Snapchat just made it super-easy to create your own geofilter

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Now everyone is going to have a geofilter.
Now everyone is going to have a geofilter.
Photo: Jim Merithew/Cult of Mac

Creating your own Snapchat geofilter for parties and other special occasions just got a whole lot easier thanks to a new web-based tool Snapchat unleashed on the world today.

With competition intensifying from Instagram’s new Stories feature, Snapchat is expanding the revenue it gets from geofilters by charging a small fee to create your own for a short period of time. The tool lets users either upload their own art or modify existing templates, setting up custom filters to be the next big thing.

Is Apple wasting its time trying to fight Snapchat? [Friday Night Fights]

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Apple has tried to fight the social networks before.
Photo: Ste Smith/Cult of Mac

Apple’s next big venture could be to go head-to-head with Snapchat and similar content-sharing services. The company is expected to integrate new video features into iOS that would be developed by the engineers behind Final Cut and iMovie.

Friday Night Fights bug But is this a good idea? Apple failed miserably when it tried to take on social networks before, and some would argue that many of its products already suffer as a result of its expansion into new areas.

Join us in this week’s Friday Night Fight as we battle it out over whether Apple is wasting its time trying to fight Snapchat.

Instagram’s new feature is a ripoff of Snapchat Stories

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Instagram Stories has privacy and creativity settings inspired by Shapchat Stories.
Instagram Stories has privacy and creativity settings inspired by Shapchat Stories.
Photo: Instagram

Instagram is rolling out a new feature that lets you post more privately and without the kind of permanence that can get you in trouble.

Sound familiar, Snapchat users?

On its blog Tuesday morning, the company introduced Instagram Stories, which lets you share multiple photos and videos in a single slideshow. It can be shared with select followers without showing up on your more public profile. It then disappears 24 hours later.

iPhone brings out the best in pro photographer

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Photographer Richard Koci Hernandez uses his iPhone for views of a city otherwise unseen.
Photographer Richard Koci Hernandez uses his iPhone for views of a city otherwise unseen.
Photo: Richard Koci Hernandez

Cult of Mac 2.0 bugAccomplished photographers tend to bristle when asked to talk about equipment. It’s not the camera that makes the picture, it’s the photographer.

Acclaimed photographer Richard Koci Hernandez would tend to agree, but he’s likely to gush about his camera anyway. That’s because some of the most interesting and satisfying work of his career has come from shooting with his iPhone.

The kind of gear that once helped Hernandez garner Pulitzer Prize nominations now rests idly in a camera bag.