Facebook’s Mark Zuckerberg and Steve Jobs over the Ping debacle and iOS 5 integration. The two companies just can’t seem to get along.
Whether Facebook ever makes its way to iOS or not, a new jailbreak tweak brings integration with the social network giant right now. Fusion lets you simultaneously post to Twitter, Facebook, Foursquare, and even MySpace.
Speak to most IT people about supporting Macs and you’ll hear the conventional wisdom that Apple doesn’t care about selling to large businesses or supporting enterprise customers. It’s an argument that has been made for years and it isn’t without some truth. But, like the conventional wisdom about Apple products always being more expensive than their competition, it’s starting to get a little stale.
MacWindows reiterated the story this morning while covering Forrester’s prediction that enterprise customers will spend $47 billion dollars on Macs and iOS devices within the next two years.
I’ll be one of the first to admit that Apple rarely behaves like other enterprise hardware vendors. The idea of offering up an 18 month or longer product roadmap, for example, runs completely counter to Apple’s DNA. But that doesn’t mean that Apple completely ignores its business and enterprise customers to the extent that is often portrayed.